The Knot, Inc., New York, New York

Senior Online Marketing Manager, October 2007 – Present

·         Serve as evangelist for SEO compliance across all Knot, Inc. properties

·         Align SEO program goals

·         Advise producers and marketing leads on search strategy for current and future projects

·         Integrate SEO and traffic driving strategies into the social media landscape

·         Own standards and guidelines for writing optimal page titles, meta descriptions & keywords, headings, anchor text, and ALT text

·         Work with Production, Marketing and Technology to define rules for dynamically generated metatags

·         Develop and deliver reports that measure the qualitative and quantitative performance of all Knot, Inc. properties

·         Train editorial staff and content producers in writing keyword-rich, search-engine friendly copy and headlines

·         Work with technical project managers to secure effort estimates, establish project timelines, and schedule resources for all SEO initiatives

 

Prime Visibility, LLC, Bethpage, New York

Online Marketing Manager| Manager, Account Managers, June 2006 – June 2007

·         Managed the marketing department with 8 direct reports

·         Managed all marketing efforts for Prime Visibility including but not limited to media buying, ad design, media planning, and overall marketing strategy

·         Account manager for top clients providing search engine optimization,  search engine marketing and eCommerce recommendations and execution

·         Composed and deployed online public relations and email marketing plans for both clients and Prime Visibility

·         Worked with and managed our Public Relations Agency to gain exposure for both Prime Visibility and Andrew Hazen, CEO

·         Put together extensive media buys for clients; print, online, CPM, CPA, CPL

·         Managed all eCommerce websites with the eCommerce Specialist

·         Compiled extensive competitive analysis reports for clients and Prime Visibility

·         Preformed extensive site analysis using Omniture Site Catalyst and Google Analytics; Delivered site statistics including but not limited to visits, pageviews, referring domains, time spent on site, popular pages, entry pages, exit pages, fall-out reports, keyword performance

·         Managed and organized all trade show ventures; internal attendance, booth set up, show marketing, promotion, trade show meetings

·         Work directly with the Pay-Per-Click department to manage Google, MSN and Yahoo! Pay-Per-Click campaigns

 

 

CMP Media LLC, United Business Media, Manhasset, New York

Online Marketing Specialist; Ad Operations Manager,  March 2004 – June 2006

·         Worked on all TechWeb branded websites – InformationWeek, Network Computing, Intelligent Enterprise

·         Manage all house ad postings and rotations; Coordinated with varies marketing groups as well as the ad trafficker

·         Create all online sales collateral; Sell sheets, brochures, media kits

·         Worked with SEO and SEM departments

·         Work directly with Online Advertising Services and Webmasters to launch new products

·         Launched and created all online banners and ad copy with graphic artists

·         Work on marketing programs for new products and launches

·         Assist with email marketing programs

·         Sole brand marketer for Intelligent Enterprise Magazine, ITS and Training division

·         Negotiate barters and coordinate sales meetings/ dinners / activities

·         Managed event websites and assisted with event email marketing

·         Posted ad creative using Dart For Enterprise [DFE]

·         Prepared detailed advertising campaign analysis

·         Beta tested both website launches and new advertising space

·         Prepare weekly reports for the sales team

·         Managed weekly text and HTML newsletters

·         Maintained and created specs and troubleshot creative problems

·         Worked on campaign optimization

 

 

EDUCATION            

 

Long Island University/ C.W. Post Campus, Brookville, New York

Bachelor of Fine Arts in Public Relations, December 2004

GPA 3.96, Dean’s List, National Dean's List, Summa Cum Laude

 

 

 

COMPUTER SKILLS           

 

Proficient in WordPerfect, Microsoft Word, Excel, PowerPoint, Lotus Notes, Outlook, DARTMAIL, Omniture, Dart for

Enterprise (DFE), Dart for Publishers (DFP), Edit Plus, WordTracker, Keyword Discovery, Google Adwords, Google Analytics, Coremetrics, Web Position Gold, SpyFu, Yahoo! Search Marketing, Direct Track, Email Labs, Constant Contact, All Social Media Platforms, Content Management Systems (CMS) and Internet navigation; Working knowledge of MAC; Basic knowledge of HTML code, Dreamweaver, Photoshop, Adobe Illustrator

 

 

PROFESSIONAL AFFILIATIONS  

 

Public Relations Society of America (P.R.S.A.)

Alpha Phi Sorority 2001- 2004: Secretary '01-'02; Pan-Hellenic Secretary '01-'02

(212) New York’s Interactive Advertising Club December 2004 – Present

The Femme Network – Networking Organizations for Woman

Direct Marketing Association of Long Island (DMALI)

SEMPO – Search Engine Marketing Professionals Organization