 It lets you track a website acurately and compare metric on how your users gets and behave on the site. On a site where the development and the promotion involved resource it's critical to track the success of the website. Google Analytics let's it users segment their data in many different ways, but the main sections goes accordingly. - Dashboard - A quick overview
- Visitors - Stats on the visitors themselves (language, country, visit length, browser, etc)
- Content - Detailled metrics on all of the site pages and its navigation (which pages works best, where visitors lefts, etc)
- Traffic Sources - Where the visitors come from (analysis of search engine, keywords, referring sites, and ads campaigns)
- Goals - You can set here final key action for your users, and compare the conversions rates and the funnels performances here.
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