- Research, Reporting and Documentation
| - Budget and Reporting: Develop & Manage
| - Tactical and Strategic Analysis & Planning
| - Marketing: Brand Management; Customer Retention; Marketing Plan Development & Implementation
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CAREER ACHIEVEMENTS
- Created reports to track results of direct marketing campaigns for AuthorHouse. Was able to reduce direct marketing spending by 33% with a negligible impact to lead generation and a significant improvement to net profits.
- Analyses for Teletron generated over $700,000 in annual revenue for company and created over $1.4 million dollars in annual cost reductions for clients.
- Achieved 1997 Simon Property Group goals for enrollment and participation in a new shopper reward initiative. Achieved 1998 goal by June 27.
- Managed advertising and promotional support for World of Disney Grand Opening resulting in record sales for any Disney merchandise location in the world.
- Developed and launched Corvette Summer event, partnering with CHEVROLET, and directed marketing plan. Resulted in more than $150,000 in promotional exposure, 16% increase in attendance to Walt Disney’s Pleasure Island and increased local sales for CHEVROLET.
- Developed a promotional subscription-building campaign on WABT-FM for the CHICAGO TRIBUNE in their Northwest suburban market that served as a prototype for other markets.
CAREER EXPERIENCE
AUTHOR SOLUTIONS, INC.AUTHORHOUSE – Bloomington, INAuthor Development Manager. February 2004 – July 2004
Responsible for the lead generation and new business development marketing efforts of a self-publishing company.
- Develop and initiate marketing plans to generate qualified leads for publishing services. Consistently maintained monthly quotas.
- Create reports and monitor marketing results on an on-going basis. Identified under-performing marketing channels and reduced annual costs by over $120,000 while improving net profits.
- Defined segments of an extensive database to improve marketing efforts to existing prospects and customers. Efforts allowed for more consistent and targeted messages to the groups and allowed better measurement of results.
- Supported rollout of name change from 1st Books Library to AuthorHouse and ensured brand message was integrated into all marketing efforts.
- Manage marketing to existing database. By using direct marketing channels of mail and email to reach segmented groups, new sales and add-on sales increased by more than 10% in each segment.
TELETRON, LP
Analyst. March 1999 – October 2002
Responsible for analyzing and improving the telecommunications services of clients.
- Identify errors and inefficiencies in provisioning and recommend improvements. Recovered more than $81,000 in overpaid and unauthorized charges each year.
- Evaluate usage and application patterns for existing services and generate request for proposal’s from vendors in order to reduce costs for these services. Lowered usage costs over 35% on average.
- Assess client’s telecommunications based on their needs and determine necessity of service upgrades. Clients approved approximately 90% of recommendations.
- Negotiate new telecommunications contracts on behalf of clients. This includes specifying terms and pricing for existing services, new services, equipment upgrades and new service providers.
- Implement approved changes and corrections.
SIMON PROPERTY GROUP
BROADWAY SQUARE MALL – Tyler, TX
Marketing Director. July 1997 – February 1999
Responsible for directing and implementing all field marketing efforts and corporate initiatives of a regional mall.
- Develop annual marketing strategy for the mall and direct implementation. Resulted in posting sales 11% over mall budget.
- Manage marketing budget and track spending. Surpassed goals for financial results for the company and sales results for stores while keeping spending within guidelines.
- Create and implement on-site media-related events. Results for select events generated nearly 90 minutes of television exposure and 100 minutes of radio airtime.
- Oversee implementations of corporate branding initiatives at the mall. Incorporating national programs with local programs resulted in achieving objectives.
WALT DISNEY ATTRACTIONS, INC.
DISNEY VILLAGE & PLEASURE ISLAND MARKETING – Lake Buena Vista, FL
Marketing Coordinator. January 1993 – July 1997
Responsible for the Florida resident marketing efforts of Pleasure Island and the Disney Village Marketplace.
- Create and foster synergy between Operations, Marketing and outside partners to maximize marketing exposure via third party marketing dollars.
- Create and execute radio and television promotions valued at over $400,000 per year.
- Develop and initiate marketing plans for special events. Campaigns helped post successes of as much as 119% over budgeted goals.
PLEASURE ISLAND OPERATIONS – Lake Buena Vista, FL
Assistant Manager – Food & Beverage. June 1990 – December 1992
Responsible for managing the operations of a location.
- Oversee daily operations with accountability to budgeted guidelines. Location averaged a 30% contribution to net profit. Led five other Pleasure Island locations by an average of 5%.
- Design and implement initiatives to exceed guest expectations of product and service. Location continuously achieved its goals of above average guest satisfaction ratings and increased its scores for 6 straight months.
- Assist with developing and implementing in-house promotions to increase location capture ratio and revenue. Efforts boosted capture ratio by as much as 10% and created new sales venues outside of location.
WABT-FM, Dundee, IL; WMRO-AM, Aurora, IL; WWWO-FM, Muncie, IN
Radio Advertising Sales Representative. June 1988 – June 1990
Responsible for developing new business by presenting marketing opportunities to retail companies.
- Create and implement radio marketing campaigns for a wide array of clients.
- Identify and develop mutually beneficial promotional partnerships between the radio station and clients.
- Create and implement vendor-sponsored marketing programs and co-op advertising campaigns.
EDUCATION
Ball State University – Muncie, IN
Bachelor of Science in Telecommunications, 1988.CERTIFICATIONS
Network+ Certified
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