Nathan M Fong


Assistant Professor of Marketing

Fox School of Business

Temple University


Ph.D. MIT Sloan School of Management

B.S. Stanford University


Curriculum Vitae


Work in Progress

Private Label vs. National Brand Price Sensitivity:

Evaluating Non-experimental Identification Strategies with Experimental Data

with Eric Anderson and Duncan Simester


Targeting and Customer Search


Published Research

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

with Eric Anderson, Duncan Simester, and Catherine Tucker

Journal of Marketing Research, 47 (2), April 2010 [ungated version]