As head of a games studio with no active developers, how do you
make money? Simple! Invest your money by registering trademarks on
common words, threaten actual developers with trademark infringment,
and rake in the ill-earned profits on other people's games. Bonus
points if the game is popular enough to become a franchise!
But
watch out! Too many failed lawsuits and your ego meter will drop. Sue
too early and they'll just change the name, forcing you to spend even
more money on trademarks. Larger studios have stronger legal teams.
While small developers don't have much cash to surrender, it makes your
ego swell to force them out of business. However, small developers are
more likely to have vocal fans with ego-deflating words to say about
your practices. Spend too much time defending yourself online, and you
won't have any time left for money-bringing lawsuits!
Lose your ego or your bank account, and it's game over for Mr. CEO.
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