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Summary Dedicated Marketing Manager with proven expertise in creating beneficial, cost-effective, marketing strategies. Ability to Manage and produce successful websites and creative print materials. Successful with leading production teams through various IT and Marketing projects. Proficient at examining existing market position and current marketing efforts in order to generate and implement strategy solutions. Experience with modern programming capabilities and current technologies. Highly-skilled at establishing priorities and bridging the needs of clients to creative and sales teams to assure gainful consensus. Talented at writing various content styles and has a clear understanding of business-to-business and consumer-direct marketing. Experience Online Marketing Manager / Monetization Strategist – Goolfe.com (Oct. 2008 – Current) • Study industry and competition Advertising practices. • Create Advertising plans and Cost structure for Goolfe's B to B Advertising Platform. • Create and Set Zones for Entire website using Google Ad Manager. • Creating and Handling Press Releases of new features. • Managing and Updating of Daily Social Sites; Facebook, Myspace, Twitter. • Creating New Social Networking accounts. • Staying current with new Social Industry sites and practices. • Creating and Maintaining Industry relationships. Contractor/Online Fundraising and Events Manager - KOCE-TV (PBS station) (Aug. 2008 – Oct. 2008) • Achieved successful product branding for KOCE-TV both online and at events. • Created and published Eblast e-newsletter that went to 25,000 KOCE-TV viewers each week. • Executed innovative graphic design and content creation • Monitored and utilized IT traffic statistics from website and e-newsletter (eBlast). • Managed all KOCE-TV events (including on-air pledge nights and promotional events) • Trained volunteers on fundraising software for on-air pledge nights • Produced, organized and deployed volunteers to all events • Generated site traffic to KOCE.org Marketing Director - Action Wholesale Products (Mar. 2006 – July. 2008) • Created and edited website and catalog graphics and photos for www.ActionWP.com. • Wrote and/or edited all catalog and website content for over 200 products. • Led production teams through various website projects to achieve successful product placement. • Monitored and utilized analysis of site traffic for creative development and site mapping. • Created improved line drawings for use by Customer Service Department • Wrote technical assembly instructions for all products • Managed website control through new software application. • Worked with outsource companies to improve catalog and website Marketing/Sales Director - Almich & Associates (Feb. 2003 – Dec 2005) • Executed and created collateral for Marketing/Sales campaigns. • Developed Brand Strategy for marketing efforts. • Designed and managed creation of all promotional materials. • Executed and oversaw all event and event logistics (including tradeshows, company events, etc.) • Provided client and public relations support. • Established and drove lead-generation objectives, distribution and follow-up. • Created and maintained tracking database for leads and closes in order to maximize marketing and sales results.
Web Project Manager/ Web Production Manager - Arrow Electronics/ Wyle Systems (Feb. 2000 – Sept. 2002) • Managed development of www.Arrow-Wylecp.com (Present URL: www.ArrowNACP.com). • Developed new ideas for structure, functionality and flow to better serve Arrow/Wyle customers. • Created functional specifications and project plans. • Promoted site usage to customers, resellers, manufacturers and Arrow/Wyle sales representatives through email and print promotions.
• Rebuilt Wyle Systems web site: Created, gathered and edited content • Project-managed new website launch. • Co-developed E-Commerce team • Developed Internet and Intranet web sites. • Programmed HTML and Javascript. • Executed potential UI set up through graphic design • Developed strategic solutions through usability and site flow analysis. (Please Note: Arrow Electronics merged with Wyle Systems in October 2000) Programmer, Production Manager and Project Manager - Ingram Micro (Sept. 1997 -Feb. 2000) Independent Contractor - L.S. Web Sites (Apr. 1997 - Sept. 1997) Chief Webmaster - FMM Productions (Jul. 1996 – Jul. 1997) Web Site Designer, Sys. Admin. Office Manager - Digital Matrix Productions (Jun. 1995-Feb. 1997) Education University of California at Santa Barbara - Bachelor of Arts in Communications U.C.S.B. Extension courses (Web Site Dev./ Computer courses) Learning Tree Univ. Cert. (Project Management/Computer courses) Awards/Community Service Providence Speech and Hearing Volunteer National Debutante Society for the Children’s Hospital of Washington Ingram Micro Accomplishment Certificates Girl Scouts of America / Silver Award / Assistant Troop Leader College Varsity Athlete / U.C.S.B. Women's Volleyball Internships: KEYT, Channel 3 News, S.B.; KTYD 99.9 FM (S.B.); KJUC 770/880 AM (Radio Show) |
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