Consumer products marketing expertise with in-depth general market & Hispanic capabilities.
Executive-level experience in consumer products & services marketing offering a spectrum of resources from strategic planning to retail execution with a proven record of success.
PERSONNEL
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PROCOM is guided by Robert Leppan - a marketing executive with proven ability to see the "big picture", provide leadership and achieve results. Bob has compiled comprehensive experience in all aspects of consumer products marketing over a successful career spanning senior brand marketing positions with Fortune 500 packaged goods companies in the U.S and Canada, founding/building a marketing & promotional consulting company to spearheading dynamic growth for the premier marketer of Mexican food & beverage brands. See his profile at: https://sites.google.com/site/robertprocom/profile
SERVICES
Since PROCOM operates as an out-sourced marketing function, there is no impact to overhead or benefits. When the project is completed the cost ends. A full array of company and/or brand marketing resources are available for clients including:
Brand marketing strategy and plans Corporate planning & strategy On-line/web & customer service Consumer research – design, field and analysis Advertising, creative, media strategy, planning & buying Syndicated mkt research (eg IRI, AC Nielsen, Spectra) Benchmarking & best practices Integrated marketing mix optimization Consumer promotion (contests, sweepstakes) Package/label design Trade/channel analysis, promotion New product R & D, market testing Grass roots, community, cause-related marketing Experiential, youth/teen marketing POS, premiums, retail merchandising Direct mail/direct marketing
See a portfolio of recent PROCOM client projects at: Procom Portfolio
- An important PROCOM client benefit is the company's “two for one” marketing efficiency: offering a wealth of experience with "general market" consumers plus delivering critical insights and business-building platforms for the fast-growing, high-potential Hispanic segment.
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PROCOM first analyzes your business/project to fully understand the specific environment and circumstances and then designs innovative marketing strategies & tactics which are grounded in your product's position with trade and consumers.
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PROCOM has assembled an "all-star" team of suppliers/resources - many of whom contributed Bob's successful track record and helped him build past client or company products or services into consumer brand icons; when you work with him you can benefit from our strategic alliances with:
- New American Dimensions ( leading multicultural market research company in the U.S. and their web site and contact information at: www.newamericandimensions.com
- Dechert-Hampe/Moss Warner (consumer goods and services consultancy providing clients with competitive advantage thru sales/marketing solutions delivering improved sales/marketing ROI plus break-through communication connecting, engaging internal and external customers). See their web sites and contact information at: www.dechert-Hampe.com; www.mosswarner.com
- Leon Richman Design (award-winning label/package design that also wins at retail). See their web site and contact information at: www.lrdinc.com
- Strategic Enlace/Tactical Merchandising Inc. (Los Angeles-based broker, merchandising, sales organization and promotional-marketing company focuses on Hispanic grocery retailers and working with blue-chip clients Hormel, Kraft, Mazola, Yakult, Nestle, Heritage Foods)
- Mobipromo360 (Los Angeles-based consultancy on the forefront of innovative mobile solutions that can enhance communications & brand loyalty). Today every company in America – entertainment, consumer products & services, news, media knows it needs to have a mobile strategy. Mobipromo360 is pioneering unique marketing platforms leveraging the growth of the mobile internet.
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Tap into an entrepreneurial, can-do attitude coupled with demonstrated success on a wide variety of categories, products and distribution channels. Contact Bob for a confidential discussion and review of your business challenges. A list of references is available upon request.
