Marketing Specialist: Intel (Oct. 2005-Oct. 2006)
Background: Lacche worked in Global Reseller Channel Operations splitting the first six months on the Top Accounts team, the second with Broad Accounts. The heart of the team was engaging Intel Channel Partners to meet and exceed sales target that he set. This involved multiple project interfaces including analytical and campaign Customer Relationship Management (CRM), where the secured web tools created two-way exchanges to track quarterly sales while continuously auditing the partners’ wants, needs and Intel product investing patterns. The Intel projects Lacche ran were focused on Agile (iterative) project methodologies within the CRM context of strengthening our channel ecosystem; Lacche was on the Intel/Microsoft Special Projects Team.
- Project Manager: Intel Americas, broad channel mobile technology.
- Managed successful start-to-finish web and print collateral localization project: delivered at scope, deadline and under budget.
- Key wins: the broad channel partners were enabled by the latest, localized marketing materials and in-store support to leverage the wave of growing regional consumer interest.
- Project Manager: Intel China, broad channel mobile technology.
- Managed successful start-to-finish web and print collateral localization project: delivered at scope, deadline and under budget.
- Key wins: the Mobile on Desktop (MODT) team had a complete marketing package (ready for regional/country localization) at the key Intel global release summit.
- Project Manager: 2006 Reseller Channel Operations Sales Targets: both for Intel top accounts and broad channel.
- A resource situation developed prompting the team’s global leader to assign Lacche the sales target project for the upcoming year. Lacche successfully accomplished the project, which was used as the global benchmark.
- Project Manager: 2006 top accounts, new-release proto-type laptop award and tracking projects.
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