8:00 am

9:30 am

Welcome and Introductions

9:45 am

First Morning Plenary

On Demand Politics: Lessons from the Business Web

Sponsored by

11:15 am

Second Morning Plenary

So You Want to Build a Web Team: What You Need to Know Before You Begin

Sponsored by

Keynote: Elliot Schrage - VP of Global Communications & Public Affairs, Google

Introduction by Jonah Seiger
Managing Parter, Connections Media LLC

Sponsored by

2:15 pm

Breakout Session 1

Tutorial - From TV Screen to Inbox: Creating an Integrated Political Marketing Approach

The Future of Online Polling: What Role Will Interactive Research Play?

Ding Dong, Direct Mail is Dead: New Tactics and Creativity in the Era of Cyber Campaigning

Tutorial - Raise Volunteers Like a Rockstar: How Mobile Technology Will Change Your Volunteer Program

Are Online Games the New Town Hall? Avatar-Based Marketing and the Rise of the Gamer Class in Politics

Breakout Session 3

FRIDAY, MARCH 16th

8:30 am - 9:15 am

9:30 am

Third Morning Plenary

You Don't Need Ink to be Heard!

Sponsored by

11:00 am

Fourth Morning Plenary

Got Data?

& RELEASE OF NEW IPDI PUBLICATION, "CONSTITUENT RELATIONSHIP MANAGEMENT:

THE NEW LITTLE BLACK BOOK OF POLITICS. A GUIDE TO CRM IN POLITICS."

Sponsored by

1:45 pm

Tutorial - What Powers a Blog?

4:00pm