Download The Simplicity Cycle for free at RoguePress.

Do you want to understand the importance and value of complexity, the necessity of simplicity, the impact of time and the journey of design? The Simplicity Cycle is more than a great starting point - it is a fascinating roadmap.

Chet Richards, author of Certain To Win, wrote:  "Like Sun Tzu or Jonathan Livingston Seagull, or The Elements of Style, this is a little tome that you can keep in the center drawer of your desk and take out from time to time just to glance through. The book is obviously the product of its own advice: simple, functional, elegant."

Don Norman, the author of Emotional Design, wrote:  "Like all elegant works, your very simple book on simplicity hides a lot of depth and subtlety within. It is clear that I need to study it with more care, to ponder the meaning behind your very simple graphs ."

Artist Jeffu Warmouth said "you managed to put into words something crucial to the artmaking process as well. Your graph helps to verbalize a process that is typically only intuited ."