What is pageRank Algorithm?

Ans:

PageRank Algorithm is a sequence of instructions which different Search Engines use for the calculation of the search result i.e. SERP which comes after every search we made for a specific keyword. And it gives priority to different factor like Keyword Strength, Domain strength, Inbound link Score, user data, content quality score, manual boost etc.

Keyword Factors:

• Keyword in title tag

• Keyword in header tagsKeyword in document text

• Keyword in internal links pointing to the page

• Keyword in domain and/or URL

Domain Strength

• Registration history

• Domain age

• Strength of links pointing to the domain

• Topical neighborhood of domain based on inlinks & outlinks

• Historical use & links pattern to domain

• Inbound Link Score

Age of links

• Quality of domains sending links

• Quality of pages sending links

• Anchor text of links

• Link quantity/weight metric (Pagerank or a variation)

• Subject matter of linking pages/sites

1. What do you think of PageRank?

Google PageRank is probably one of the most important algorithms ever developed for the Web. With billions of existing pages and millions of pages generated every day, the search issue in the Web is more complex than you probably think it is. PageRank.

Summary: How Does PageRank Work?

PageRank is based on incoming links, but not just on the number of them - relevance and quality are important (in terms of the PageRank of sites, which link to a given site).

PageRank is only one of numerous methods Google uses to determine a page’s relevance or importance.

PageRank is based on incoming links, but not just on the number of them - relevance and quality are important (in terms of the PageRank of sites, which link to a given site). Bad incoming links don’t have impact on Page Rank. Ranking popularity considers site age, backlink relevancy and backlink duration. PageRank doesn’t. Content is not taken into account when PageRank is calculated.

PageRank does not rank web sites as a whole, but is determined for each page individually.

Each inbound link is important to the overall total. Except banned sites, which don’t count.

DMOZ and Yahoo! Listings don’t improve Page Rank automatically.

Each Page Rank level is progressively harder to reach. “PageRank is logarithmic in its calculation. In the same way that the earthquake Richter scale is exponential in calculation, so too is the mathematics behind Google PageRank. It takes one step to move from a PR0 to a PR1, it takes a few more steps to PR3, it takes even more steps to PR4, and many more steps again to PR5, and so one.” [Google Page Rank FAQ]