Learn how search engine optimisation can work for your business - without spending a fortune
How can you ensure your website helps your business prosper? Whether you are trading online, wanting to create new business leads or providing an online tool for your sales team, your website needs to attract the right audience - and this is where search engine optimisation can help
Drowning in a sea of information - there are many companies who will cheerfully take your money and offer little by way of results.
I decided to learn about Search Engine Optimisation
I was in this situation a few years ago, and became very disheartened at the amount we were spending on SEO services and decided to research the world of Search Engine Optimisation. It is simple, logical, and easy to understand when explained in a jargon free way.
Search Engine Optimisation is a big topic
There is far too much for me to include in this website, however I will explain the basics so that you are armed when you have to speak to your own in-house specialists or are looking for an external provider. You can also contact me and I will be happy to help.
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- Picking the right keywords and phrases for your business
- Ensuring the keywords and phrases are going to work for you
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- What should your web pages contain
- Navigation
- How you use your keywords and phrases to build your site
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- Your homepage is the most important
- How to write web content to include your keywords and phrases
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- Google Analytics is free and easy to setup
- Set up a review period
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Things to do outside of your website (Coming May
2010)
- Link building is really quite simple
- Researching
the competition takes seconds
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Technical Considerations (Coming May
2010)
- Many technical things can affect your website
- Ensure you pick the right company to build your website
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Jargon Buster (Coming May
2010)
- A list of search engine optimisation related words and what they mean in English
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