Entrepreneur: Emerita Macias

Hometown: Nochistlan Zac, Mexico

Start Up Graduation: May 2000

Story

Ever since Emerita Macias was a little girl, she loved business. Seeing how neighbors and friends in her hometown of Nochistlan Zac made money selling things like tostadas out of their home inspired Emerita's entrepreneurial spirit. Her father had a field on the outskirts of town where he planted various foods such as beans, cabbage, and lettuce. Seeing the business potential, Emerita borrowed some money from her mother and began a small business selling oranges with chili powder and water for those who traveled by her town either by foot or donkey.

Fifteen years ago, Emerita earned her living running a taco truck, eventually taking a break to tend to her family. In 2004, she opened the doors to Rincón Sabroso restaurant. Selling delicious, authentic Mexican food keeps Emerita busy and happy - she never gets tired, even when she has a flood of customers. Committed to her store and a pragmatic at heart, Emerita knows best when it comes to running a Mexican restaurant. Looking ahead to the future, Emerita hopes for an increase in her customer base. In addition, when the time is right, she would like to keep the restaurant doors open 24 hours a day, offering breakfast, lunch, and dinner anytime. She also hopes to hire more employees, train more managers, and pay higher wages.

In regards to Start Up, Emerita says, "Before you open a business, you've got to go to Start Up... They can give you the tools. With the tools in your hand, it's like building a house; you have to start from the base structure. Start from the bottom and build up, and don't rush into your business too fast."

Menu

Rincón Sabroso Restaurant offers a variety of authentic Mexican foods, such as tacos, burritos, quesadillas, tortas, tostadas, various seafood plates, and pupusas, a rare Salvadorean specialty consisting of a hand-made corn tortilla and choices of cheese, beans, pork, or the Salvadorean loroco.

For a full list of menu items and prices, please click here. Phone orders are welcome.

We cater! Call for details.
122 N. Rengstorff Ave | Mountain View, CA 94043
Phone orders: (650) 968-3990