According to a recent study over 55% of all Internet purchases begin with a web search. But 93% of the consumers do not look past the first two pages of their search results!So, if you are not listed in the first two pages, then you may as well not be there at all.

To get into top rankings in all the search engines especially in major search engines Google, Yahoo, & MSN Live search engine optimization of the website  is the solution. Search engine optimization is carried out to make the website search engine friendly so that the search bot can crawl your website easily and this results better rankings. Followings steps will guide you to carry out search engine optimization of a website.

Content & Meta Tag Optimization

•  To start with search engine optimization, make sure your website is rich in original content. Your website should be informative to the viewers. 
  
• For every webpage of your website choose 4-5 different keywords. Use titles and meta tags (meta “keywords” and meta “description”).
•  Use H1 heading atleast once for every keyword keyword in the content.
•  Use alt text for images to give detailed description of the images.
•  Your content should have keywords (specified in meta tags) and try to overuse of keywords. The keyword density of a apge should be 4 to 5.
•  Every page of your page should be named according to your keywords e.g if your page has keywords “computer repairing” use the page name computer-repairing.html for that particular page.
•  After completing the optimization of every page of your webpage create a xml site map of your website.
  
                    Useful Tools
•  Use google webmaster tools to submit your xml sitemap to google (to use webmaster tools you should have your own google account).
•  Use google webmaster tools for checking any broken links in your website.
• Submission of your website to the search engines and web directories is very important to create backlinks. Write articles about your websites. Announce your website in forums and press releases.
  
  The softwares and tools that will guide you and diagnoise your website are web-ceo, IBP, SEOmoz etc.