Participants will be evaluated on their performance according to the measures described in the rubric below. 

Product	Does not meet expectations (0-1)	Meets expectations (2-3)	Exceeds expectations (4-5)
Outline	Does not identify symptoms and impact of sleep disorder. There is no connection between the benefits of the recommended product and the symptoms of the sleep disorder.	Identifies symptoms of sleep disorder but does not explain the impact of the symptoms on customer shopping for sleep products. The connection between the benefit of the product and the symptom of the sleep disorder are not well supported.	Symptoms and impact of sleep disorder are clearly defined. The product(s) recommended for helping the customer with the sleep disorder get a better nights sleep is identified. The benefits of the product to the customer with the sleep disorder are clearly explained.
Handout	Confusing to navigate. Not easy to find key highlights at a glance. No images used to help explain the message being communicated. Does not identify symptoms and impact of sleep disorder. There is no connection between the benefits of the recommended product and the symptoms of the sleep disorder.	Navigation is understandable but could be improved. Images used do not contribute to the message being communicated. Identifies symptoms of sleep disorder but does not explain the impact of the symptoms on customer shopping for sleep products. The connection between the benefit of the product and the symptom of the sleep disorder are not well supported.	Well organized and easy to navigate. Uses images to help explain the message being communicated. Symptoms and impact of sleep disorder are clearly identified. The product(s) recommended for the sleep disorder are identified. Benefits of recommended product are clearly explained.
Presentation	Does not identify symptoms and impact of sleep disorder. There is no connection between the benefits of the recommended product and the symptoms of the sleep disorder. Does not include role play simulation. Message not supported by details found in research. Difficult to follow. Does not engage the audience.	Identifies symptoms of sleep disorder but does not explain the impact of the symptoms on customer shopping for sleep products. The connection between the benefit of the product and the symptom of the sleep disorder are not well supported. "Role play" simulation is not well supported by information found in research. The presentation is supported by details but could be structured better. Audience is somewhat engaged.	Symptoms and impact of sleep disorder are clearly identified. The product(s) recommended for the sleep disorder are identified. Benefits of recommended product are clearly explained. Includes a "role play" simulation of a sales presentation to a customer with the sleep disorder.  Role play is well supported by information found in research. Well organized, sequential, and well supported by details found in research. Engages audience.

Click Here for the conclusion of this project.