What exactly is it that you do?
from Lisa: It really can't be summed up in a few sentences... but I can tell you where I start. My goal is to help small to medium sized businesses figure out how to brand their business and place their marketing in new mediums as a complement (and sometimes, a replacement) to traditional media (radio, tv, print ads). This includes everything from social media to re-positioning traditional media. Some of the best ideas come from tweaking what you're already doing: making websites more user-friendly, promoting initiatives and involvement through your own networks and fans, and so on.


How did you get into that?
from Lisa: As a NCSU grad with two degrees from the College of Textiles and the College of Management, my background is obviously in marketing and brand management. I paired those "book smarts" with a year of inside and outside sales experience and really begin to hone my skills. Spending a year in sales for a large private company with 40-some locations, I constantly saw how inconsistent marketing and branding creates confusion in the marketplace. I couldn't sit back and just "go with it" - I constantly found ways to improve that from the inside-out and realized that it happens all the time, in businesses of all shapes and sizes. It didn't take too long for me to figure out that I could really make a go of it since I had so many friends and family contacting me for on-the-side projects.


Publications and Features
Lisa Jeffries on Social Media in the Real Estate Industry: NC Association of Realtors, Insight - January/February 2009

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