DESCRIPTION OF SERVICES

 

     Based on our experience, a sound business relationship begins with establishing strong lines of communication where both parties clearly understand their respective roles, including our learning all about you, your product, your goals and your understanding of what public relations entails.  The services we provide include:

 

(1)  Organization or company analysis pertaining to your specific marketing

      and promotional needs:

a.      Analyze your product or services;

b.     Analyze your existing system(s);

c.      Cost analysis of both.

(2)  Marketing and media plan submission:

a.      Outline short and long-term goals;

b.     Prepare time line;

c.      Budgetary considerations.

(3)  Collateral materials development:

a.      Corporate and individual biographies & photographs;

b.     Brochures, pamphlets, fliers, posters, etc.;

c.      Position papers, statements of purpose;

d.     Written copy, scripts for audio and video tapes for

      public service announcements.

(4)  Cyberspace network development consultation:

a.      Home Pages

b.     Cyberspace Interactive Programs

c.      MIS Systems

(5)  Implement media and marketing plan to include (when and where the

       occasion merits) the following:

a.      Prepare news releases, media advisories & news kits;

b.     Develop time lines for individual projects;

c.      Submit respective budgets for individual projects;

d.     Implement individual projects;

e.      Submit analysis of completed projects.

(6)  Utilizing print and electronic media:

                  a.      Develop opportunities for appearances on radio/TV talk shows;

b.     Develop all aspects for conducting news conferences;

c.   Submit human interest stories for print, audio and visual medium;

d.   Coordinate all media-related activities pertaining to significant

      representatives at seminars, conferences, speaking tours, etc.

(7)  Other services include all media-related tasks pertaining to company or

      organization-sponsored activities including political and corporate

      relations development:

a.      Develop marketing concepts for political arena;

b.     Develop marketing concepts for corporate arena;

c.      Implement marketing concepts.

(8)  Corporate and foundation fundraising/development:

a.      Analyze organization or company’s financial/program needs;

b.     Develop/write proposal outline, budget, etc.;

c.      Submit proposal according to required guidelines;

d.     Implement systematic follow-up to ascertain funding.

(9)  Special events/fundraisers:

a.      Develop overall implementation strategy;

b.     Coordinate implementation systems (establish VIP/supporter lists;

      print and send invitations; catering and other logistics);

c.      Implement media-related, video tasks pertaining to event.

(10) Speech writing:

a.      Research subject matter;

b.     Develop subject theme;

c.      Prepare original draft.

(11) Master of Ceremonies:

a.      Banquets;

b.     Seminars;

c.      Other special events.

(12) Radio & television talk show program development:

a.      Analyze program mission;

b.     Identify market segment;

c.      Create program concept;

d.     Identify host & on-air talent;

e.      Provide continuous counsel for on-air talent;

f.      Create intro/segue/exit music.