Experience

 

AirLogix, Inc., Dallas, TX

12/04 - present

Director of Marketing Communications

 

·   Developed and managed innovative branding initiative which resulted in pronounced differentiation in a crowded and rapidly growing disease management  marketplace

·   Developed and managed award-winning (e-healthcare awards) corporate website

·   Drafted highly successful ad campaigns for AHIP Smartbrief®, generating more website hits and sales leads than ever before

·   Led team which developed innovative provider and member education materials for health plan customers, including quarterly newsletters

·   Developed key financial communications and press releases

·   Co-drafted annual Corporate Strategic Business Plans

·   Developed Conference/Trade Show Strategic Plan which generated numerous sales leads

·   Developed abstracts and presentations for conference and trade show submissions

·   Managed key strategic relationships with NLHEP, DMAA, Staywell®, etc.

·   Led online member education web portal initiative

 

Healthways, Inc. –America’s Fastest Growing Company, 2003 and 2004 (Fortune Small Business) Nashville, TN                              

3/02 – 9/04

Director of Marketing

 

·  Created innovative member and physician communication tools, including disease management websites for health plan customers

·   Developed essential communication pieces for large health plan implementation teams

·   Led the communications team on major corporate acquisition valued at $65,000,000

·   Supported sales team in development of effective and efficient customer marketing materials

·   Developed key financial communications and press releases

·   Wrote award-winning (Disease Management Association of America) nomination documents

·   Wrote and edited internal and external communication documents, including speeches, award nominations, press releases and articles

·   Coordinated and developed programs for annual employee Fiscal Kick-off meetings

·   Created monthly executive reports and year-over-year comparisons to quantify company press coverage and public appearances  

·   Developed innovative disease management product materials to better serve members

·   Coordinated Call Center Grand Opening events throughout the country, involving leaders in the local and state government and business communities

 

The Heart Group at St. Thomas Heart Institute, Nashville, TN        

7/99 -1/02

 Director of Marketing

 

·   Successfully developed and implemented an aggressive business development plan by calling on and utilizing input from regional primary care physicians, which increased referrals by 10%

·   Created and managed all advertising, public relations campaigns and special events

·   Successfully conducted marketing and outreach activities for a large referring physician base

·   Implemented innovative patient and physician educational programs

·   Led various in-house operational and compliance committees

·   Supervised successful annual fundraising effort for American Heart Association program, raising over $20,000 in a two-month period

·   Marketed cardiac-related services, along with other specialties and institutes to regional primary care physicians

·   Developed successful outreach clinic model for Western Kentucky

·   Created health education programs for underserved communities in Tennessee and Kentucky  

·   Successfully recruited cardiologists into affiliated practices

·   Created successful grant proposals for funding of cardiac programs and services

 

Primark, Grand Island, NE                                                              

 7/98 - 6/99
Account Executive                                                                                                                                  

 

·   Aggressively marketed and sold various group health, dental, wellness and 401k plans to employers throughout Central Nebraska, exceeding projected sales quotas

·   Developed all marketing materials for employee benefits programs

·   Delivered numerous effective sales presentations for brokers and employers clients

 

Pioneer Health Plan, Grand Island, NE                                          

10/97- 7/98
Marketing Representative

 

·   Aggressively marketed and sold a newly developed managed care plan to employers throughout Central Nebraska, exceeding projected sales quotas

·   Designed and distributed marketing packages for employers and broker clients

·   Developed and maintained vital broker/client relationships

·   Delivered numerous sales presentations to broker and employer clients

 

Alegent Health System, Omaha, NE                                               

10/94 - 8/96
Physician Recruiter   

 

·   Greatly exceeded recruitment goal by recruiting over 100 physicians and providers in a two-year period, increasing health system revenue by over $30,000,000

·   Designed effective marketing packages for physician candidates

·   Developed and implemented innovative physician retention plan

 

Korea Exchange Bank, Chicago, IL                                                 

5/94 - 10/94
Human Resource Manager                                                                                                 

 

·   Assisted in interviewing and hiring qualified candidates for employment

·   Managed all insurance, personnel and immigration matters for all employees

·   Completed monthly payroll and financial reports

·   Acted as liaison between internal bank executives and outside businesses

 

Firstier Bank of Omaha, Omaha, NE                                              

 3/88 - 8/93
Balance Specialist III           

 

·   Reconciled customer and correspondent bank transactions

·   Reconciled nightly totals for entire bank system

·   Prepared for and met all Federal Reserve deadlines

 

Education

 

·   University of Nebraska, Omaha, NE  - BA, International Studies                        1994    

·   Graduate of Rapport International Leadership Training                                      2007