RICK SHANLEY
1246 W. Kilgore Road
Kalamazoo, MI  49008
269.720.6139
rick@rickshanley.com

 

Freelance writer who specializes in journalism and corporate writing.  Detail-oriented with a sense for the big picture.      

 

MEDIA

Kalamazoo Gazette                                                     Kalamazoo, MI                                                2003-present
Freelance contributor                                                           

Write sports feature articles and game recaps on tight deadlines.  Coverage experience includes NHL, NCAA sports, minor league hockey, minor league baseball and high school sports. 

 

Home Team Sports                                                     Kalamazoo, MI                                    2009

http://htsportsmag.com
Freelance contributor                                                            
Write monthly feature articles on a variety of people and subjects.

 

CORPORATE CLIENTS
University of Michigan Football Department             Ann Arbor, MI                                     2009   
Wrote and edited all content for InsideMichiganFootball.com, head coach Rich Rodriguez’s new recruiting web site that launched in September 2009.

 

Recreational Equipment Incorporated (REI)             Kent, WA                                             2007-present
Write employee human interest and product articles for company’s portal and bi-monthly newsletter.

 

Kellogg Company                                                        Battle Creek, MI                                 2009

Write company news articles for Kellogg Today, the organization’s employee portal.

  

United States Tennis Association (USTA)                    New York                                             2008
Wrote match recaps from Boys 18 National Championships for USTA.com.

 

Hope Health, Inc.                                                                    Kalamazoo, MI                                    2005-present
Proofread newsletter content, write web copy, letters, press releases and articles for the company and its clients, some of which include Procter & Gamble, Boeing and the federal government.

 

Kalamazoo Athletic Club                                             Kalamazoo, MI                                    2008-present
Manage web site, social media and promotions to sharpen gym’s presence in order to increase membership; also teach fitness classes.

 

Van Buren County Sheriff’s Office                              Paw Paw, MI                                       2006-08
Maintained web site, wrote press releases and conducted media training sessions for deputies and sergeants from 2006-2009.

 

Van Buren County Meth Task Force                          Lawrence, MI                                      2003-05
Directed all media and communications efforts during 2003-05 awareness campaign.

 

PROFESSIONAL HOCKEY

Muskegon Fury (United Hockey League)                Muskegon, MI
Director of Ticket Sales                                              2002-2003
Led all ticket initiatives, including new group sales and season-ticket database management.

 

Kalamazoo Wings (United Hockey League)                Kalamazoo, MI                                    2000-02
Media and sales coordinator; broadcaster               
Duties included group ticket sales, game notes preparation, web site maintenance and both play-by-play and color commentary radio analysis.

 

MYERS-BRIGGS TYPE INDICATOR WORKSHOPS
Sole presenter of MBTI workshops:

            U.S. Department of Defense                                       Cleveland, OH            2006
            Kellogg Company                                                        Battle Creek, MI         2006

 

EDUCATION

Davenport University, Kalamazoo, MI

Bachelor of Science in Marketing, 2003

 

Western Michigan University, Kalamazoo, MI                   

Communications Major, 1998-2000

 

AWARDS/HONORS

Frontier League Writer of the Year (2005) for coverage of Kalamazoo Kings baseball

Recognized by U.S. Rep Fred Upton in a 2006 speech on the House floor for work with Van Buren County Methamphetamine Task Force

League of American Communications Professionals Platinum award, awarded for Hope Health calendar content

 

VOLUNTEER/EXTRA CURRICULAR
Kalamazoo Optimist Hockey Association on-ice coach/volunteer
Co-founder of The Century State Junior Golf Championship http://centuryjuniorgolf.com

 

COMPUTER SKILLS
Windows Vista, Excel, PowerPoint, Word, Publisher, Facebook, Twitter, LinkedIn