Now, no matter where or in the large-scale shopping centers in large and small cosmetics store, even in many Taobao Shop, can be seen as some of the Lancome, Estee Lauder, Dior and so on the world's top cosmetics. Really a bit "old Wang Yan Tang-Chou Hsieh ago, flying into the homes of ordinary people" feel, which is now a luxury many women in hot pursuit of the object, but a walk on the streets is not difficult to find, a commodity the same, than in the goods The three, but prices vary widely, and in some shops to sell only the price of brand-name cosmetics shopping malls around 60%. Why the same price difference would be so great that it?

 

Cheap cosmetics truths behind

I visited 6 cosmetics stores, shopping centers, several hundred dollars or so in the price of cosmetics, such stores only sell in the sixties and seventies yuan, when asked about the purchase channels, almost all businesses have told the author: shopping, "someone" The reason why is because the cheap from the sales counter, where employees use a discounted price of the purchase. But there really are so many shopping centers can easily staff up a special counter to the PSPs of goods it? If this is true, then the mall counter sales of goods and to whom? With these questions I found to do the specialized cosmetics business XIA Xue (not his real name), XIA Xue in the vicinity of colleges and universities opened a small store of cosmetics, and Taobao in the registration of a Shop, specialized wholesale brand-name cosmetics, it has been introduced XIA Xue Only rely on the Shop, on a net profit of 10,000 yuan a month down there is no problem, and sometimes it was to catch up with the wholesale, two or three days can be a net profit of 10,000 yuan.

When I asked about the purchase channels, XIA Xue and do not want to answer, in the author's repeated requests, or XIA Xue introduced her purchase channels. She said staff from the shopping malls where the purchase is that some, but a limited number of commodities have also hit the discount is limited, and there is a lot merchandise is about to expire. Shop in her part of the channels is purchase the product in the market through the use of the work of the relatives of employees into a discount. However, most of them in the wholesale market to buy cosmetics, because of Good and bad people mix products wholesale market, there is no lack of a lot of "underground factories" to create "high imitation goods." As the customers mind is to buy wholesale goods, so they generally said to the customer from the coastal port of smuggling "contraband goods" because there is no tariff, the relatively low price. XIA Xue but to the author, said that even if the real goods are imported "goods" is not necessarily "intact", the perfume of a class of cosmetics, some of them have been diluted, and the mask for a class of cosmetics Even more vulnerable to "tricks" in general is really goods and a "high imitation goods" doped up for sale. In view of this, most of it is very difficult to distinguish the consumer.

XIA Xue said that "luck" a good consumer, you can buy "back off" from abroad brought about by the real goods, the so-called "back off" is often an opportunity to leave the country, allowing the number of , To buy foreign goods cheaper relative to domestic sales, will certainly make the difference.

I will buy some of the products and cosmetics samples please identify XIA Xue, after she identified that are "fake." She said, at present, many businesses that cater to consumers seeking brand-name want to save money not only psychological, so the sale of a number of "fake", some of the higher consumer vigilance, the price disparity between the big heart of cosmetics Keep a wary eye, then on to buy cosmetic samples, the samples they did not know "false" more likely, because most of the samples are not sophisticated packaging, product descriptions, manufacturers marked incomplete information, it is "false low technical content" "Fakes" relatively more.

Qiao eye debate, "Li Kui" and "Li Gui"

In the face of the array of cosmetics, how to distinguish "Li Kui" or "Li Gui"? I tell people in the industry, as consumers, should be put first mentality for too cheap cosmetics must be more careful. Make sure not to yield to the temptation of cheap and cheated.

According to the quality and technology supervision departments, all imported cosmetics must obtain import and export of cosmetics label audit certificates before the sale. In the cosmetics market after China's commodity inspection departments should check, add the CCIB mark. There must be a standardized Chinese label, the label print a high degree of not less than 1.8 mm. Label should clearly identify the origin of products, distributors, production date, shelf life, cosmetics ingredients, and so on the application of the crowd, and should be accompanied by a Chinese statement.经检验检疫qualified to allow passage of the sale and use of cosmetics, perfumes and toilet water, including, with lip cosmetics, cosmetic eye with that (toe) A cosmetics, powder, skin care cosmetics and other beauty, each package are Affixed with a diameter of 10 mm of "CIQ signs." Logo design for the round, positive word for "China Inspection and Quarantine," and the initials "CIQ", added 9 on the back of a digital serial number. At the same time, imports of cosmetics distributors should also be issued by the Ministry of Health to obtain health permits. It is worth noting that, generally speaking, only regular brand-name cosmetics counter in the shopping malls and supermarkets, large-scale fixed on sale, not through the wholesale market for cosmetics and so on into the private cosmetics store