What is Deep link? Deep linking, on the World Wide Web, is making a hyperlink that points to a specific page or image on another website, instead of that website's main or home page. Such links are called deep links. A hyperlink that takes the user directly to a page within a website, instead of to the home page. For example, used in affiliate relationships where a partner wishes to offer a link to a specific product or information page. A deep link is a link to a specific page or product in an advertisers site. What is DEEP-LINKING ? DEEP-LINKING is referencing to pages within a site, not just the front page. For example, if you see www.xyz.org.uk that's not a deep link, but if you see www.xyz.org.uk/allders.htm or www.zyra.org.uk/linux.htm , that is a deep link. Deep-Linking is linking to any page on another site other than the home page. What is Deep Link Ratio? Answer: Deep link percentage is the % of all your backlinks (or inbound links) that point at pages other than your home page. Why Deep Links are Important? DeepLink provides listings of internal web pages only. Our goal is to have a directory with listings and unique descriptions.You cannot and should not have your homepage optimized for more than a couple of keywordphrases. Ideally, your SEO efforts should included internal pages optimized for different keywords. Internal directory links will help your search engine rankings. The Importance of Deep Links in Directories! Deep links are nothing but links that point to precise pages in your website. Explaining them would make it easier to pen down the advantages that it could fetch to your business. To get a better understanding. For example, you own a shopping website and after the description of each product, you put a back link to the home page instead of driving the user to some specific articles on your site. These could be the articles that talk about your various products and its benefits. So simply put as, you do not point back to the articles and you go to the main page directly. Such navigation does not help you in optimizing the link structure on your website. Another way to look at it would be that if someone comes across a good website and wants to share it with friends, then the obvious way to do it would be to copy the link from the browser and paste it back to share with others. This is called deep linking. Advantage of Deep Linking Opportunities? We all understand the importance of having back links pointing to your site. Links increase your visibility, build trust with the search engines, and make your site more relevant for its keywords. Unfortunately, many site owners don't take full advantage of linking opportunities. They often cave to the temptation to link back to their home page. But that's wasteful for a couple of reasons. 1) You pass up the opportunity to get deep links to your site. Having deep links pointing to specific pages on your site helps build your visibility in the search engines for those keywords deeper on your site. 2) Home pages rarely convert visitors. A good link points directly to a page discussing the specific matter from the original article. In other words, deep linking gives you the chance to get targeted traffic that's easier to convert. Deep linking opportunities are all over the internet. Here are a few of them you can easily take advantage of. 1) Article and Press Release Directories- Submitting articles and press releases to online directories is helpful for several reasons. 2) Guest Blogging- You already know how guest blogging can earn you a new following. 3). Forums and Comments- If you're active online, you probably visit a few forums and read a couple of blogs. You should already be using these sites to build your authority in your industry. You should also be using them to build the deep links to your website. Benefits of Deep Linking: Having deep links in your website would offer the visitors convenience in accessing what they want. Getting what they want from your site would give you what you want and that is traffic. The more traffic you get, the more successful your business and your site gets. And who wouldn't want that? SEO Benefits: The real benefits of deep linking is for Search Engine Optimization, that is getting your site ranked high in the search engines. The search engines, and especially Google, have gotten extremely smart in identifying sites with naturally gained links. Your site should have a mix of home page and internal page links. Don't Overdo it When most people discover deep linking, they tend to go crazy with deep linking in posts. Let me encourage you not to do that. Deep linking is great, but use it in moderation. Here are some quick tips for deciding when to deep link: 1. Deep link, and link out to others at an even ratio. Look for ways to link to other bloggers. 2. Remember that deep linking isn't just for SEO. It can drive deep traffic too. 3. Keep links short. Don't link entire sentences. 4. Only Deep link if the URL is relevant to the phrase. Don't force it! 5. Keep deep links to around 5 per post. Posts that are littered with links tend to look spammy. Remember, this is about gaining strategic advantages, not huge leaps ahead. Deep linking won't work overnight, and it won't land you on the front page for competitive keywords. But it is just one more tool you can use to give yourself the upper hand in the SEO battle. Disadvantages of Directory Submissions: As search engines adore web sites, which have appropriate inbound one-way links also known as backlinks, these web sites get special treatment during assortment. Hence, when you submit your web site to directories, it is vital for you to select the most appropriate category for your web site. Remember that directory submissions are a long-term SEO strategy and not a link strategy. Hence, do not expect extreme inbound traffic from your directory submissions, but instead have patience. There are several advantages of directory submissions but it is a time consuming task. However, software may help to quicken the process, but you still need to supervise the process. Overall, there are more advantages than disadvantages to directory submissions, and your web site will hugely gain from a well-studied plan of submission. Deep-linking is a good idea for numerous reasons: 1. Expose relevant content. Help readers find older, relevant content when they view an article. If they click through, this increases the time they spend on the site, helping your brand. 2. Build relevance.ssign importance to archived posts, as far as search engines are concerned. 3. Track scrapers. When your content is republished elsewhere, having deep-links increases the chance that youll find the duplicate content. 4. Build keyword rank. Help your blog rank for additional keyphrases by using good anchor text and deep-links. 5. Spider bait. Deep-linking means spiders will crawl deeper. |