Quote from FreePressRelease Co UK

 

"A press release is a formal communication that contains information that is deemed to be newsworthy. A company that is opening may send out a press release to the relevant media in their industry. The aim is to make the press releases interesting enough for a paper or magazine to mention it. This is a way of getting press coverage.

 

In general terms a press release will follow a specific format which lists who is sending the release, when it can be released and who should be contacted if there are any queries - and, of course, it must contain the actual item(s) of newsworthiness.

In most cases a media company will have some kind of press officer or reporter who monitors incoming press releases to see what will be included in an issue. One of the key things to remember with any press release is that an exciting or interesting headline will stand out and will make it more likely that the press release is actually read in the first place."

 

To get an idea, please see real life press releases to the right.  ----------->>