Multi-Purpose:- SEO Quake Firefox Add-on:
This is a multi-purpose SEO Analytical tool that enables the user,
through a Firefox or Internet Explorer (IE) add-on, to quickly view
multiple SEO Analytical datasets without having to individually check sites
that provide SEO data. The add-on can easily be engaged or disengaged
with a click of a mouse button. SEO Quake provides SEO data (that can
be customized and individually toggled on and off) from Google Page
Rank, Google Index, Google Links, Google Cachedata, Yahoo index, Yahoo
Links, Yahoo linkdomain, Yahoo linkdomain2, Yahoo dir, MSN index, MSN
links, MSN linkdomain, MSN linkdomain2, Dmoz, Alexa rank, Webarchive
age, Delicious index, Technorati index, Digg index, Domain ip, Whois,
Page Source, Robots txt, Sitemap.xml, SEMRush Rank, SEMRush SE traffic,
SEMRush SE traffic price, & Compete Rank. Installation Tutorial, Working with SEO Bar Tutorial, Working with Search Results Tutorial. Video
- SEO Firefox Add-on: This is another multi-purpose SEO analytical tool (very similar to SEO Quake) that allows a user, through a Firefox add-on, to quickly view
multiple SEO Analytical data without having to individually check sites
that provide SEO data. This add-on provides SEO data from: Google Page
Rank, Google Trends, Google Cachedata, Traffic Value, Age, del.icio.us, Diggs, Diggs Popular Stories, Stumbleupon, Twitter, Y! Links, Y! .edu/.gov links, Y! Page links, Technorati, Alexa, Compete.com, Dmoz, Bloglines, Page blog links, wikipedia, dir.yahoo.com, Botw, Whois, Sktool, Google Position, Yahoo Position, and Majestic SEO. Tutorial
- Google Analytics: Google Analytics (GA) is a great tool for those looking to analyze data in order to improve marketing strategy. In order to use GA, you must have charge of a website - to the point where you can embed a code into the html that allows Google to collect on the visitors of the site. Therefore, this is a fantastic tool if you have web-editing permissions, however, it is not designed to analyze competitors' data (but there are plenty of other sites that analyze others' information). GA tacks a plethora of visitor information - from visits to user's operating systems and geographic locations, to what version of Flash they have installed on their computers. GA offers too much information to encapsulate in this short write-up, but if you would like to know more, check out videos at Google Conversion University's playlist.
- Google Trends: Google Trends also allows the user to compare the volume of searches between two or more
terms, as well as the traffic to one or more websites. An additional feature of Google Trends is in its ability to show
news related to the search term overlaid on the chart showing how new
events affect search popularity. One of the great features of Trends is the ability to geographically limit the results. For example, you can only search the trends for a specific country or particular US state. Google also launched a free service called Insights for Search. Insights for
Search is an extension of Google Trends and although the tool is meant
for marketers, it can be utilized by any user. The tool allows for the
tracking of various words and phrases that are typed into Google’s
search box. The tracking device provided a more in-depth analysis of
results. It also has the ability to categorize and organize the data,
with special attention given to the breakdown of information by
geographical areas.x
- Compete: This site offers free services as well as paid subscription services - both services require you to register with the site. The free services are reminiscent of Google Analytics (with the exception that you don't have to have site permissions) and allow the user to conduct Site Analytics, Search Analytics, Referral Analytics, and Rank Analytics. The Site Analytics allow you to compare up to 5 different sites, showing different visitor trends and growth rates over a specified timeframe. Search Analytics allows the user to analyze keyword data for specified websites or categories of websites (ie. automobile industry, entertainment, etc.). The Referral Analytics allow you to analyze the traffic that is directed to and from a particular web sites as well as compare different sites. The free Referral Analytic services are limited, but much more data can be acquired if you go with a paid subscription. Lastly, the Rank Analytics allows you to see the top ranked sites by using a variety of parameters.
Keyword Analysis:- SEOmoz:
Ranking Checker. Allows web developers to check keyword rankings for
up to five different keywords per day. In addition, this site archives
the keywords you have previously checked but have to be downloaded as
comma-separated files. If the keywords checked are varied each day of
the month, the developer can research 150 words per month.
- Microsoft Adcenter Labs offers five different types of keyword research tools: (Descriptions were taken from the adcenter site)
- Entity Association Graph - This tool provides a graphic view of the associations between entities
by mining the co-occurrences of entities in search queries or search
sessions. Such associations will be useful when creating query
suggestions or analyzing user search patterns.
- Keyword Group Detection - Based
on keywords that a user enters, this tool helps to find the groups of
words from the pool of online queries that are related or similar to
the keywords entered by the user. This keyword research tool also
detects common misspellings of keywords entered, which can help
merchants to include commonly misspelled keywords when bidding for
lists of keywords.
- Keyword Mutation Detection - This
tool displays common misspellings or alternative spellings of keywords
that a user enters that are frequently found in search query logs. The
process of finding mutations is based on the technology found in
keyword group detection.
- Keyword Forecast - This
tool forecasts the impression count and predicts demographic
distributions of keywords. Before launching your SEO or SEM campaign,
get forecasts of search volume and demographic predictions for your
selected keywords.
- Search Funnels - Customers often perform searches by typing related keywords in specific
sequences. This tool helps in visualizing and analyzing the customers'
search sequences. For example, you can learn how many people search for
BMW and then search for Mercedes Benz, Audi, and other automobiles.
- Keyword Spy: The free services of Keyword Spy allow the user to receive data on keywords by entering a particular keyword or domain. Information given on keywords include: cost per click, how many clicks per day, cost per day, number of advertisers, number of search results, paid competitors, and organic competitors. In addition, this site allows the user to define the results desired by geographic locations. If you choose to subscribe to Keyword Spy, you will be able to access much more data concerning keywords.
- Keycompete: KeyCompete is an online keyword research tool that identifies the
keywords your competitors are using in their pay-per-click campaigns.
KeyCompete also identifies the competition that is bidding on your
keywords. The free search only displays 5 keywords or keyword strings, which is not too horribly useful. The site does offer paid services, which are likely to provide the user with more comprehensive results.
- SpyFu: SpyFu gives
the user the ability to find a variety of information, particular
keyword and advertisement information, about a competitor by conducting
a url or keyword query. After conducting a query the user will be able
to see a competitor's/keyword's: daily ad budget, total clicks per day,
average cost per click, average clicks per day, average ad position,
average ad competitors, average ad percentile, organic and paid
keywords, top organic competitors, top ad competitors, subdomains, and other domains owned.
Site Ranking:- iWebtool: Multi-Rank Checker. Allows a developer to conduct a cross-check of up to 10 domain names simultaneously for page rank values.
- SEOmoz Trifecta: Called trifecta because it it delivers web metrics on all three different levels; page, blog and domain. This tool allows you to measure: the number of sites/pages that link to you, the number of times your brand is mentioned on the web, & how much traffic your site receives. This tool still seems a little buggy and may need some refining.
- Xino Returns: Xinu Returns is a popular SEO tool that allows you to check various information concerning a website such as ranking, indexed pages, syndication, backlinks, and social bookmarks.
- Sitening:
SEO Analyzer. This tool generates a report with a detailed list of SEO
components that might need closer examination within a site. The
easy-to-use interface makes the process painless, and the site ranking
helps the developer know to what extent the site needs reworking.
- Alexa: Using a
search query for either a url or keyword, the user will be able to
access Alexa's database of information which includes statistics,
related links and more. All of this information can be found on Alexa's
Site Overview pages, Traffic Detail pages and Related Links pages.
To access these pages, simply type the URL of any site into the Alexa
Search box. Alexa ranks sites based on tracking information of users
of its Alexa Toolbar for Internet Explorer and from integrated sidebars in Mozilla and Netscape.
Website Demographics:- Quantcast: with this site, a user can enter in a url and in-turn receive a variety of demographic information (and even compare the information to another website's url). Quantcast provides website ranking information as well as demographic information - gender, age, ethnicity, education, visitors with/without children, and income. The site also provides lifestyle information - what the audience also likes, what sites they tend to visit, and what they search for.
- Microsoft Adcenter Labs offers three different audience intelligence tools: (Descriptions were taken from the adcenter site)
- Demographics Prediction - This tool predicts a user's age, gender, and other demographic
information, based on their online behavior, such as what queries they
search online and what Web sites they visit. It lets merchants learn
more about their customers before bidding for keywords.
- Detecting Online Commercial Intention - Web
page searches display two levels of commercial intent: informational
and transactional. This tool can detect customer intent to acquire
information or to purchase products based on their search queries or
recently visited URLs. For example, if a customer searches for "canon
digital camera," it is likely that they want to purchase a Canon
digital camera; therefore, the online commercial intent is strong, with
a confidence level larger than 0.5. This tool can be used to find
keywords that have low bid density (low price), but high commercial
value.
- Explore MSN - This
tool provides an integrated system that helps publishers to understand
the content of their websites and how end users use the content. Here
we use MSN portal web site as an example to showcase these
technologies. By indexing the Web pages of the site and analyzing Web
log of the pages, publishers can rank pages according to their keywords
or topics and demographic or geographic information. The result can
help publishers understand the advertising opportunities and optimize
their ads placement.
Website History Analysis:- The Way Back Machine: The Way Back Machine is an internet archival/retrieval site that allows the user, by querying a url, to view all the page changes for a site. It is useful as it allows you to see the amount of changes that were made, as well as allows you to click on any of the changes - taking you to an archived page with the change.
- Watch That Page: Watch That Page is a free service to monitor web pages and extract new information from them. When you register with the site, any changes to sites that you want to monitor are sent to you in a daily email. This service is useful to keep an eye on your competitor and the near-real time changes they make to their sites.
Website Linkage Analysis:- Touch Graph Navigator Demos: Touch Graph Navigator is a visualization tool that allows you to query a url and see the linkages to other sites. This is useful as you can visually see the network in which a site operates - this also gives you insight on the areas of involvement of your competitor, as well as ideas as to where to target your marketing campaigns.
- SEOmoz Linkscape:This tool allows you to analyze and compare the linkages between multiple websites. Specifically, it identifes how many unique domains are linking to a page, subdomain, or to your entire website; analyzes your competitors to see what they’re doing successfully and how you can emulate their success; judges the quality of potential links to your site; finds specific link acquisition targets; and measures the success of viral marketing and link bait campaigns.
Yahoo Site Explorer: Site Explorer lets you see information about a site's online
presence. You can use Explorer to find which subpages within a URL are
indexed by Yahoo!, find out what pages that link to a site or any page
(inlinks), and submit and track feeds for your sites. Options on the Site Explorer results page let you see: 1) All pages that are indexed by Yahoo!, within a domain, including any subpages (Note: You can explore any individual result page by clicking the Explore URL link next to it). 2) All indexed inlinks to a site. 3) Inlinks to subpages that are indexed by Yahoo!.x
Other Tools:
- Fiddlertool:
Web Debugging Proxy. Currently requiring the .net framework and only
available for Windows, this tool debugs the site with the same scope as
$50 competitor tools. The capacity to analyze the background
communication between servers and browsers is one of the strongest
elements of this tool. Better at analysis without freezing up than some
of the other free debugging tools, Fiddler is an essential resource for
the SEO professional.
- myipneighbors:
Myipneighbors is a reverse IP address search. Basically you enter-in a
url of a site and this service searches the IP address of the hosting
server.
- Microsoft Adcenter Labs offers ten different content analysis tools: (Descriptions were taken from the adcenter site)
- Location Platform - This tool shows a few key Location Intelligence technologies. Based on
the user input, it determines a few location-based aspects of user's
intent, including "what", "where" (target location), local intent and
travel intent. It then displays the target location on the map and also
provides the location-based or topic-based query suggestions.
- Visual Product Browsing - This tool uses computer vision algorithms to browse and categorize
images as a human might, without the need for manual data tagging.
Online shoppers could use this technology to visually browse
categorized product images (such as lamps) and narrow their search to
find 'more like this' options.
- People Name Detection - Many online queries are either personal names or they contain personal names. For example, "John Smith" is a personal name, and "I am pleased to tell you that Andy Beal will be working as an internet marketing consultant"
contains a personal name. This tool detects names of people in a query,
which can improve ad relevancy for online marketing. This also helps in
understanding a user's Web search intent and could be used to provide
more relevant search results to meet the user's needs, such as
providing the biography and other attributes of the targeted person to
the users.
- Product Classification - This
tool classifies products, and queries about products, into the MSN
shopping taxonomy. It can help merchants understand what kind of
products customers are searching for on their web site. This allows
merchants to provide better services to meet users' needs, thus driving
customer satisfaction and generating profits simultaneously.
- Cross-Language Keyword Suggestion - This
tool suggests relevant queries in a different language based on the
query logs. Instead of performing an exact translation, it suggests
relevant and popular queries of the target language, and enables
various existing keyword technologies, such as bid term suggestion,
SEO, query suggestion, to cross the language boundaries. For example,
it can translate UNEF (United Nations Emergency Force) to FUNU (Force
Urgence des Nations Unies). This tool may help advertiser to quickly
identify relevant foreign language bid terms, facilitating targeted
advertising in the multi-lingual scenario.
- Content Categorization - This
tool displays the categories most related to a Web page based on its
content. It also shows the degree of confidence that a category relates
to the page's content.
- Entity Analysis - This
tool analyzes the query entered by a user and breaks it into individual
entity names. It can detect a multiple-word entity. For example, for
the query "restaurants near space needle," the tool will recognize that
"space needle" is an unbreakable entity name. If a query contains more
than one entity, this tool successively analyzes each entity. This tool
is useful when performing a match between keywords and search queries,
because it is important that entities should not be broken during the
matching process.
- Sensitive Webpage Detection - This
tool helps determine whether a Web page contains content that might be
considered sensitive by the general public, such as content about porn,
terrorism, or crime.
- Context-Based Acronym Resolution - When a user enters an acronym or abbreviation, this tool predicts the
most likely result based on the acronym's context. For example, if the
query is ms cure, this tool offers multiple sclerosis as the most
likely result, as well as Microsoft, millisecond, and other
alternatives.
- Ad Text Writer - This
tool generates possible ads for web site entered by a user, based on
the keywords that are most representative of content on that web site.
This tool is useful to automatically generate multiple ads for large
web sites that have many keywords.
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