Google AdSense is the Google program where you can host pay-per-click ads on your Web site. When someone clicks an ad, you earn money. Simple as that.

Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.

 

 

. Glossary for Above Diagram
CPM	Cost Per Thousand (Mil)		ISP	Internet Search Provider
CTR	Click Thru Rate		KW	Key Word
DB	Data Base		MFA	Made For Adsense
EPC	Earnings Per Click		PPA	Pay Per Action (now defunct)
GSA	Google Search Algo		PPC	Pay Per Click
IP	Internet Protocol (address)		SERP	Search Engine Results Page

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Prerequisites for Making Money with AdSense

To make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads. Website promotion techniques, especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Then, you need to lay out your web pages so the ads blend in with your Web site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.