SAYANTANI MUKHERJEE

 

Office and Mailing Address CBA 341 Marketing Department College of Business Administration California State University, Long Beach 1250 Bellflower Boulevard Long Beach, CA 90840-8503

Contact Information Telephone: (562) 9854256 Email: smukherj@csulb.edu

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• August 2007- present: Assistant Professor of Marketing, Department of Marketing, College of Business Administration, California State University, Long Beach

• 2001-2007: Ph.D (Management), Major: Marketing, The Paul Merage School of Business, University of California, Irvine
• 1997-1999: MBA, Major: Marketing, Indian Institute of Social Welfare and Business Management, University of Calcutta, India
• 1994-1997: Bachelor of Science (Honors), Major: Economics, Minor: Mathematics and Political Science, Presidency College, University of Calcutta, India

• Experiential Consumption
• New Media and Technology
• Marketing and Public Policy

 

• “Global Evaluations of Fun: An Exploration of Personal Meaningfulness,” (with Loraine Lau-Gesk and Thomas Kramer).
• "Retrospective Evaluations of Single versus Mixed Experiences: Role of Cognitive Resources," (with Loraine Lau-Gesk and Thomas Kramer)
• "Healthy Lifestyles: The Use-Diffusion Process of Dietary Supplements," (with Ingrid M. Martin)
  
• “Degrees of Experientiality and Order Effects,” (with Dipayan Biswas)
• “Fun Element in Product Experiences: Insights from Young Adults’ Engagement with Video Games,” (with Alladi Venkatesh)

CONFERENCE PRESENTATIONS AND PUBLICATIONS

 

• Mukherjee, Sayantani, Loraine Lau-Gesk, and Thomas Kramer (2009), "What Makes Videogames Fun?," Association for Consumer Research Conference, Pittsburgh.
  
• Mukherjee, Sayantani and Ingrid M. Martin (2009), “The Magical Powers of Supplements: Do Supplements Always Lead to a Healthy Lifestyle?,” Marketing and Public Policy Conference, Washington DC.
• Mukherjee Sayantani and Ingrid M. Martin (2009), “Magical Powers of Dietary Supplements,”  Society for Consumer Psychology Conference, San Diego.
• Mukherjee, Sayantani and Alladi Venkatesh (2007), “Co-creating Fun: Insights from Young Adults’ Engagement with Video Games,” Association for Consumer Research Conference, Memphis.
• Venkatesh Alladi and Sayantani Mukherjee (2006), “Video Games as Nurturing Technology,” Workshop on Nurturant Technologies in the Home: Architectural Space and Cultural Context,” Ubiquitous Computing, Orange County.
• Mukherjee Sayantani and Alladi Venkatesh (2006), “Fun Experiences of Young Consumers,” Association for Consumer Research Asia-Pacific Conference, Sydney.
• Behairy Nivien, Sayantani Mukherjee, Burcak Ertimur and Alladi Venkatesh (2005), “Youth and Cyber Networks,” Association for Consumer Research Conference, San Antonio, Texas.
• Mukherjee Sayantani and Alladi Venkatesh (2005), “Experience-Based Design: Some Concepts and Issues,” European Advances in Consumer Research, Vol. 7, ed. Karin Ekström and Helene Brembeck, Goteborg, Sweden

 GRANTS (All grants were refereed)

 

• Association for Consumer Research Grant for Transformative Consumer Research for “The Magical Powers of Supplements: Do Dietary Supplements “Always” Lead To a Healthy Lifestyle?,” (with Ingrid M. Martin)
• Enhancing Educational Effectiveness Award, CSULB for “Integrating Second Life into the Internet Marketing Course,"

• AMA-Sheth Foundation Doctoral Consortium Fellow, Texas A&M, 2004
• Graduate Student Assistantship, The Paul Merage School of Business, University of California, Irvine
• National Merit Scholarship, Government of India, 1997

SERVICE

 

• Session Chair, Summer American Marketing Association Conference 2008
• Reviewer, ACR, AMA (summer and winter)
• Member of the Department Undergraduate Curriculum Committee
• Elected PhD Student Representative, The Paul Merage School of Business, University of California, Irvine

• American Marketing Association, Association for Consumer Research, Society for Consumer Psychology