COURSE DESCRIPTION The
curriculum approach is both oriented to offer conceptual frameworks and
practical tools to the students in order to enable them to produce
audiovisual content for the new digital media. The course aims to provide the students with a knowledge on the major changing currently occurring in the audiovisual field thanks to the digital media. At the same time, the goal of the curriculum is to enable them with the necessary technical skills to start producing and experimenting those digital media by themselves. The students will learn about the most updated tools to create audiovisual for the online environment, then how to distribute and market their creation through viral marketing and community outreach. The ultimate goal is to provide talented young Arabs with tools that can enhance their ability to express themselves through audiovisuals and encourage them to share their creation with people all around the world. Moreover, the curriculum aims to provide them with all the necessary background and practise to have them working professionally in the new digital media field. DAY SCHEDULE (4 hours a day per 4 days) 18th May Monday 1-5 pm Topic：Orientation and introduction - Self introductions, overview of the class, breaking up into teams/groups in order to facilitate the labs session (30 mins) - Opening discussion and talk about online media, particularly how digital media is impacting audiovisual creation, production and distribution (30 mins) - Social media for "dummies". First provide with a vocabulary: what is web 2.0? a blog, a social network, a wiki, etc? (1 hour) - Description of the tools that are re-shaping content creation. The following tools will be demonstrated and discussed: Delicious (for bookmarks), a blog (for publishing), Twitter (for micro-blogging), AIM (for collaboration), Flickr (for photography), and Seesmic (for video conversation). (1 hour and half) Lab (1 hour and half/two hours): Assignments：Become familiar with the described tools and work on studying the story topic online. Each group will be given a different task to develop during the lab session: open a blog, a twitter account, a flickr page, a you tube account and start to fill up with content. Work to be facilitated in the class and to be continued at home 19th May Tuesday 1-5 pm Topic：Learn the tools for participating in the media - Review and evaluation of the work done by different groups in the lab (30mins) - Publishing works on line and gaining attention. The most popular/useful platforms to promote your work online (1 hour) - Presenting and debating with the students an interesting case study of online promotion and community interaction (1 hour) 30 mins break Lab (1 hour and half/2 hours) Assignment: set up Google Reader (RSS aggregator) and FriendFeed; open a group profile on a social network/platform to raise awareness/reach out; case studies related to the arab world will be presented. Discuss each project the group want to set up as final "exam" for the course. 20th may Wednesday 1.5 pm Topic: Audiovisual creation effected by new digital media - reviewing the work done on lab the day before - presenting new cool online resources for filmakers: machinima, remix platforms - mash ups documentaries - peer production and creation (examples like Star Wreck) - getting feedback on your video work thru online communities: viral marketing tools Lab (2 hours): online chat thru video Skype call (contact MImi or Peggy for USC) or the other option is screening of the documentary "RiP" by Brette Gaylor we have to decide! - featuring Peggy Weil and Nonny de la Pena, University of Southern California talking about creating documentaries by aggregating online resources - featuring Mimi Ito, USC, about how to promote and distribute your video in the right video platform, showing examples (like the one showed in Sapporo) 21th May Thursday LAST DAY OF WORKSHOP! 1-5pm Topic: licensing, sharing and promoting your work online - Creative Commons and other "open" licenses to distribute your work on line - CC toolkit for filmakers - online filmfestival and distribution for open content - "open" music resources for your audiovisual (Jamendo, etc) Lab (1 hour and half/2 hours): - presentation of each group project and open discussion - questions and answers about all the topic presented during the week - discussion about how social media can be useful to foster creativity and content production in the Arab world 30 mins break 5.30 pm to 7 pm AL JAZEERA CASE STUDY - online chat thru video Skype call featuring Mohamed Nanahbay, Al Jazeera former head of new media, presenting the Creative Commons Al Jazeera repository as a model of online video distribution and user generated content thru remixing and re-editing DUTIES TO BE ASSIGNED TO STUDENTS DURING LABS Each student is required to follow class every day and during the lab part of the afternoon to focus on practise. Students will split in groups and each group has to present a final project the last day in order to be discussed and "awarded" in class REQUIRED BASIC SKILLS familiarity with Internet; basic knowledge of video shooting/video editing (but we can still make exceptions since we are splitting people into groups of 4-5, at least one of them should know how to use video); "passive" knowledge of English language (we will try to have some "sessions" in arabic, like the arab case studies or some lab teachings) HOW TO APPLY write a brief "motivation letter" why you want to attend the course; introduce yourself and tell us about your skills; if you have done some video, web, etc projects pls send us urls, or other info on this HOW TO SELECT THE STUDENTS if there are more than 20 students willing to take part to the course, it might be required to have a selection criteria. In this case we will use the motivation letters and the brief description of the applicants to try to make a decision |