What keywords do you want your website to be found for? Even thinking about it drives many website owners to start doing all those other jobs they've been putting off. The problem is for something that seem fairly obvious, the more you look into it the more complicated it becomes and the more difficult it is to achieve your original objective. | Recently Updated.....
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So if you sell light bulbs obviously getting to the top for "light bulbs" is the aim. Or is it? There may be too much competition for "light bulbs" and so you need to find other related keywords such as "buy light bulbs", "compact fluorescent lamp", "low energy light bulb".
Also a seemingly obvious term like "light bulbs" may not be that productive in terms of visitors buying bulbs so you may need to find a whole range of keywords that may be more productive and to do this you're going to need some keyword tools. It just so happens Google have developed a couple that could be useful and are also free.
Search Based Keyword Tool
The Search Based Keyword Tool provides keyword ideas based on actual Google search queries. It generates keyword and landing page ideas relevant and specific to your website.
Basically all you need to do is enter your website in the box put a couple of keyword ideas in and then press "Find Keywords". It will then find a whole list of related keywords along with the monthly volume of searches and the likely competition.
For instance we put our own website in www. reallysimpleseo.com and it came up with a whole range of keywords such as "search marketing uk", "search marketing consultant", "seo ppc", and many more besides. You can then choose some of the phrases it comes up with and put them in again for even more phrases.
The big benefit of this tool is it help you find keyword that you might never have thought of before that may offer a good return on investment. The other big benefit of this tool is you can use it as competitor analysis. This mean you can put a competitors domain in and have a view on the types of keywords they might be getting results for. These results are fairly general, but still can be useful.
Lets take a slightly closer look at how it works. When you visit the tool it first look to see what sites you have associate with your AdWords accounts. These are offered as a drop-down (next to Website).
Clicking on "Find Keywords" in this case brings up a list of 41. Basically what has happened is the tool has use the website chosen as a reference and then cross matched with keywords from the Google search engine that it thinks might be useful. You also get a estimate of the monthly search volume, the likely competition, a suggested bid price (for AdWords), the Ad/Search share (the percentage of time your site is appearing for that keyword) and the page it extracted it from in the first place.
Clicking on any of the keywords will link you straight to the result in Google. If you've found the list useful you can then either "Save it to draft", or "Export" it into a spreadsheet.
You can then do further analysis on the keyword list using the filters. If you click on the little folder graphic it offer you a list of pre defined filters. These include New opportunity queries, Long tail queries and High demand queries. I clicked on New opportunity queries and got a further list of 9 keywords to explore.
This Guide is still in progress. Come back soon for more. Just enter Really Simple SEO into any search engine