How to Use Us

Doctors, connect every month with your patients… effortlessly

Yes, you could do a newsletter campaign each month by yourself. Absolutely you could! But think for a minute, do you really want to?  Do you have the time?  Well, here’s how it goes when you work with us:

We do this:
  • Setup your personalized email newsletter template
    • complete with your custom-made masthead
    • check for link, format, html, css, and browser compatibility
      • making sure it conforms to mass emailing guidelines
      • includes whitelisting with major ISPs like AOL, Hotmail, Yahoo
      • includes monitoring blacklist services
  • Create interesting content each month, specifically targeting your patients
    • include live links, optional view-in-browser, and “edit your contact info” link
    • recipients editing their contact info may also be asked custom questions
  • Distribute the newsletter quickly at appointed time/date
  • Handle subscribe and unsubscribe requests
  • Provide automatic, detailed, up-to-the-refresh reports on campaigns
    • overall results of campaign—how many links clicked, opens, bounces
    • drill-down to Who opened, clicked What link, and How many times
    • bounce list and why they bounced
      • includes resubmit for “soft bounces”
      • includes auto-list removal for “hard bounces”
You do this:
  • Collect emails: website form, emailed form, paper form, etc.
  • Upload your recipient email list through your online account
    • or have anyone in your office do it for you—really, it’s easy
  • Check your inbox on “Mailout Day”
  • Look at reports through your account, and clearly measure your campaign’s successes
  • Play golf

Here are some of our newsletter highlights in more detail:

Measure Your Success
If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.

For every campaign there are automatically created reports that are:
  • Easy to understand
  • Very detailed
  • Automatically updated
  • Able to be compared to all your other campaigns
  • Simple to share with other people

We also archive your campaigns so you can revisit, view, download, or even display your previous campaigns on your website.

Email List Management
Every time you send a campaign, some people may forward the newsletter to a friend, who also would like to receive it each month. And some people might want to get off the list. It may only take you a minute or two to deal with, but if you need to stop what you are doing and switch tasks, it adds up quickly. And what happens if you miss a subscriber, or send to an unsubscribe person again?

Sometimes people forget that they signed up for your emails, and hit the spam button. When this happens, they are instantly removed from your list—or when the email makes a hard bounce--ensuring they do not receive any more email from you.

Any of our newsletters lets people unsubscribe instantly from any email they receive, and your list is updated automatically. We can also setup custom fields to adapt your emails for individual subscribers, and then we can send focused emails to those subsets of your full lists

It’s a powerful import and export system allowing you to easily get your subscriber lists into and out of the system at any time.

Avoid hold ups on mail servers; the recipients or your own
The newsletters arrive “from” your email address, but they do not go through—and crash—your email servers.  We use a specialized computer-server company that optimizes email delivery for particular recipient mail systems, throttling the speed of delivery to match acceptable levels for each system.

That same server company also stores your valuable subscriber information and campaign details in their data centers. They have biometric security, uninterruptible power supplies and environmental control units, physical security, and other state of the art protection.

All of your information and contact lists are only accessible by you. And none of it will ever be sold, traded, combined, or given away—seriously, we don’t take kindly to people who do that.