RESUME
Oscar A. Baldo
1. Summary of Professional Skills and/or Expertise
Field of Experience - Media, Management, Marketing & Operations
Credentials/Training - thru more than 30 yrs. Of Television, Radio and Print
Media experience
Computer Literate
2. Summary of Work Experience
Broadcasting Executive with expertise in Business Planning & Development, Marketing & Sales, Programming, News & Public Affairs
2005 – June 30, 2006
Times Broadcasting Network Corp.
CEO
1601 Asian Mansion 11, de la Rosa cor. Nieva sts.
Makati City
Type of Business: Radio Network
2003-2004
Treo Sales & Management Corporation
General Manager
29th fl. Tektite East Tower
Exchange Road, Ortigas Center
Pasig City, Philippines
Type of Business: Below-the-line advertising & events management
2001 – 2002
ABMC
Marketing Director
2nd fl. APMC Bldg.
Amorsolo cor. Gamboa Sts.
Makati City, Philippines
Type of Business: Exclusive marketing agency of ABC TV Ch. 5
· Responsible for the overall marketing operations of the company
· Developed and supervised the implementation of the station’s Marketing Plan
1997 – 2000 – (in concurrent capacity)
Private Business Consultancy
Type of Business : Business Planning, Media Consultancy
· Did business planning & private consultancy for businessmen friends
· Involved in the business planning and setting up of a marketing services company that will initially market real estate properties (condominiums and subdivisions), Cable TV and Cable TV advertising.
· Involved in the buy-out and business planning of NBC, a nationwide network of AM and FM radio stations and provided interim management
Trackworks, Inc.
Member of the Board of Directors
6th floor Renaissance Tower D
Meralco Ave., Pasig City
Philippines
Type of business: Exclusive marketing arm for advertising signages of the new MRT 3 (Metro Rail Transit)
· Performed as its Corporate Secretary likewise
Niche Marketing
Director, Finance & Budget Operations
1501 Jollibee Plaza
Emerald Ave., Ortigas Center
Pasig City, Philippines
Type of business: Marketing Organization of Miss Saigon Manila
Defined Marketing Corporation
Executive Vice-President
6th Floor Renaissance Tower D
Meralco Ave., Pasig City, Philippines
Type of business: A media marketing services company
· Managed the daily operations of the business
1993 - 1996
PROGRAMMING DIRECTOR
P. T. Cakrawala Andalas Televisi (Anteve)
Mulia Center Building, 7th floor, Jl. HR Rasuna Said, Kav X-6, No. 8 Jakarta, Indonesia
Type of Business: Television Broadcasting
Member of the expatriate team that was tasked to bring the station up from the lowest ranked commercial television station to a competitive position.
· Organized & Managed the Programming Department
· Trained the local programming staff
· Conceptualized and developed the station’s Programming Policies, Strategies, Systems, and Standard Operating Procedures relative to the department’s various activities as: Acquisitions, Scheduling, Traffic, Library, Presentation, & Research
· Advisor, Merchandising & Promotions - in concurrent capacity
· Advisor, Marketing & Sales - in concurrent capacity
· Advisor, News & Public Affairs - in concurrent capacity
· Led the station’s executive staff in the development of ISO 9000 compliant standards
1990 - 1993
EVP & Gen. Manager
Jagscor Marketing Corporation
Diavox Philippines, Inc.
& Movie Link Philippines
Makati, Metro-Manila, Philippines
Type of Business : For Jagscor – Marketing, & Diavox - Automatic Voice Response Systems
· Managed Jagscor which did a mail order business and funds transfer business basically for the maids in HongKong
· Headed Diavox Philippines which is the partner of Diavox International based in San Francisco, USA. Meanwhile, Movie Link supplied the Systems and Programming for hotel movies to the hotel industries of the Philippines and Hongkong.
1987 - 1990
MARKETING DIRECTOR
Lifestyle Asia Publishing Corporation
Makati, Metro-Manila, Philippines
Type of Business : Magazine Publishing
· Part of the team that conceptualized and developed the first Filipino leisure magazine for the Asian region, Lifestyle Asia Magazine, and subsequently its sister publication, Taipan
· Responsible for the development of the marketing strategies both for circulation and advertising sales
· Developed and supervised the publications’ marketing teams in Manila, Hong Kong, Singapore and Thailand
· Established good professional & business relationships with regional advertisers and advertising agencies
· Conceptualized and wrote copy for advertisers without the service of advertising agencies
1984 -1987
EXECUTIVE VICE-PRESIDENT
Express Exchange, Inc.
Makati, Metro-Manila, Philippines
Type of Business: Marketing Agency
Express Exchange, Inc. was the exclusive marketing agency for advertising sales of the then national broadsheet, The Philippines Daily Express.
· Managed the daily operations of the business
1982 - 1983
SALES DIRECTOR
Banahaw Broadcasting Corporation (BBC Channel 2)
Broadcast City, Quezon City, Metro-Manila
Type of Business: Commercial Radio & Television Broadcasting
· Responsible for the development of sales packages
· Made major sales presentations
· Supervision of the account executives assigned to service advertisers and advertising agencies
1980 - 1982
NEWS DIRECTOR
Banahaw Broadcasting Corporation (BBC Channel 2)
Broadcast City, Quezon City, Metro-Manila
Type of Business: Commercial Radio & Television Broadcasting
· Managed and supervised the News Department
1969 - 1980
RADIO PHILIPPINES NETWORK, INC. (RPN Channel 9)
Broadcast City, Quezon City, Metro-Manila
Type of Business: Commercial Radio & Television Broadcasting
Served in various capacities as: Radio/TV News Reporter, Executive Assistant to the General Manager, Broadcast Practices Director, & Programs Controller.
3. Languages
Mother Tongue - Tagalog - Fluent both orally & written
English - Fluent both orally and written
Bahasa Indonesia – Orally conversant
4. CONFERENCES & MARKETS ATTENDED:
- Regular participant to the annual Asian Cable & Satellite Conference
- Regular participant to the following annual programming markets:
MipTV - Cannes
MipCom - Cannes
MipAsia - HongKong
Sportel - Monte Carlo
AFMA - USA
AFMA Asian Region - Various Asian Cities
NATPE - USA
Annual Television Program Screenings - Los Angeles
MIFED - Milan
- Participant to the technical conference in Chiang Mai for the 1996 SEA Games
5. Personal Data
Last Name : Baldo
First Name : Oscar
Mid-Name : Abu
Address : 302-A Landmark Villa 1, Kaimito St., Valle Verde 2
Pasig City, Metro-Manila, Philippines
Email : oscarbaldo@yahoo.com baldo.oscar@gmail.com
Tel No. : (63-2) 633-5219
Mobile No. : (63) 918-235-1359
Nationality : Filipino
Gender : Male
Marital Status: Married
6. References Occupation Address Relationship
Mr. Roberto Claudio Chairman Quorum International ` Personal friend
I43 Pasig Boulevard
Pasig City, Philippines
(63-2) 671-9768
Mr. Nirwan D. Bakrie Chairman PT Cakarawala Andalas Employer
Televisi (ANteve)
Mulia Center, Jakarta
Indonesia
Mr. Jose B. Cruz Chairman High-End Broadcast Personal Friend
Technology Phils., Inc.
76 San Francisco St.,
Barrio Kapitolyo
Pasig City, Philippines
(63-2) 632-9783