KDD: NEWS MEDIA
RELATIONS/NEWS RELEASES
Every effort will be made to assist the
press and other communications media to obtain complete and adequate coverage
of the programs, problems, planning, and activities of the school
system.
All representatives of the media will
be given equal access to information about the schools. General releases of
interest to the entire community will be made available to all the media
simultaneously. There will be no exclusive releases except as media
representatives request information on particular programs, plans or
problems.
In order that school system publicity
is given wide coverage and is coordinated into a common effort and purpose, the
following procedures will be followed in giving official information to the
news media:
1. The
School Committee chairman will be the official spokesman for the Committee,
except as this duty is delegated to the Superintendent.
2. News
releases that are of a system-wide or a sensitive nature or pertain to
established Committee policy are the responsibility of the
Superintendent.
3. News
releases that are of concern to only one school, or to an organization of one
school, are the responsibility of the Principal of that particular
school. All statements made to the press by other staff members of the
particular school must be cleared with the Principal.
While it is impossible to know how news
releases will be treated by the press, every possible effort should be made to
obtain coverage of school activities that will create and maintain a dignified
and professionally responsible image for the school system.
SOURCE: MASC
Adopted on: April 24,
2008 |