RESUME Oscar A. Baldo  1. Summary of Professional Skills and/or Expertise Field of Experience - Media, Management, Marketing & Operations Credentials/Training - thru more than 30 yrs. Of Television, Radio and Print Media experience Computer Literate
2. Summary of Work Experience Broadcasting Executive with expertise in Business Planning & Development, Marketing & Sales, Programming, News & Public Affairs
2005 – June 30, 2006 Times Broadcasting Network Corp. CEO 1601 Asian Mansion 11, de la Rosa cor. Nieva sts. Makati City Type of Business: Radio Network
2003-2004 Treo Sales & Management Corporation General Manager 29th fl. Tektite East Tower Exchange Road, Ortigas Center Pasig City, Philippines Type of Business: Below-the-line advertising & events management
2001 – 2002 ABMC Marketing Director 2nd fl. APMC Bldg. Amorsolo cor. Gamboa Sts. Makati City, Philippines Type of Business: Exclusive marketing agency of ABC TV Ch. 5 · Responsible for the overall marketing operations of the company · Developed and supervised the implementation of the station’s Marketing Plan
1997 – 2000 – (in concurrent capacity) Private Business Consultancy Type of Business : Business Planning, Media Consultancy · Did business planning & private consultancy for businessmen friends · Involved in the business planning and setting up of a marketing services company that will initially market real estate properties (condominiums and subdivisions), Cable TV and Cable TV advertising. · Involved in the buy-out and business planning of NBC, a nationwide network of AM and FM radio stations and provided interim management Trackworks, Inc. Member of the Board of Directors 6th floor Renaissance Tower D Meralco Ave., Pasig City Philippines Type of business: Exclusive marketing arm for advertising signages of the new MRT 3 (Metro Rail Transit) · Performed as its Corporate Secretary likewise
Niche MarketingDirector, Finance & Budget Operations 1501 Jollibee Plaza Emerald Ave., Ortigas Center Pasig City, Philippines Type of business: Marketing Organization of Miss Saigon Manila
Defined Marketing Corporation Executive Vice-President 6th Floor Renaissance Tower D Meralco Ave., Pasig City, Philippines Type of business: A media marketing services company · Managed the daily operations of the business
1993 - 1996 PROGRAMMING DIRECTOR P. T. Cakrawala Andalas Televisi (Anteve) Mulia Center Building, 7th floor, Jl. HR Rasuna Said, Kav X-6, No. 8 Jakarta, Indonesia Type of Business: Television Broadcasting Member of the expatriate team that was tasked to bring the station up from the lowest ranked commercial television station to a competitive position. · Organized & Managed the Programming Department · Trained the local programming staff · Conceptualized and developed the station’s Programming Policies, Strategies, Systems, and Standard Operating Procedures relative to the department’s various activities as: Acquisitions, Scheduling, Traffic, Library, Presentation, & Research · Advisor, Merchandising & Promotions - in concurrent capacity · Advisor, Marketing & Sales - in concurrent capacity · Advisor, News & Public Affairs - in concurrent capacity · Led the station’s executive staff in the development of ISO 9000 compliant standards
1990 - 1993 EVP & Gen. Manager Jagscor Marketing Corporation Diavox Philippines, Inc. & Movie Link Philippines Makati, Metro-Manila, Philippines Type of Business : For Jagscor – Marketing, & Diavox - Automatic Voice Response Systems · Managed Jagscor which did a mail order business and funds transfer business basically for the maids in HongKong · Headed Diavox Philippines which is the partner of Diavox International based in San Francisco, USA. Meanwhile, Movie Link supplied the Systems and Programming for hotel movies to the hotel industries of the Philippines and Hongkong.
1987 - 1990 MARKETING DIRECTOR Lifestyle Asia Publishing Corporation Makati, Metro-Manila, Philippines Type of Business : Magazine Publishing · Part of the team that conceptualized and developed the first Filipino leisure magazine for the Asian region, Lifestyle Asia Magazine, and subsequently its sister publication, Taipan · Responsible for the development of the marketing strategies both for circulation and advertising sales · Developed and supervised the publications’ marketing teams in Manila, Hong Kong, Singapore and Thailand · Established good professional & business relationships with regional advertisers and advertising agencies · Conceptualized and wrote copy for advertisers without the service of advertising agencies
1984 -1987 EXECUTIVE VICE-PRESIDENT Express Exchange, Inc. Makati, Metro-Manila, Philippines Type of Business: Marketing Agency Express Exchange, Inc. was the exclusive marketing agency for advertising sales of the then national broadsheet, The Philippines Daily Express. · Managed the daily operations of the business
1982 - 1983 SALES DIRECTOR Banahaw Broadcasting Corporation (BBC Channel 2) Broadcast City, Quezon City, Metro-Manila Type of Business: Commercial Radio & Television Broadcasting
· Responsible for the development of sales packages · Made major sales presentations · Supervision of the account executives assigned to service advertisers and advertising agencies 1980 - 1982 NEWS DIRECTOR Banahaw Broadcasting Corporation (BBC Channel 2) Broadcast City, Quezon City, Metro-Manila Type of Business: Commercial Radio & Television Broadcasting · Managed and supervised the News Department
1969 - 1980 RADIO PHILIPPINES NETWORK, INC. (RPN Channel 9) Broadcast City, Quezon City, Metro-Manila Type of Business: Commercial Radio & Television Broadcasting Served in various capacities as: Radio/TV News Reporter, Executive Assistant to the General Manager, Broadcast Practices Director, & Programs Controller.
3. Languages Mother Tongue - Tagalog - Fluent both orally & written English - Fluent both orally and written Bahasa Indonesia – Orally conversant
4. CONFERENCES & MARKETS ATTENDED: - Regular participant to the annual Asian Cable & Satellite Conference - Regular participant to the following annual programming markets: MipTV - Cannes MipCom - Cannes MipAsia - HongKong Sportel - Monte Carlo AFMA - USA AFMA Asian Region - Various Asian Cities NATPE - USA Annual Television Program Screenings - Los Angeles MIFED - Milan - Participant to the technical conference in Chiang Mai for the 1996 SEA Games
5. Personal Data Last Name : Baldo First Name : Oscar Mid-Name : Abu Address : 302-A Landmark Villa 1, Kaimito St., Valle Verde 2 Pasig City, Metro-Manila, Philippines Email : oscarbaldo@yahoo.com baldo.oscar@gmail.com Tel No. : (63-2) 633-5219 Mobile No. : (63) 918-235-1359 Nationality : Filipino Gender : Male Marital Status: Married
6. References Occupation Address Relationship Mr. Roberto Claudio Chairman Quorum International ` Personal friend I43 Pasig Boulevard Pasig City, Philippines (63-2) 671-9768
Mr. Nirwan D. Bakrie Chairman PT Cakarawala Andalas Employer Televisi (ANteve) Mulia Center, Jakarta Indonesia
Mr. Jose B. Cruz Chairman High-End Broadcast Personal Friend Technology Phils., Inc. 76 San Francisco St., Barrio Kapitolyo Pasig City, Philippines (63-2) 632-9783
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