1). what is PPC is its importance and how to set up capaings and how to select keywords?
Ans). It is an advertising model used on search engines.
 
In PPC we have two types of listing they are:
 
1). Organic listing = There is free
2). Sponsered listing = i,e pain
 
Types of PPC:
1). Cost per view (CPV)
2). Cost per Impression (CPM)
3). COST PER Click (CPC)
 
i)Cost per View:- In this model the advertiser pay amount to the search engine when the user views your add.
 
Note:- Search engine like Adons and clickers etc,
 
ii). Cost Per Impression:- In this model the advertiser pay based on how many times an add is seen regardless of whetheror not the viewer take any further action.
 
Note:- Search Engine like adagency Adpaper etc, follow this CPM model.
 
 
III). cost per click:- In this model the advertiser pay to search of click, if that click turns to lead ornot advertiser has to pay.
 
Note:- search Engines like google, yahoo and MSN, follows this CPC model.