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Brands

What does the brand tell you?
   

Consider the brand and the reputation of the Electric Violin and it's maker. 

As a general definition, branding could be considered

  • A technique of transferring to potential buyers a packaged concept or promise that the customer can identify with and fills in some need they may have.
For example, if I ask you what is the most refreshing drink you prefer? You may say a company name or branded product name. Why? because that company or product is in your mind as a refreshing drink.
 
The same can apply to electric violins. One stand out brand comes from the Yamaha Electric Violin range that cleverly associates their violins with silence. This feature is not for everyone but does appeal to individuals who want to
  • play without disturbing others when they practice and
  • play the electric violin as a proper instrument when performing.
This range is known as the Silent Electric Violin. See some of the range of Yamaha Silent Violins here.
 
 
Brands may also be known for their:

 

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