COURSE STRUCTURE
Course Description
Students will create interactive portfolios of their work for delivery via Web and DVD along with a print media identity campaign.
Course Outcomes
Apply copyright standards as they relate to digital media distribution systems. Understand self-employed business practices, including pricing, contracts, estimates, invoices, draws, rights management, business name registration, DBAs, LLCs, taxes and copyrights. Develop targeted strategies for job, internship and client reviews. Create an interactive self-promotional portfolio using for delivery via the Web. Create a 30 second to 2 minute promotional reel of animated, interactive and print media and author it on DVD. Create a self-promotional identity kit, that including business cards, letterhead, resume. Recognize the use of social networking and Web 2.0 template based applications for extending an on-line presence. Acquire a domain name and upload their site to a live server.
Attendance
More than 3 unexcused absences will negatively effect your grade. Each absence beyond 3 will continue to negatively effect your grade. Arriving to class late will also lower your grade.
Grading Criteria
You will be graded at 2 intervals, mid-term and final. The midterm is a progress assessment. The final grade is the only one that goes on your transcripts
You will be expected to have the listed deliverables completed on the dates that are posted on the calendar.
Quality of project presentations and class review participation.
Quality of project execution relative to project objectives as outlined in the course deliverables.
Professionalism: Pushing your work. Taking responsibility for your work. Commitment to and patience in communication with other students and me. Giving and Taking Critique. Being respectful.
Attendance: For every 3 absences your final course grade will be lowered by 1/2 (such as.. a 'B' becomes a 'B-'). Excused absences include illness, family issues that are beyond your control, natural disasters and alien invasions.
Unless noted otherwise, all projects are due at the beginning of class on the dates listed in the calendar.
Materials
Laptop computer and external hard drive for back ups. Losing data is not an excuse for missing deadlines. Files that are backed up are files that are never lost.
Web Hosting. 2 years costs approximately $85, 1 year $45, 3 Months $30. Template sites are about $10/month. Software Required: Photoshop, Illustrator, Flash, Dreamweaver, Quicktime Pro, CyberDuck, E-mail, Web Browser Software Optional: Lightwave, Aftereffects, Etc.
School Policies, Resources & Dates
This syllabus may be revised, at any time, at the discretion of the instructor.
School-wide policies, resources and dates are available on this site's home page:
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PROJECTS OVERVIEW
Professionalism (ongoing)
showing up. Finishing what you started. Taking Responsibility. Communicating. Understanding that everyone you come into contact with at school and socially is a potential reference either formally or informally. You are entering a referral based profession. Potential employers will 'Google' you and look at your social networking sites. They will call you... and hear your voice-mail message.
Professional Practices participate in discussions regarding job searching, contracting, networking, interviewing, and negotiating. Ref: Professional Practices Website
Portfolio Review (instructor review)
keep? Toss? Rework? New?
Rework Existing Projects review with instructor, your portfolio, as it stands at the beginning of the semester. Choose three projects to advance to a professional level and execute the reworks over the course of the semester.
Linkedin register, join the DM group and post on this professional networking site.
Portfolio Plan (class review)
market research website definition
portfolio review
siteMap
benchmarking your website wireframe layout for website
Website Design Review (class review)
present to your classmates... to get feedback for
advancing the design.
Print Collateral Design (class review)
business cards
cover letter
resume
portfolio book (optional)
Demo Reel design (class review)
in most cases this will be on the home
page of your website
Order Hosting (instructor review)
I recommend Omnis.com, but you can use who you want. It is important to order your domain name and hosting from the same place
Working Website Design (class review)
with minimal Portfolio
Finalize Portfolio, Test Site & Upload To Server ( workshop)
insert your full portfolio into your website and get it on-line
Linked-in networking (class review) post and comment at least 4 times in the Digital Media Linkedin Group.
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