Universitatea Babeş-Bolyai | Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor | Catedra de Marketing
Lect. dr. Ovidiu I. MOISESCU
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Lucrări publicate în
reviste de specialitate
Iulia C. Mureșan, Felix H. Arion, Ovidiu I. Moisescu, Estimating the quality of tourist destination in Tarnava Mare Area, Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Vol. 68, No, 2, 2011
Dung Anh Vu, Ovidiu I. Moisescu, Nguyen Ha, An Exploratory Research for Establishing a Brand Due Diligence Checklist in Mergers and Acquisitions, Revista Română de Marketing, Vol.6, Nr.2, 2011
Ovidiu I. Moisescu, Dung Anh Vu, A Conceptual Review On Building, Managing And Assessing Brand Loyalty, Revista de studii si cercetari economice „Virgil Madgearu”, Vol.4, Nr.1, 2011
Patricea Bertea, Ovidiu I. Moisescu, Perceived Risk, Price and Online Travel Agencies: Does Price Always Matter?, Management & Marketing (Craiova), Vol.9, Nr.1, 2011
Ovidiu I. Moisescu, Brad Allen, The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers, Management & Marketing (Bucureşti), Vol. 5, No. 4, 2010
Ovidiu I. Moisescu, An Empirical Investigation of Romania's Country Brand as Tourism Destination, Studia Universitatis Babeş-Bolyai. Negotia, Vol. LV, No. 4, 2010
Ovidiu I. Moisescu, Dung Anh Vu, A Study of the Relation between Brand Loyalty and Consumer Involvement with Purchase Decision and Product Class, Studia Universitatis Babeş-Bolyai. Negotia, Vol. LV, No. 3, 2010
Ovidiu I. Moisescu, Andrej Bertoncelj, A Comparative Study of the Relationship between Brand Loyalty and Market Share among Durable and Non-Durable Products, Management & Marketing (Craiova), Vol. VIII, No. 1, 2010
Ovidiu I. Moisescu, Andrej Bertoncelj, Studiu privind relatia dintre dimensiunile componente ale imaginii marcii, Revista de studii si cercetari economice „Virgil Madgearu”, Volum III, Nr.1, 2010
Mihai F. Băcilă, Ovidiu I. Moisescu, Alexandra M. Ţîrca, A Study Regarding the Influence of Business Size on the Availability of Business Organizations to Develop Alliances with Higher Education Institutions, Transformations in Business & Economics, Vol. 8, No. 3, Supplement A, 2009
Ovidiu I. Moisescu, The Impact of Brand–Consumer Personality Congruence on Brand Loyalty, International Journal of Business Research, Vol. 9, No. 4, 2009 Ovidiu I. Moisescu, The Influence of Market Type and Demographics on Brand Loyalty: A Study Among Urban Romanian Consumers, Analele Universităţii din Oradea. Ştiinţe Economice, Tom XVIII, Vol. 4, 2009 Ovidiu I. Moisescu, The Importance of Brand Awareness in Consumers’ Buying Decision and Perceived Risk Assessment, Management & Marketing (Craiova), Vol. VII, No. 1, 2009 Ovidiu I. Moisescu, The Relation Between Unaided Brand Awareness and Brand Commercial Performance: A Study Among Urban Romanian Consumers, Studia Universitatis Babeş-Bolyai. Negotia, Vol. LIV, No. 1, 2009 Mihai F. Băcilă, Marius D. Pop, Ovidiu I. Moisescu, Alexandra M. Ţîrca , Consideraţii privind planificarea strategică de marketing în domeniul educaţional, Revista de studii şi cercetări economice „Virgil Madgearu”, Volum inaugural, 2008 Marius D. Pop, Mihai F. Băcilă, Ovidiu I. Moisescu, Alexandra M. Ţîrca, Comunicarea integrată de marketing - definire, trăsături, obiective, etape de dezvoltare, Revista de studii şi cercetări economice „Virgil Madgearu”, Volum inaugural, 2008 Alexandra M. Ţîrca, Marius D. Pop, Mihai F. Băcilă, Ovidiu I. Moisescu , Aspecte privind particularităţile marketingului în industria farmaceutică, Revista de studii şi cercetări economice „Virgil Madgearu”, Vol. I, No. 1, 2008 Ovidiu I. Moisescu , Marius D. Pop, Mihai F. Băcilă, Alexandra M. Ţîrca, Notorietatea si asocierile mărcii - componente fundamentale ale capitalului mărcii, Revista de studii şi cercetări economice „Virgil Madgearu”, Vol. I, No. 2, 2008 Marius D. Pop, Mihai F. Băcilă, Ovidiu I. Moisescu, Alexandra M. Ţîrca, The Impact of Educational Experience on Students' Satisfaction in the Romanian Higher Education System, International Journal of Business Research, Vol. 8, No. 3, 2008 Oana A. Gica, Ovidiu I. Moisescu, Performance Measurement - The Balance Scorecard Perspective, Revista Tinerilor Economişti, Vol. V, No. 8, 2007 Ovidiu I. Moisescu, Oana A. Gica, A Comparative Analysis Regarding Brand Name Strategies, Revista Tinerilor Economişti, Vol. V, Ediţie specială, 2007 Ovidiu I. Moisescu, Oana A. Gică, An Analysis Regarding Descriptive Dimensions of Brand Equity, Management & Marketing (Craiova), Vol. V, No. 1, 2007 Oana A. Gică, Ovidiu I. Moisescu, How to Build a Successful Balanced Scorecard, Management & Marketing (Craiova), Vol. V, No. 1, 2007 Ovidiu I. Moisescu, Marca - definiţie şi semnificaţii, Revista Tinerilor Economişti, Vol. IV, No. 6, 2006 Ovidiu I. Moisescu, An Analysis of the Brand Loyalty Based Consumer Typology, Revista Tinerilor Economişti, Vol. IV, No. 7, 2006 Ovidiu I. Moisescu, An Analysis of the Corporate Rebranding Techniques, Studia Universitatis Babeş-Bolyai. Oeconomica, Ediţie Supliment, 2006 Constantin Negruţ, Ovidiu I. Moisescu, Alegerea elementelor mărcii – demers fundamental al elaborării strategiei de marcă, Analele Universităţii „Eftimie Murgu”. Fascicola II, Vol. XIII, Nr. 1, 2006 Ovidiu I. Moisescu, Composite Methods for Brand Valuation, Studia Universitatis Babeş-Bolyai. Oeconomica, Vol. L, No. 1, 2005 Ovidiu I. Moisescu, Metode behavioriste de evaluare a mărcii, Studia Universitatis Babeş-Bolyai. Oeconomica, Vol. XLIXI, No. 1, 2004 Ovidiu I. Moisescu, Metode financiare de evaluare a mărcii, Studia Universitatis Babeş-Bolyai. Oeconomica, Vol. XLVIII, No. 2, 2003 |
Lucrări publicate în
volume ale unor conferinţe
Ovidiu I. Moisescu, An Empirical and Exploratory Investigation of Romania’s Country Brand Image, The Proceedings of the International Conference „Marketing – from information to decision. 4th Edition”, Risoprint, Cluj-Napoca, 2011
Patricia Bertea, Ovidiu I. Moisescu, Investigating the Role of Brand Awareness in Reducing the Perceived Risk Associated to Online Buying of Tourism Services, The Proceedings of the International Conference „Marketing – from information to decision. 3rd Edition”, Risoprint, Cluj-Napoca, 2010
Daniel Cazan, Ovidiu I. Moisescu, A Qualitative Model for Brand Evaluation with a Pilot-Implementation in the Case of Ursus, The Proceedings of the International Conference „Marketing – from information to decision. 3rd Edition”, Risoprint, Cluj-Napoca, 2010
Ovidiu I. Moisescu, Country Branding Through Export Branding: An Evaluation of Romania’s Country of Origin Image Among E.U. Consumers, The Proceedings of the 5th International Conference on Business Excellence, Infomarket Publishing, Braşov, 2010
Ovidiu I. Moisescu, Country Branding: Conceptualization and Review, The Proceedings of the International Conference „Marketing – from information to decision. 2nd Edition”, Risoprint, Cluj-Napoca, 2009
Marius D. Pop, Ovidiu I. Moisescu, Mihai F. Băcilă, Alexandra M. Ţîrca, Managing the Change of Marketing Information Systems in Higher Education Institutions, The Proceedings of the International Conference "Marketing – from information to decision. 1st Edition”, Alma Mater, Cluj-Napoca, 2008 Alexandra M. Ţîrca, Marius D. Pop, Mihai F. Băcilă, Ovidiu I. Moisescu, Customer Centric Marketing and Customer Relationship Management: A Strategic Framework of Analysis For Tourism Industry, The Proceedings of the 3rd International Conference on Business Excellence, Infomarket Publishing, Braşov, 2008
Ovidiu I. Moisescu, A Conceptual Analysis of Brand Evaluation, The Proceedings of the International Conference "Competitiveness and European Integration", Alma Mater, Cluj-Napoca, 2007 Ovidiu I. Moisescu, Aspects Regarding Rebranding Strategies - A Conceptual and Practical Approach, The Proceedings of the International Conference "Economy and Transformation Management", Universitatea de Vest, Timişoara, 2006 Ovidiu I. Moisescu, Mihai F. Băcilă, Aspects Regarding Branding in the Non-profit Sector, The Proceedings of the International Conference „The 5th Congress of the Public and Non Lucrative Marketing International Association”, Risoprint, Cluj-Napoca, 2006 Mihai F. Băcilă, Ovidiu I. Moisescu, Considerations Regarding Marketing in Institutions of Higher Education, The Proceedings of the International Conference "The 5th Congress of the Public and Non Lucrative Marketing International Association", Risoprint, Cluj-Napoca, 2006 Ovidiu I. Moisescu, A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity, The Proceedings of the International Conference "Competitiveness and Stability in the Knowledge-Based Economy", Universitaria, Craiova, 2006 Ovidiu I. Moisescu, Some Aspects Regarding Brand Extension, The Proceedings of the International Conference "The Impact of European Integration on the National Economy", Risoprint, Cluj-Napoca, 2005 Ovidiu I. Moisescu, The Concept of Brand Equity - A Comparative Approach, The Proceedings of the International Conference „The Impact of European Integration on the National Economy”, Risoprint, Cluj-Napoca, 2005 Ovidiu I. Moisescu, Loialitatea faţă de marcă - fundament al valorii mărcii, The Proceedings of the International Conference "Marketing - Contemporary Significance and Perspectives", Risoprint, Cluj-Napoca, 2004 Ovidiu I. Moisescu, Strategii de brandare a ierarhiei mixului de produse, The Proceedings of the International Conference "Specialization, Development & Integration", Alma Mater, Cluj-Napoca, 2003 |
Cărţi publicate
Marius D. Pop, Mihai F. Băcilă, Ovidiu I. Moisescu, Alexandra M. Ţîrca, Marketing educaţional - sistemul informaţional de marketing, Alma Mater, Cluj-Napoca, 2008 Marcel C. Pop (coord.), Cristina Ciumaş, Daniela Beju, Nicoleta D. Paina, Voicu C. Nistor, Liviu-Marius Harosa, Victor Oprean, Ovidiu I. Moisescu, Carmen-Gabriella E. Nuţiu, Romana Cramarenco, Maria V. Mortan, Manualul agentului imobiliar. Ediţia a II-a, revizuită şi îmbunătăţită, Risoprint, Cluj-Napoca, 2007 Marcel C. Pop (coord.), Cristina Ciumaş, Daniela Beju, Nicoleta D. Paina, Voicu C. Nistor, Liviu-Marius Harosa, Victor Oprean, Ovidiu I. Moisescu, Carmen-Gabriella E. Nuţiu, Romana Cramarenco, Manualul agentului imobiliar, Risoprint, Cluj-Napoca, 2006 Álmos Vorzsák, Marcel C. Pop (coord.), Nicoleta Paina-Racolţa, Voicu C. Nistor, Alexandru Chiş, Alexandru Nedelea, Smaranda Cosma, Mihai Băcilă, Raluca Comiati, Radu Cocean, Ovidiu I. Moisescu, Monika Anetta Juhász, Ioana Abrudan, Cristian Dabija, Radu Ilieş, Marius Bene, Marketingul serviciilor. Ramuri şi domenii prestatoare, Alma Mater, Cluj-Napoca, 2006 Marius D. Pop, Marcel C. Pop, Adrian G. Pocol, Mihai F. Bacila, Ovidiu I. Moisescu, Marketing - studii de caz, Alma Mater, Cluj-Napoca, 2004 Álmos Vorzsák (coord.), Nicoleta D. Paina, Marius D. Pop, Marcel C. Pop, Voicu C. Nistor, Alexandru Nedelea, Radu Ilieş, Smaranda Cosma, Raluca Comiati, Szegö Iosif, Radu Cocean, Mihai Băcilă, Cristina Szabo, Ovidiu I. Moisescu, Juhász Monika Anetta, Marketingul serviciilor. Ediţia a II-a, Presa Universitară Clujeană, Cluj-Napoca, 2004 Marius D. Pop, Adrian G. Pocol, Mihai F. Băcilă, Ovidiu I. Moisescu, Cercetări de marketing: teste, aplicaţii, studii de caz, Alma Mater, Cluj-Napoca, 2004 |