Assistant Professor of Marketing Simon Graduate School of Business Contact Information Mitchell J. LovettSimon School of Business University of Rochester Rochester, NY 14627 Phone: (585) 276-4020 Fax: (585) 273-1140 email: mitch.lovett@simon.rochester.edu Vita My research applies and develops quantitative methods including structural econometrics and Bayesian methods to study marketing problems. My primary interests are in advertising, branding, consumer learning, and targeting, with a particular interest in models at the intersection of politics and marketing. Papers Published/Forthcoming/Conditionally Accepted Lovett, M. J. and R. Shachar (2011), "The Seeds of Negativity: Knowledge and Money," Marketing Science, 30(3), 430-446. (Web Appendix) Lovett, M. and J. MacDonald (2005), "How Does Financial Performance Affect Marketing? Studying the Marketing-Finance Relationship From a Dynamic Perspective," The Journal of the Academy of Marketing Science, 33(4), 476-485. Papers Under Review/Working Papers/Current Research Projects "Optimal Targeting of Television Advertisements," (with Michael Peress). "Choosing to Be Entertained: A Dynamic Consumer Decision and Learning Model with Social and Engagement Utility from Entertainment Products" (with William Boulding and Richard Staelin) "The Dynamics of Negativity in Political Advertising" (with Paul Ellickson and Ron Shachar) "Social Media Sentiment and Political Marketing" (with Paulo Albuquerque) "Demand for Negativity" (with James Reeder) "Estimating models of non-parametric heterogeneity with complex likelihoods" (with Sanjog Misra and Sridhar Narayanan) Teaching Marketing Research - Simon MBA/MS in Marketing Advertising and Sales Promotion - Simon MBA/MS in Marketing Consumer Behavior - Simon MBA/MS in Marketing Marketing Management - Duke Undergraduate Intro to Marketing - Boise State University Undergraduate course |