Here you will find a few examples of my work, as well as eBooks and websites I have developed and published specifically to assist others in with search engine optimization (SEO) and search engine marketing (SEM). Much of the work I have done has been done in PHP or ASP with dynamic content generated using a database.

For a glimpse at my specialization and skill set, please keep reading; to see examples of my work, please take a few minutes to browse this site.

Search Engine and Social Media: Optimization and Marketing  

· Search engine optimization and search engine marketing using “white hat” tactics 

· Using social media sites to market a variety of products and brands, including developing and managing applications for Facebook, iGoogle, Google Desktop, and Vista Desktop  

 

Conversational Marketing 

· Engaging visitors, users, and potential users through conversation via bulletin board systems, phone, e-mail, blogs, etc… (i.e.: marketing directly through more interactive means) 

 

Web & E-Commerce Usability 

· Analyzing the effectiveness of interaction between end-users and online software  

· Managing web usability to efficiently increase sales and streamline other transactions  

 

Testing & Analysis 

· Multivariate Testing: Testing multiple components of websites in a live environment; particularly skilled in testing market perceptions  

· Behavioral Targeting: Using information collected to select advertising direction to increase campaign effectiveness and online advertising accuracy 

· A/B Testing: Comparing a baseline control sample to a variety of single-variable test samples  

Technical Skills

SEO & SEM

Google Analytics, Google AdWords, Yahoo Marketing/Overture, AskJeeves Marketing, Widexl, Analog, WebTrends, Omniture, Nielson NetRatings 

 

Programming

FBML (Facebook), XML, HTML, PHP, ASP, ASP.net, Perl, MS-SQL, FoxPro, UNIX Shell Script, Basic, Visual Basic, C & C++, Oracle Forms Developer, Visual Studio Developer 2005, CodeCharge Studio 

 

Graphics & Design

Dreamweaver, NetObjects Fusion, Fireworks, Flash, PhotoShop, PageMaker, PageMill, InDesign, Illustrator, Flex, Streamline, Gimp, Acrobat, ImageReady,  QuarkXPress 

 

General

Microsoft Office (Word, Excel (extensive reporting using many advanced features), Access, PowerPoint, FrontPage, Outlook), Perforce, Corel WordPerfect, QRMS, TELEform, Pine, Internet Mail, Netscape, Internet Explorer, Lynx, FTP, Firefox, Thunderbird, Safari, Outlook 

 

Network Systems

Internet Information Server 5.0 (IIS), Exchange 5.5 and 2000, Apache, Samba, Sendmail, Bind, TCP/IP, SSH, Telnet 

 

Operating Systems

Installation and configuration: Windows XP Professional, Windows 2000 Advanced Server/2000 Professional, Windows NT 4.0 Server, Windows NT 4.0 Workstation, Windows 98, ME, 95, 3.x, Red Hat Linux, Fedora Core, Solaris 8 (SUN OS), HP/UX, AIX, Mac OS 9.1, Mac OSX