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The client web site

Domain Registration info

Throughout this example, we are using the intenet presence of B&Q.

Who owns the web site/s 

http://whois.domaintools.com

This site has a lot of information about the sites you look at.


You can see what other sites come out of the same domain.









You can see other sites with similar URL's










Pages in a site and links in

Being able to see all the pages in a web site and all the pages in other sites that link to the client is really important.


This is a really good service https://siteexplorer.search.yahoo.com


You can also download 1000 URL's as a CSV  file (spreadsheet) which is useful.

A lot of these URL's will come from blogs, Twitter, Bi.ly, Facebook and other social media sources. This is a potential outreach list.

Alexa data of visitors, demographics etc

For information about site users, reach, reviews  and helpful graphs Alexa.com is very useful.


The use of Alexa is pretty common in this kind of analysis and even rovides a view of the location of site users and some demographic data. 

http://www.alexa.com







Compete information about numbers of users - Only accurate for US data

An alternative view from from a very American perspective is provided by Compete.com. 




This is mostly US data and so have limited global application.












Demographics about the users of a site - very reliable 

For demographics of the site users there are reliable alternatives.

This on is very good and is provided by MSN labs at http://adlab.msn.com/Demographics-Prediction/DPUI.aspx 



This allows you to view an audience profile for the web site and for a search term as well. If a web site demographic is at variance with the search demographic, there is a miss match between the different audiences.

In this instance they are very similar.






More demographics about site users from MSN



We can go much further than demographics with heavyweight analysis of the intention of site visitors.

This is very powerful for analysis of client web sites (and competitors as well).





Six ways of identifying website users

Here are number of ways to find out more about site users.


Site analytics

This is a very useful site for site analytics.


http://www.woorank.com/


Word counts


There are two forms of word count for web pages. The simple count of words (less stop words like and, the etc) which shows which words are most frequently used and then there is the semantic analysis which shows the words that are most common and which both affect SEO and describe what the site represents.

Word counts are like this one from http://tagcrowd.com/ (and the other similar one is Wordle).
Semantic analysis of pages and web sites are different. We use the Reputation Wall.

Reputation Wall

This is a development we have taken a very long way. It searches for pages about a search topic, opens up the web pages, normalises the texts, parses the texts of all the pages for semantic concepts (latent semantic indexing - we have our own software to do this) and then looks for the most powerful concepts month by month going back a year.


You can create your own 'Reputation Wall' here http://reputationwall.appspot.com