Many business owners believe that television advertising works, but either cannot afford it or refuse to pay outrageous rates charged by local television stations.  Instead of shuffling your business in with competitors during a newscast commercial break, try capturing up to 90 seconds of airtime during the actual newscast.  That is when most viewers are paying attention, and not likely to change the channel, or get up from the couch to do something else.   Keep in mind, no "magic pill" or "potion" exists for creating news coverage, but a few secrets revealed in this website can bring your business one step closer.