Social business on September 26 inquiry is the group of young sports shoes in consumption can not be a vital force, the data show that students buy brand-name sporting goods, accounting for 52% of high school, junior high school students accounted for 44%, while university students and primary school students Only less than 4%. This shows that the 13 to-18-year-old middle school sports shoes is the most dynamic consumer markets group. I visited a Beijing middle schools, secondary school students on the consumption of sports shoes in-depth understanding of the situation.

In Beijing, most of the middle school students are usually the all-school uniforms, shoes at the foot of the shows they have become their own personality and quality of channels. They will sport shoes made a big fuss, 500 yuan more than the number of shoes for adults is also very expensive, but these are very ordinary middle school students, several hundred dollars in sports shoes can be found everywhere on campus --- This seems to be that they belong to the generation of collective identity.

Sports shoes children's footwear consumption is the main ● ● ●

"Children usually wear most of what type of shoes," the survey 90% of the parents of secondary school students to answer all of sports shoes. The boys, many parents said their children throughout the year only wears sports shoes.

Survey found that two-year junior high school boy's parents reported that their children to buy shoes made ground, a year to buy 3 pairs of normal, 4, 5 or even double it is not surprising.

The reason is simple, the older boy when the height of the high-speed development period, also resulting increase in the foot, once the shoes of a little inappropriate, it must be replaced immediately. For parents, this is also not hesitate to spend, "If the shoes to wear uncomfortable, do not be easy, a child is a long body, the most important thing is do not affect the development of height and length, buy several pairs of shoes to buy several pairs of bar . "One of my mother so that her son's first day in a year has bought 4 pairs of sports shoes. Many parents and the mother of the same point of view, in their view, the child's growth and development, spending money to buy several pairs of sports shoes has become negligible.

The high school students tend to height slow growth, stability, but their shoes preferences and demand has not diminished. 1 year to buy 2 pairs of the most common situation, the large amount of exercise on motor function and high students a year are at least 3 pairs of shoes rotation in order to guarantee comfortable.

Half of the students are keen consumer brands ● ● ●

The city middle school students a strong sense of consumer brands, more than half of the survey of students in the first consumer product brands to consider, on behalf of the brands that they taste the same time show is a means of self-personality. Site survey found that 70 percent of middle school students have to buy brand-name sneakers, which also purchased more than half of the pair. Some students said: school uniforms not look good, but with Adi was much better.

Brand sports shoes, well-known foreign brand is more popular, Nike, Adidas sports shoes in the world is not only a brand, the second in their domestic popularity is also one of the best. In addition, Reebok, Puma, Converse has also been a lot of students and certainly love. In the domestic brands, on the Li Ning, Anta and 361 ° acceptance is higher.

Movement in both function and fashion ● ● ●

To play basketball and help cushion, football full-leather spiked shoes to take part in professional sports to test running shoes, with students saying is this: there is the feeling. They subconsciously believe that professional sports shoes contribute to their potential to play a sport if they do not wear, not comfortable to play, no feeling.

Not only for sports when they need strong functional sports shoes, many secondary school students that even the normally wear, basketball shoes, tennis shoes, and so is the most comfortable. Even if no movement, they are also willing to wear.

In addition to motor function, sports shoes also have the functions of fashion. Popular foreign brand, and meticulous fashion relevant categories. For example, Nike, Adidas sports series in addition, there are great tide of color and sense of fashion series, and has a value of the commemoration of the retro series, which captured the psychology of young people. Many girls have little interest in sports, but like series fashionable sports brand shoes, and like many boys, sports shoes become loyal consumers.

Concerned about the quality of care prices ● ● ●

Investigation revealed that the new pair of Adidas or Nike Air shoes have more than 1,000 yuan, but to buy the shoes of such students are not uncommon. They generally recognized features of the product quality and brand value, as long as they meet the consumption psychology, your point is also acceptable.

Secondary school students to wear the shoes, priced at 600 yuan or so mostly. The girl's shoes 500-700 million more to a sense of fashion-oriented shoes and some 400 yuan or so; the male side of your shoes in general, Qi Babai yuan. 600 yuan for middle school students that the most reasonable price, easy to accept. More than 600 yuan, as long as they like, we usually buy.

Several adults and a child around the turn, which is primary and secondary school students, many of the family status quo. Even if the parents would rather not even do not understand why the children to buy shoes so expensive, but it still will foot the bill. Can not be ignored Youth groups that exist in the herd mentality and competition. Consumer groups, young people and a large unique, they have no income, they have a solid "backing"; their immature consumer psychology, but there is a collective recognition of the value of the standard. The age of young people vulnerable to the impact the surrounding environment, the students wear, they would not be in this area "lose face." As a result, the cause of their elders in comparison with the support of the blind.

Related to the investigation: Why do parents to support consumer brand sports shoes?

Almost every day wear sports shoes, sports shoes for middle school students as a result of greater demand, making middle school parents generally more concerned about the function of sports shoes, comfortable, non-slip, breathable, wear the minimum requirements, and many of them parents of sports shoes Quite understand the scientific and technological content. As a result, to improve performance and enhance motor function, to avoid injury to become a major factor in the decision to buy.

Help raise the professional performance

There are sports in junior high school exam, high school sports examinations, examination pressure, not only in the students, the parents in mind. "When long-distance test should choose soft, light jogging shoes expertise, bouncing also very important, long jump test of time can also wear" a writer for the parents to explain the different face of the movement needs to choose to wear different shoes. Physical examination of the student union is facing concerns of the professional sports shoes, surveyed parents in 2 / 3 said that the children had been referred to professional sports and examination functions of sports shoes, parents will naturally follow the children to understand. As long as we can to improve performance, even if only a tiny increase in attention and parents are willing to invest.

Science and technology effectively to avoid injury

The normal exercise of their children, parents and sports shoes for more detailed requirements. Through the election, together with their children shoes, buy shoes, shoes, many parents also learned that science and technology knowledge, they will be aware of the science and technology directly related to children's safety campaign.

One mother said: "My son loved playing basketball, I do not know that ah, that as long as it is on the line of sports shoes. Later, when a pair of shoes with the children to listen to people say basketball shoes to high-upper, to protect the ankle, can reduce air-cushion David to protect the joint. "The mother added that there are many indicators that she could not remember, but she know sport shoes that technology is very important to protect children and prevent sports injuries.

For parents concerned about the reasons for the different sports shoes, but one thing is the same: they recognized the importance of sports shoes feature technology and science and technology and hoped that these technologies can enhance innovation, to bring their children and to improve health