Would it help to know where foreign real estate buyers are from and what language they speak? How would you respond if a foreign investor asked how your market compares to others? Smart marketing and business plans are based on reliable research and benchmarks. NAR research compiles the data you need to interact intelligently with foreign real estate clients and customs, from the multimillion-dollar investor to the immigrant first-time home buyer. The resources listed below offer more than a thousand pages of downloadable research reports.

 

Profile of International Home Buying Activity in the United States (2008)

You don’t have to pack a suitcase or buy a plane ticket to experience international real estate. NAR’s comprehensive research on purchases of primary and vacation homes by international clients shows that one-third of REALTORS^® experience international real estate business in their home markets. Use this research study to benchmark your own market strategy.

 

Foreign Investment in U.S. Real Estate (2007)

Whether planning your own business strategy or laying the groundwork for a trade mission, this research report offers valuable insight into the extent of foreign investment in commercial and residential U.S. real estate. The report describes where the majority of foreign investors originate from, what they purchase, and why they invest. Compare the investment potential of your local market national trends and help investors make the right decisions.

 

State-by-State International Business Activity Reports

These downloadable reports profile international business activity by state. Data includes population demographics, year of arrival, household languages, homeownership rates, immigration and naturalization trends by country, foreign visitors and workers, exports by product type, and exports by trading-partner country.

 

Foreign-Born Residents by State

Refer to this state-by-state listing of foreign-born residents for a breakdown of those arriving in the last ten years.

 

Foreign-Born Population in the United States

This spreadsheet depicts the foreign-born population trends in each county from 1996 to 2003. Find out who's coming and going.

 

Foreign Languages Spoken in the United States

After English, which languages are most popular in each state and each county? This spreadsheet report covers the twenty most-frequently spoken foreign languages and provides the percentage of state population speaking each one.

 

Foreign-Speaking Residents in the United States by State and County

This spreadsheet report breaks down the percentage of the population speaking a language other than English. It is broken down by those speaking only English and those speaking a foreign language, instead of or in addition to English.

 

Profile of International Home Buying Activity in Florida (2007)

NAR partnered with the Florida Association of REALTORS^® on this report which looks at home purchases in Florida by international clients. Florida’s coastlines and year-round climate make it a major target for home buyers from Europe and other international clients.

 

Americans Buying Homes Abroad (2007)

For many, owning a home abroad is as much as part of the American dream as owning a home in the United States. This ground-breaking benchmark study examines real estate purchase activity of U.S. citizens in other countries. Use this study to learn where Americans are buying property and connect with referral partners in other countries.

Road Map to Information about the Foreign Born (2006)

Putting research information together in order to market to international clients can be challenging and sometimes the data can be confusing. To help you serve as a resource for data, trends, and other information on international real estate clients, NAR Research offers this guide to data and analysis.

 

Globalization and Real Estate Presentation (2007)

Dr. Lawrence Yun, NAR's Chief Economist, authored this authoritative PowerPoint presentation you can use. It provides an overview of world economic and real estate markets with a focus on foreign investment in U.S. real estate.

 

Country Profiles

Profiles on more than fifty countries provide succinct information on real estate business, market conditions, political environment, land rights and usage, foreign ownership regulations, and cultural norms. It’s what you need to know just when you need to know it. For the practitioner doing business in another country this information is invaluable. For local market business, understanding a foreign client’s business and cultural background leads to a successful transaction.

 

Global Real Estate Project

The University of Denver's Burns School of Real Estate and Construction Management maintains the Global Real Estate Project. The Web site offers information on the real estate business practices of eighty countries with side-by-side comparisons of country real property characteristics and trends plus cultural characteristics and business etiquette.