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Experience has taught me that most of us get the big picture in our businesses. That is , we get a lead and if it is a hot lead we move quickly to get that lead closed. Unfortunately, many times there are many leads that need our ‘hand' holding. I classify these nurtured leads.
Although most of us tend to concentrate on the “hot” leads, yet not realizing the majority of our potential revenue is derived from most leads that do not close immediately. For the most part we make contact with about 70% of our lead prospects, and of those around 43% may qualify on our first call, yet only 5-10% nationally will close immediately. Thus begins the long cycle from lead origination to closed loan. Here is the tough part, no matter who you are, many of those other leads end up in the ‘lead gap' or what I refer to as the ‘black hole‘, never to be seen or heard from again. If you are lucky enough to be closing 15% of your qualified lead, increasing the number by as little as 5% can result in a huge number of more closed loans and more bottom line profits for you over a 12 month period. But it will never happen without a systematic approach and an understanding of what it takes to develop a lead nurturing approach. So here is what I have done. I put together a complete lead nuturing package and its all done for you. I have two technology partners who can deliver my “Nurturing Package” automatically for you. If you want to learn more just send me an email sam@remalo.org Also, if you have your system and want your own done for you “Nurturing P ackage” just CLICK HERE!. Success today requires a vibrant Lead Nurturing Progarm where you stay in touch with your not ready senior clients, until they are ready to close with you. To be successful you must: |
About Me.jpg) About Sam Collins Sam Collins is Founder of Sam Collins Reverse Mortgage Marketing, LLC.and a mortgage Banker in his home state of Delaware. Involved daily with his reverse mortgage business, Sam continues to originate reverse mortgages and understands what it takes to work with senior homeowners. Sam, also started REMALO, acronym for the Reverse Mortgage Association for Loan Officers, the very first membership site devoted to loan officers and sales and marketing. Visit www.remalo.org to join FREE. Once you join for FREE, you get the advantages that only comes from Membership. Sam also conducts coaching and training programs for reverse mortgage loan originators, broker owners, and bankers, and lenders. You can personally contact Sam at the following email: sam@samcollinsmarketing.com or 800-283-1323 |
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