The Goji berry ( or Lycium Barbarum ) has been known for its outstanding health benefits and used for centuries throughout China and the east. Himalayan Goji is considered to be one of the world's most powerful anti-ageing foods. It is rich in a vast array of nutrients which act as anti-oxidants in the body. This means that they are able to absorb substances that damage cells and contribute to disease and ageing. The most important of these anti-oxidants are the minerals selenium and germanium (found in no other fruit), and 4 special polysaccharides, which are unique to Goji. This is why it has the reputation as the 'longevity fruit'.