汪瓊

Search this site

Qiong Wang

Assistant Professor of Marketing Phone: 405-325-2668
Price College of Business, University of Oklahoma
Official website: http://www.ou.edu/content/price/marketing_supplychainmanagement/faculty/Qiong_Wang.html		 Email: qiongwang@ou.edu
             Research   |  Professional Service  |  Teaching  |  Education  |  Contact

Publications:

Business-to-Business (B2B) Exchanges:

1. Wang, Qiong, Ujwal Kayande, and Sandy Jap (2010), "The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange," Marketing Science, Volume 29, Number 6, 1109-1124.
   * Featured in Research with Impacts at the Smeal College of Business at the Pennsylvania State University.

2. Vinhas, Alberto Sa, Sharmila Chatterjee, Shantanu Dutta, Adam Fein, Joseph Lajos, Scott Neslin, William Ross, Lisa Scheer, Qiong Wang (2010), "Channel Design, Coordination and Performance: Future Research Directions,"  Marketing Letters, Volume 21, Number 3, 223-237.
   * Special issue for the Erin Anderson Invitational B2B Research Conference, The Wharton School, October 16-19, 2008.

3. Lilien, Gary L., Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, and Qiong Wang (2010), "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda," Marketing Letters, Volume 21, Number 3, 287-299.
   * Special issue for the Erin Anderson Invitational B2B Research Conference, The Wharton School, October 16-19, 2008.

4. Wang, Qiong, Kevin Bradford, Jun Xu, and Barton Weitz (2008), "Innovations in Buyer-Seller Relationships: The Roles of Resources, Motivations, and Governance,"  The International Journal of Research in Marketing, June 25 (2), pp.109-118. [pdf]
    * Listed on SSRN's Top One Hundred Download list for ERPN: Other Market Strategies (Sub-Topic) dated on 12/30/2010.

5. Weitz, Barton and Qiong Wang (2004), "Vertical Relationships in Distribution Channels: A Marketing Perspective,"  The Anti-Trust Bulletin, Winter 49, pp.859-76. [pdf]
    * Listed on SSRN's Top One Hundred Download list for ERPN: Other Market Strategies (Sub-Topic) dated on 12/30/2010.


Marketing Strategy:

6. Wei, Yinghong (Susan) and Qiong Wang (2010), "Making Sense of A Market Information System for Superior Performance: The Roles of Organizational Responsiveness and Innovation Strategy," Industrial Marketing Management, forthcoming.

7. DeSarbo, Wayne, Qiong Wang and Simon Blanchard (2010), "Exploring Intra-Industry Competitive Heterogeneity: An Application to U.S. Public Banks",  Journal of Modelling in Management, Vol. 5 No. 2., pp. 94-123.

8. Fay, Scott, Deb Mitra, and Qiong Wang (2009), "Ask or Infer? Strategic Implications of Alternative Learning Approaches in Customization",  The International Journal of Research in Marketing, June 26 (2), 136–152. [pdf]

9. DeSarbo, Wayne, Rajdeep Grewal, Heungsun Hwang, Qiong Wang (2008), "The Simultaneous Identification of Strategic/Performance Groups and Underlying Dimensions for Assessing an Industry’s Competitive Structure",  Journal of Modelling in Management, September (3), pp. 220-248.
       * Winning the Emerald Lierati Award or The Best Paper Award for the Journal of Modelling in Management for the year of 2008.

Research Interests 

  • Business-to-Business Exchanges

  • Marketing Strategy

Selected Professional Presentations & Proceedings

  • AMA Winter Educators’ Conference, Austin, Texas, February 2011, “Understanding Opportunism in Buyer-Seller Exchanges:  Augmenting Transaction Cost Economics with Social Capital Theory”
  • Shanghai University of Finance and Economics, Shanghai, China, September 2010, “Social Capital in Buyer-Seller Exchange: A Transaction Cost Approach” (invited talk)
  • Wuhan University, Wuhan, China, August 2010, “Social Capital in Buyer-Seller Exchange: A Transaction Cost Approach” (invited talk)
  • City University of Hong Kong, Hong Kong, China, August 2010, “Social Capital in Buyer-Seller Exchange: A Transaction Cost Approach” (invited talk)
  • The Bi-Annual Academic Conference, Institute for the Study of Business Markets (ISBM), August 2010, Harvard University, Boston, Massachusetts “Social Capital in Buyer-Seller Exchange: A Transaction Cost Approach”
  • City University of Hong Kong, Hong Kong, China, June 2009, “An Experimental Case Research on Trust Development” (invited talk)
  • Marketing Science Conference, Ann Arbor, MI, June 2009, “An Experimental Case Research on Trust Antecedents” 
  • AMA Winter Educators’ Conference, Tampa, FL, February 2009, “An Experimental Case Research on Trust Development” 
  • Erin Anderson research conference, October 2008, University of Pennsylvania, Philadelphia, PA, “An Experimental Approach to Investigate the Trust Building Process in Buyer-Seller Relationships” (invited talk) 
  • Erin Anderson research conference, October 2008, University of Pennsylvania, Philadelphia, PA, “From B-to-B Field to the Lab: An Introduction to Experimental Case Research” (invited talk) 
  • Annual Conference for Academy of Management, August 2008, Los Angeles, CA, “The Roles of Strategic Actions and Strategic Resources in Achieving Competitive Advantage and Superior Performance” 
  • The Bi-Annual Academic Conference, Institute for the Study of Business Markets (ISBM), August 2008, California State University at San Diego, San Diego, CA, “The Consequences and Boundary Conditions of Incoherence in Buyer-Seller Relationships” 
  • Marketing Science Conference, June 2008, Vancouver, Canada, “The Roles of Strategic Actions and Strategic Resources in Achieving Competitive Advantage and Superior Performance” 
  • University of Florida, May 2008, “The Consequences and Boundary Conditions of Incoherence in Buyer-Seller Relationships” (invited talk) 
  • The Bi-Annual Academic Conference, Institute for the Study of Business Markets (ISBM), August 2006, Northwestern University. “Asymmetrical Buyer-Supplier Relationships – An Experimental Study”
  • AMA Winter Educators’ Conference, FL, February 2006, “A Three-Component Model of Benevolence in Buyer-Supplier Relationships”
  • The Institute for the Study of Business Markets (ISBM), Penn State University, August 2005, “Asymmetrical Power in Buyer-Supplier Relationships”

    • Research Grants and Awards

    • Smeal Summer Research Grant ($2,500), Penn State University, May 2010
    • Smeal Small Research Grant ($2,000), Penn State University, March 2010
    • Smeal Small Research Grant ($2,000), Penn State University, March 2009
    • Haring Symposium Faculty, March 2009
    • Smeal Summer Research Grant ($5,500), Penn State University, June 2007
    • Smeal Small Research Grant ($1,000), Penn State University, October 2006
    • Silver Award Recipient, ISBM Academic-Practitioner Challenge Research Grant Award ($5,000), Chicago, IL, August 2006
    • Fellow, the ISBM Ph.D. B-to-B Research Camp, San Francisco, CA, July 2005
    • Grinter Fellowship, University of Florida 2001-05
    • Beta Gamma Sigma Honorary, University of Florida 2003
    • European Studies Fellowship, University of Macau, 1997-1999
    • Highest Awards, “An Zi Jie” International Trade Research Prize, Ministry of Commerce of P. R. China, 1997
    • Outstanding Graduate Student Award, Wuhan University, 1996-1999
    • Outstanding Leadership Award, WuhanUniversity, 1996
    • Hui Kai Scholarship, WuhanUniversity, 1995
    • The First Place Paper Award, “Qiu Shi” Thesis Competition, WuhanUniversity, 1995
    • People's Fellowship (With the Highest Honor), Wuhan University 1992-1996
    • Jiangxi Province’s Outstand Student Award, 1992

    Professional Activities

    Ad-Hoc Reviewer:

    Journal of Marketing, 2006- present

    Journal of Marketing Research, 2007- present

    Decision Sciences Journal, 2010- present

     Invited Reviewer:

    Industrial Marketing Management ( 2010 special issue on guanxi social network)

    ISBM B-to-B Handbook, July 2010

    Institute for the Study of Business Markets (ISBM) Doctoral Dissertation Award Competition, 2007- present

    American Marketing Association (AMA) Educators’ Conference, 2006- present

    American Academy of Management Conference, 2006- present

    Conference Section Chairs:

    AMA Winter Educators’ Conference, Austin, TX,  February 2011

    ISBM Biannual Academic Conference, Boston, MA, August 2010

    AMA Winter Educators’ Conference, Tampa, FL, February 2009

    Informs Marketing Science Conference, Vancouver, Canada, June 2008

    Department Service:

    Departmental Advisory Committee (DAC) 2009-present 

    Faculty Judge, The 1st Annual Pennsylvania State Students Sales Competition, Pennsylvania State Marketing Association (PSMA), March 2010

    Ph.D. Program Committee (Recruitment and Evaluation) 2006-present

                Research Director of ISBM Data Research Program (DRP) 2007-2009

    Faculty advisor for undergraduate students in Marketing Department 2006-2010

    Thesis advisor for honor students 2009-2010

     University Service:

    Faculty advisor for Dharma Drum Chan Association 2007-2010

    Faculty advisor for Chinese Undergraduate Students Association 2007-2010

    University Marshal, May 2009

    Faculty Representative for student commencements, May 2008, May 2010

    Academic Affiliations:

    American Marketing Association (AMA), 2003 - present

    The Academy of Management (AOM), 2005 - present

                Institute for Operations Research and the Management Science (INFORMS), 2009 - present


    Teaching

    MKTG428 Sales Management, Pennsylvania State University, Spring 2007, 2008, 2009, 2010

    MAR 4403 Sales Management, University of Florida, Spring 2003, 2006


    Employment

    University of Oklahoma, Assistant Professor of Marketing, July 2011 - present

    Pennsylvania State University, Assistant Professor of Marketing, August 2006 - June 2011


    Education

    Ph.D., Marketing, University of Florida,  2006 

    M.S., International Economics, Wuhan University,  1999 

    B.A., International Economics, Wuhan University,  1996 



    * Live up to the highest ethical standards in our academic and professional lives

    SSRN Author Page: http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=917168

    Sign in|Recent Site Activity|Report Abuse|Print Page|Remove Access|Powered By Google Sites