There are many ways in which the media portrays gender in stereotypical ways. Media can include television, magazines, radio, internet, movies and even video games. The majority of people today come in contact with one or more sources of media each and every day. The topic of how gender is portrayed by the media has been a large issue, due to the fact that many people are so influenced by the images they see and the things they hear through media. Laura Kramer states that “In the last decade, sociologists of gender and women’s studies scholars, more generally, have turned increasing attention to the body, as a site for making claims of identity, for negotiating one’s social position, and for embracing, enforcing, or resisting the gender system.” Women more than men are the target of many advertisements in media and in return women are pressured to maintain an "ideal" image that is shown in media.
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