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TAYLOR
L. ROOT
;) (205) 807-3145, taylor@rootresources.com
SUMMARY
OF QUALIFICATIONS
Solutions-focused Management executive with
16 years’ proven leadership in sales and marketing, Internet technology, and
organizational management for diverse organizations. Expert at coaching teams,
developing sales strategy, and utilizing technology to solve client challenges
and penetrate markets. Strong written, verbal, and presentation skills. MBA
candidate.
EDUCATION
Hough Graduate School of Business, University
of Florida, Gainesville, FL
Master
of Business Administration, Focus:
Marketing; 2011 candidate
Tulane
University,
New Orleans, LA
Bachelor
of Arts, English Literature major, Biology minor, Dean’s Honors Scholarship,
cum laude, 1993
SALES
& MANAGEMENT ACCOMPLISHMENTS
Gnar
Juice Co.,
Birmingham, AL Jan - May 2009
National Sales
Director
•
Spearheaded
sales strategy for 1-year-old beverage company, targeting markets in the Southeast
and West Coast.
•
Doubled
active distributor network, delivering support through on-site visits and
remote consultation.
•
Led
crisis management strategy, generating successful damage control and retaining
customers, when forced to recall flagship product due to company victimized
by supplier misrepresenting
contents.
Grassroots
Wine Wholesalers,
LLC, Birmingham, AL 2003
– 2009
General Manager
for Alabama
(2004 – 2009)
•
Achieved
44% company gross sales growth in 2005, 33% growth in 2006, 56% growth in 2007, and sustained growth in 2008 despite economic downturn.
•
Managed,
trained, and coached 5 sales representatives. Concurrently oversaw purchasing,
inventory, pricing, and marketing of extensive wine distribution portfolio for
family-owned regional company.
•
Developed
product portfolio and sales strategy with CEO and VP Sales.
•
Orchestrated
office, warehouse, and delivery staff, growing company overall from 3 staff to
13 employees.
Co-manager,
Sales & Operations (2003 – 2004)
•
Recruited
as first sales representative for start-up of new distribution company;
developed database package and computer system for inventory, sales, and
contact management for increased efficiency.
CFJ
Education Fund,
Oakland, CA 1998
– 1999
Development
Director
•
Directed
significant growth in grant, major donor, and membership fundraising programs
for statewide membership organization.
TECHNOLOGY
ACCOMPLISHMENTS
Root
Resources Consulting,
Oakland, CA & Chattanooga, TN 1998
– 2003
Web Developer/Internet
Communications Consultant
•
Consulted
and solved problems for non-profits, including American Lung Association of
California, St. Andrew's-Sewanee School Alumni Department, Grassroots Fundraising Journal, Applied Research
Center, and Donor
Digital.
•
Designed,
developed, and managed websites and e-commerce systems, exceeding client
expectations.
Chardon
Press,
Berkeley, CA 1997
– 1998
Editing,
Research, and Database Application Development Consultant
•
Produced
Fourth Edition of Reversing the Flow: A
Practical Guide to Bay Area Corporate Giving Programs.
ADDITIONAL
INFORMATION
St.
Andrew’s-Sewanee School Alumni Association, Sewanee, TN: Reunion Chair, 2009; Give 25 Committee,
2006-07
Computer skills: MS Office products; FileMaker Pro application
development; HTML; Javascript & Perl fundamentals
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