After an initial discussion, we jointly decide if your business will be suitable for web advertising, most are.
What follows is a detailed discussion of how, why and when your customers buy or engage with you currently (or in the case of a new product launch how you expect them to) as well at what makes your offering special and attractive to new customers. We then design a series of campaigns that specifically take advantage of the way that people research on the web, remember, the aim is to drive people to your web site and from there convert them into active customer or opportunities.
From this, adverts are launched on the Google search engines so that when a prospective customer use the World's largest and most popular search engine they will be presented with a compelling reason to visit your site. If you would like to see an example of the appearance of a typical ad, see our frequently asked questions page here. A key factor in the campaign management is geography. We can fine tune the adverts to only show in very specific areas, right down to postcodes if required. The case study on Hillside Dog Listener is a great example of this, the service offered is only available in a small geographical area, therefore the campaign will only show if you are in that area and type into Google a question or word that is relevant to the offering. With a return on investment of just days and result far exceeding expectations, Hillside are confident enough to recommend More New Business at every opportunity. Read the case study here. Hillside Dog Listener On-going tweaking, management, reporting, development and creation of new campaigns is all covered in the success based management fee. Therefore if it does not produce results, it costs nothing. Included in the service is management and reporting from Google Analytics, see full details here The campaigns can be treated like a tap, require more new business this week or month? Then turn up the tap, need less for a while because the order book and pipeline are strong, then turn it down or turn it off all together if your business is seasonal or fluctuates. More new business does not tie you into minimum spend levels, we believe that success is mutual, not exclusive, if you are pleased with the results and want more new business, why would you stop? |
