The following recruiting ideas have been used successfully by SEP student leaders across the country to maintain strong and active
chapters. Try them out at your school!!
1. Raffle off a free membership to someone who joins your chapter during your recruiting drive.
2. Host a special "bring a friend" meeting featuring an ice-breaker
exercise, a brief club orientation, and refreshments. Each member must
bring a friend with them to the meeting.
3. Display business cards of former chapter members now working in aviation
to demonstrate that former chapter members are finding jobs in their
field.
4. Call or e-mail visitors after they have attended a meeting. Thank
them for visiting the chapter and invite them to your next event.
5. Obtain testimonials of the value of SEP membership from former
chapter members now working in aviation and share them with potential members.
6. Invite people who have a conflict with chapter meetings to join as
national members so they will still have access to current SEP
information.
7. Ask your professors to offer extra credit for SEP membership and/or participation.
8. Create a bulletin board display in a prominent place and develop a
chapter web site showing pictures from chapter activities, membership
information, and a calendar of upcoming events.
9. Hand out SEP flyers to students in general and engineering classes.
10. Announce upcoming chapter meetings in your classes; invite everyone to attend.
11. Ask members for names of friends and classmates who could benefit
from SEP membership. Send these people a personal invitation to attend
your next event. Follow up with a phone call.
12. List your upcoming meetings in your college of business newsletter
and campus newspaper. Send e-mail reminders to all members and
potential members.
13. Prepare a two-minute talk on the value of joining SEP. Give your
presentation to related classes and then handout membership
applications and information.
14. Set up tables displaying SEP materials at the student activities fair and the freshmen orientation.
15. Provide free refreshments and/or snacks at your meetings.
16. Ask Advisor to provide free resume critiques to anyone in your chapter who joins SEP this month.
17. Create an inexpensive bookmark advertising your chapter, then stuff
them in all the textbooks in the college bookstore.
18. Ask your Advisor or a sponsor to subsidize $5 - $10 of the student
dues for new students joining during your membership drive, then offer
this discount to new members.
19. Ask for donations of items such as notebooks, mugs, or gift
certificates from the campus bookstore and other local businesses.
Offer these as incentives to new members who join during your
membership drive.
20. Offer a prize to the person in your chapter who recruits the most new members.
21. Waive or reduce local membership dues for students who join SEP.
22. Provide students who visit your meeting with an information packet
about your chapter and SEP. Include a calendar of events, a list of
chapter officers, and an application to join.
23. Send out a flyer about your chapter to a targeted group such as new engineering majors, undeclared freshmen, etc.
24. Invite a successful professional in your community to speak to your
chapter on the value of joining professional associations.
25. Display copies of AOPA Pilot, Air Force Times, and your chapter newsletter at every meeting.
26. Publicize any awards your chapter or members have won, such as
Merit Awards or SEP scholarships. People like to join groups that are
successful.
27. Ask professors to mention SEP to students in their advising sessions.
28. Write an article for your campus paper on a successful chapter project or high profile speaker.
29. Create a membership committee to focus on new ways to bring in members.
30. Organize a behind-the-scenes tour of a popular organization such as
an air traffic control tower, aircraft maintenance shop, or aviation museum. Require students to be members in
order to attend.
31. Offer a chapter scholarship or book award (money towards textbooks) for members only.
32. Encourage all of your friends to become national SEP student members.
33. Highlight and explain a different national membership benefit at each meeting.
34. Hold a meeting in the computer lab and demonstrate the valuable
information available to members on the organization's web page.
35. Co-sponsor a high visibility event on campus, such as a dance,
concert, seminar, or sporting contest to raise awareness of your
chapter and its activities.
36. Participate in a charity event with other clubs. Invite members of
other groups to visit one of your meetings and learn more about your
chapter.
37. Survey current members to determine what benefits are most valuable
to them. Emphasize these benefits when creating flyers or speaking to
potential new members.
38. Hold a joint meeting or event with a related club such as sports, outdoors, or similar. Distribute SEP information to
the participants.
39. Think WIIFM- "What's In It For Me?" That's what prospective members
are asking themselves. Be sure to tell them specifically how membership
will benefit them.
40. Hold an informational meeting for prospective members. Have members
and chapter alumni tell the visitors how networking through SEP helped
them find internships and jobs.
41. Talk to lots of people about SEP. Experts say it takes ten calls to make one sale.
42. Plan chapter social events in addition to educational activities. People like to join groups that are friendly and fun.
43. Make each prospective member feel special. Make an effort to
remember names and to smile and greet people by name when you see them
again around campus.
44. If you have non-members who have come to several events, give them
an application and ask them to join. Some people never join simply
because no one has taken an interest and encouraged them to sign up.
45. Make it easy to participate. Establish and publicize a regular
meeting schedule. Provide a local contact name and phone number on all
your materials and then return calls promptly!
46. Review SEP rosters and remind expiring members to renew their national memberships.
47. Offer an incentive such as an SEP pin or mug to members who bring at least two guests to a meeting.
48. Print names of new chapter members in your newsletter and recognize
them at chapter meetings. Demonstrate that your club is strong and
growing.
49. Announce membership updates at each meeting and remind people to
bring friends to the next event. Let your members know that recruiting
is a top priority for the group.
50. Always speak with excitement and pride when describing your chapter.