MISC PICS - Joe Ortiz Associates

MISC PICS

The Joe Ortiz Story
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The following photos will unveil Joe's media, community and political career, which led to the formation of his public relations company. While Joe always had great ability as a communicator throughout his youth, he never realized that his commitment to helping the poor and homeless would make him a pioneer in the broadcasting and public relations arena.His many years in both fields resulted in the formation of a public relations consultancy. Joe Ortiz & Associates soon was recognized not only as an advocate for minorities, but was hired to provide PR for many large companies, civic and social service groups and celebrities, including Arnold Schwarzenegger, Milton Berle, Rita Moreno, Boy George, Ricardo Montalban, Pia Zadora, Freddie Fender, Edward James Olmos, George Lopez, Tom Flores, Jim Plunkett, Manny Mota, Oscar de la Hoya and many others.

12/19/2006
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SenorOrtiz1
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Drama student turns to media and public relations instead
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Joe studied Drama, Speech, Music and Literature while attending Coachella Valley High School. His career goals included acting and singing. He was the lead singer with a rock group throughout high school before entering the Air Force. The leader of the band was his CV schoolmate, Alan O'Day, who went on to record a hit tune in 1977, entitled "Undercover Angel" among many other # 1 hits ~ Little did Joe know at that time that his future would include a career as a radio-tv talk show host, newspaper columnist and news reporter....followed by a legendary public relations career.

5/14/2005
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Joe performs at Arabian Knights Pageant 1956-58
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Joe was part of the school choir and also sang and acted for four years in the Arabian Knights Pageant, a musical performed on an outside stage at the National Date Festival and Riverside County Fair held annually in Indio, California.

7/7/2006
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Joe Sings!
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They called him the 'Mexican Elvis Presley" because he gyrated just like him when he sang on stage. But he sounded more like Jimmy Clanton of "Just A Dream" fame. Then his voice changed to a deep baritone, which served him greatly later on in radio and television.

4/19/2006
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Joe attends and teaches at Riverside schools.
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After serving in the Air Force as a military policeman, Joe works for several years in the credit industry in San Bernardino, Anaheim and Riverside. One of the first jobs he held in the civil rights arena was for the Mexican American Opportunity Foundation. He attended Riverside City College and the University of California at Riverside while employed at MAOF. He then worked as Human Relations Instructor at Riverside City College. After a student riot ensues at Riverside Unified School District's Ramona High School, on April 1, 1968, precipitated by the "walkouts" in Los Angeles schools a week earlier, Joe is hired for six months as a Human Relations Specialist to bring about peace to the campus. He develops various inner-communications programs for the school, which creates greater cultural awareness between racial groups and school administrators. He writes an extensive report for the school district regarding the cause of the riots. That report is now housed at UCLA's Chicano Studies and Reseacrh Center.

5/14/2005
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Joe assigned to Avalon-Florence HRD 1970
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As a new Job Agent for the California State Human Resources Development Department, Joe is the only Hispanic assigned to an office in a predominately African American area located on 47th & Broadway in downtown Los Angeles. Joe quickly establishes strong relations with all segments of his new community, and becomes involved with numerous advocacy and education groups and organizations, to develop resources for his clients. He eventually develops a multi-purpose center in Huntington Park, and also becomes the editor of the department's newsletter, "El Chicano Nuevo."

7/22/2006
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Joe chairs Whittier College's Center of Mexican Affairs
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Joe is recruited by Martin Ortiz (no relation) to head the advisory council for Whittier Colleges' Center of Mexcian American Affairs for two years. Martin Ortiz, a 1948 graduate of Whittier College, has directed the college's Center of Mexican American Affairs since 1971. More than 30 percent of Whittier's student body is Latino--one of the highest percentages among the 72-member Association of Independent California Colleges and Universities--and Ortiz has helped thousands of Whittier students find scholarships, internships and jobs after graduation. Both Joe and Martin Ortiz take pride in their life-long friendship, and often joked about both of them marching at the Chicano Moratorium, a protest demonstration that took the life of famed journalist Rubern Salazar when the demonstration erupted into a riot on August 29, 1971. Photo shows Martin Ortiz with President Nixon, who also attended Whittier College.

10/31/2006
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Civil Rights Activist
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Joe arrived in Los Angeles from Riverside and was hired as one of the first Job Agents for the State of California in November 1969. This new career field with the State Department of Employment was created to bring in a new breed of case worker to handle "tough" clients in the inner-city barrios and ghettos of California. Joe was ranked 4th out of the first 1000 Job Agents hired throughout the state. He chose to work in the predominately African American community of South Central Los Angeles. Recognizing the Latino community was small in South Central at that time, Joe wanted to insure all poor citizens were being served. He always stressed strong intercultural networks and was very active in many civil rights meetings and conferences to discuss how best to serve the economically disadvantaged citizens in that region. Joe and fellow Job Agent Chuck Wilcotts chair meeting to promote unity among African Americans and Latinos.

8/11/2007
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Joe takes photo of riot on August 29, 1971's Chicano Moratorium
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Joe participated in the Chicano Moratorium anti-Viet Nam War protest march in East Los Angeles on August 29, 1971, which erupted into a riot. He was close to the riots' flashpoint on the corner of Whittier Blvd and Alma Street. He witnessed the police struggling to contain a youth coming out of a liquor store, which created negative response from other youth in the area. The incident was the spark that ignited the riots. Ruben Salazar, one of the few Latino journalists working for a major newspaper in the US (LA Times) was felled by a tear gas missile that was fired into a bar during the riot by an LA County Sheriff's deputy . The park where the riots began is now called Salazar Park.

7/9/2006
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SenorOrtiz1
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Joe begins broadcasting career at KABC Talk Radio
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Joe was working as a Job Agent for the State of California when he was asked by friend and salsa DJ, Lionel "Chico" Sesma (who also worked for the State Department of Employment), if he wanted to be on radio. Thinking he was being invited as a guest, he was told by Chico to go see the station manager, who liked like Joe's voice and his insights to the minority communities. A week later to his surprise, he was asked to take over the Sunday morning show from 9 AM to 2 PM that was hosted on a trial basis by Sesma for about two weeks. He said yes and soon became the sole voice in the country for Latinos on an English-language, commercial radio station.

4/23/2005
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Chico Sesma Presents....Hollywood Palladium
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East L.A. radio pioneer Lionel Chico Sesma was the first to expose mambo and chachachá in Los Angeles with an innovative new bilingual broadcasting twist.Sesma honed a large and loyal listening audience on KOWL - Santa Monica that led him to a career as a concert promoter at the world-famous Hollywood Palladium. The events featured legendary Latino musicians like Tito Puente, Celia Cruz and hundreds of other bands and individual Latino performers. Joe was Chico's special guest at many of the events.

8/3/2006
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Joe's broadcasting career soars!
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Having the distinction of being the first Mexican American in US history to conduct a talk show on an English language, commercial radio station, Joe is featured in a two page article about his pioneering efforts in the broadcast arena. Joe not only became the most recognizable voice for minority issues in Southern California, the controversial talk show host became a positive role model and paved the way for many other minority news reporters and commentators. After a year at KABC Talk Radio, he was asked to host a show at KLOS-FM. KCBS Television soon offered him a job to host another talk show, and he accepted. In the mid 70's he was the only broadcaster hosting both a radio and television show, while working at a full time job as Press Deputy to Los Angeles City Councilman John Ferraro.

4/23/2005
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Joe meets Tom Bradley
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Joe first meets Tom Bradley when they both conducted talk shows on KABC Talk Radio. A Los Angeles City Councilman at that time, Bradley was soon elected to the position of Mayor of Los Angeles. Throughout their respective careers, Joe and Tom Bradley developed a strong friendship and worked with each other on numerous city and community affairs for over 25 years. Joe was honored by Bradley and the City of Los Angeles as one of the 50 most effective community servants in the history of Los Angeles.

4/23/2005
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SenorOrtiz1
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Joe begins public information career
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Joe's communicating abilities were responsible for him being hired as a public information specialist by the Greater Los Angeles Community Action Agency, the largest federally-funded anti-poverty agency in the Southwest. Due to his high visibility in radio and television, he was recruited by the public information office to disseminate pertinent information about the anti-poverty efforts in Los Angeles County. He worked under the guidance of the director of the department, Gwen Moore, who later was elected as a State of California Assemblywoman. Joe's sensitivity (especially relating to Latino affairs) was instrumental in articulating the fears, hopes and aspirations of minorities to mainstream media.

4/23/2005
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Media Begats Political Networks
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Receiving recognition for his broadcasting work, Joe is sought out by many politicians and celebrities to work as Master of Ceremonies at numerous events. After interviewing Richard Alatorre (former State Assemblyman and later a member of the Los Angeles City Council) on his radio and TV programs, Joe and Alatorre soon become close friends. Due to mutual admiration of their civil rights commitments, Joe volunteers pro bono publicity for Alatorre's campaign for the California State Assembly. Alatorre soon recommends Joe to fomer Los Angeles City Councilman John Ferraro, who hires Joe as his press deputy. During his four year tenure with Ferraro, Joe continues to host talk shows on KLOS-FM radio and KCBS TV. Joe poses with Alatorre (left) and actor Roger Carmel (far right) at a special fund raising event.

4/24/2005
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Joe's show IMPACT @ KLOS-FM
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While Joe's show on KABC Talk radio delved into general topics, his show on KLOS-FM was geared more toward minority issues. He interviewed local folks as well as luminaries such as Iron Eyes Cody, comedian Scoey Mitchell, and anti-poverty leaders. However, he also showcased minority entertainers such as El Chicano, War, Mandrill, Malo and was the first DJ to ever air the music of Latino rock legends, TIERRA and Mark Guerrero. The show was produced and directed by his friend Luis Torres, an accomplished Latino journalist, teacher and still reporting news for CBS (KNX) Radio.

7/8/2006
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SenorOrtiz1
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Tierra's Rudy Salas interviewed by Joe on KLOS-FM (circa 1971)
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Rudy Salas, co-founder of TIERRA, is being interviewed by Joe on KLOS-FM in 1971. Rudy is responsible for all the musical arrangements, as well as bookings and promotions. One of his band members can be seen in the background. What appears to be an illusion is merely the reflection on the glass window separating Joe's guests.

8/10/2006
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SenorOrtiz1
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Tierra's Steve Salas Shares Vision
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Steve Salas, one of the founders of the Latino rock group TIERRA, is interviewed by Joe at KLOS-FM Radio in 1971. Joe was the first radio personality to play TIERRA's music on the airwaves. About 15 years later, Joe is hired by Tierra to handle local PR for the group.

8/10/2006
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SenorOrtiz1
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TIERRA Career Soars!
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Tierra's career soon soared after being interviewed by Joe; the band has been named "Best R&B Vocal Group" by four leading magazines including Billboard. They started their career with a blend of rock, pop, jazz, R&B and salsa. The result was a Latin R&B rhythm which produced what are now classics like "Together", "Gonna Find Her", "Memories" and "Zoot Suit Boogie". The band's quarter century commitment shows a dedication that can only be understood by listening to their smooth and soulful sounds. Tierra was the first Latino band to have four songs on the national chart and two simultaneously in the Top 100. They have performed in such prestigious venues such as Carnegie Hall, The American Music Awards, American Bandstand, and The Dorothy Chandler Pavilion.

8/10/2006
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SenorOrtiz1
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Joe @KLOS-FM 1972
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While still at KlOS-FM, Joe is contacted by KNXT Television (CBS Channel 2) to host a weekly TV show. If he takes the job, it will mean Joe will be doing both a radio and TV talk show, as well as working as a Public Information Specialist for the Greater Los Angeles Community Action Agency, the largest anti-poverty organization west of Chicago..

7/20/2006
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Joe interviews Cesar Chavez
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Joe interviews Cesar Chavez, the founder of the United Farm Workers union in 1972. Chavez shares with Joe the reasons why the then California Proposition 22 (an initiative to outlaw boycotting and limit secret ballot elections to full-time non-seasonal farm workers) should be defeated. The proposition failed due to statewide demonstrations but little media support. That special taped interview is now housed at UCLA's Chicano Studies Research Center Library.

8/15/2006
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El Teatro Campesino: Luis and Danny Valdez and Augustine Lira
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Renown film maker Luis Valdez (Zoot Suit, La Bamba) co-founded El Teatro Campesino in 1965 with Augustine Lira and Luis' brother Danny Valdez. Joe interviews Danny on his program and was the first DJ to ever play a song he wrote, "California Sun." Danny distinguishes himself in the movie "Zoot Suit" (for which he wrote the score) and also starred in "The China Syndrome" with Jayne Fonda, Jack Lemmon and Michael Douglas. Danny also sang with Linda Ronstadt in her hit album, Canciones de mi Padre.

8/15/2006
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SenorOrtiz1
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Teatro De La Tierra and ALMA
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Joe befriends and does public relations for Augustin Lira, one of the co-founders with Luis Valdez of El Teatro Campesino. Lira left the performing company in 1969 and began his own theater group, Teatro de La Tierra. He performed at various venues in the Los Angeles area as well as several southland prisons for several years in the early 70's. In 1979 He and Patricia Wells Solorzano formed the group ALMA and still perform and teach theatre arts and music throughout the country.

10/13/2006
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SenorOrtiz1
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Joe Interviews Comedian Scoey Mitchell
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Joe's shows didn't just focus on Latino issues. He interviewed many blacks, Asians and native Americans as well. He interviewed black comedian/actor/producer Scoey Mitchell on his IMPACT show on KLOS-FM. Mitchell has appeared in numerous TV shows, appeared often on Match Game and had a big role in Richard Pryor's "Jo Jo Dancer, Your Life Is Calling." One of Mitchells big projects (which he revealed on Joe's show) was his trying to secure the rights to the old "Amos & Andy" TV shows. While many blacks viewed those shows as rascist, Mitchell believed the shows would become rare and classical programs that will one day be viewed on Black Network Television.

11/1/2006
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Joe works as LA City Councilman John Ferraro's press deputy for
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Joe is recruited by Los Angeles City Councilman John Ferraro to work as his administrative assistant in 1972, working on community affairs and publicity. Joe works for the councilman while conducting both a radio and a television talks on KLOS-FM and KNXT (CBS) Television.

7/7/2006
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Joe Presented With Angel Award
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Joe is honored by the industry and receives the coveted "Angel Award" at a ceremony held at the famed Coconut Grove Room in the Ambassador Hotel in Hollywood. Joe is presented the award for "Best TV Host" by fashion designer and critic, Mr Blackwell. Blackwell was a host at KABC Radio at the same time Joe was hosting his talk show on the same station two years earlier.

4/23/2005
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Joe & Assembly Speaker Walter Karabian
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7/7/2006
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Joe with KFI Radio's Lohman & Barkley
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As a press deputy for Councilman Ferraro, Joe is entrusted with the responsibility to recommend individuals who help build the morale of LA citizens. Joe recommends Al Lohman and Roger Barkley, two popular radio disk jockeys on KFI Radio who helped alleviate the public's frustration during the gasoline shortage crisis with their comedy antics. He is seen here presenting the two radio personalities with a Los Angeles City city resolution. Joe and the two broadcasters become great friends. Joe worked closely with Roger Barkley as members of the board of directors of the Boy Scouts of America, Los Angeles Area Council. Both DJ's are now deceased.

4/23/2005
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Joe establish life long friendship with legendary radio comics A
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Lohman & Barkley take a keen interest in Joe's broadcasting career. Both DJ's watched Joe's show BIENVENIDOS on CBS TV. Lohman (on the air while interviewing Joe) commented, "You have a great broadcasting career ahead of you; you've got great talent." Joe also works closely with Roger Barkley as members of the board of directors for the Boy Scouts of America, Greater Los Angeles Chapter.

7/7/2006
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SenorOrtiz1
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Mariachi Los Camperos de Nati Cano
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Joe was also responsible for getting Councilman John Ferraro to present a resolution to Mariachi Los Camperos de Nati Cano in 1974. It was presented inside the Los Angeles City Council Chambers, the first time in history a mariachi group had ever performed in LA City Hall. Long recognized as one of the premier Mariachi ensembles in the country, Los Camperos was catapulted to international stardom after appearing on Linda Rhonstadt’s double platinum album, Canciones de mi Padres in 1988 and Mas Canciones in 1991. This Grammy nominated virtuoso ensemble has since performed on The Tonight Show with Johnny Carson, at Avery Fisher Hall and throughout North America. The group stars in the PBS specials, Americanos, In Performance at the White House and Mariachi: The Spirit of Mexico which was narrated by Placido Domingo. Their eight CD’s include the best selling Viva El Mariachi which was produced by Smithsonian Folkways recordings.

8/10/2006
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Joe, Tony Cordero, John Ferraro with Alex Perino
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Joe attends meeting with his boss, LA City Councilman John Ferraro, at the world famous restaurant, Perinos. Alex Perino gives nutrition advice to both Joe and Ferraro, as bartender Tony Cordero looks on. Perino's world famous restaurant hosted luminaries such as Frank Sinatra, Ron Reagan and most of Hollywood's elite. The famous restaurateur passed away a week later.

7/13/2006
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Joe, Tony Cordero @Perino's
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Joe met bartender Tony Cordero at his job at the world-famous Perino's Restaurant in Hollywood. Tony, who worked at Perino's for decades, had just competed in a contest for the "Best Bartender in The World" and won 1st place. Joe puts him on his show and Tony demonstrated how the winning concoction was made. In a book written by his mistress, actor/comedian W.C. Fields once said "Tony Cordero has been and will always be my favorite bartender, ah yes!"

7/7/2006
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Joe and John Ferraro staff, including a young Dan Arguello
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Joe takes a leadership role in Councilman Ferraro's staff, heading a special team to focus on issues affecting the predominately Hispanic (Eastside) section of the councilman's district. He mentors Dan Arguello (far left) who eventually becomes a councilman for the City of Alhambra.

7/7/2006
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SenorOrtiz1
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Joe escorts Kathleen Brown Rice as she tours ELA skills center
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Joe becomes active in politics as he escorts Kathleen Brown Rice (sister of former California Governor Jerry Brown) on a speaking tour of East LA Skills Center.

7/7/2006
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SenorOrtiz1
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Joe, Art Gastelum & Kathy Brown Rice
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One year after Joe began working for Councilman John Ferraro, he mentors a young Art Gastelum from East Los Angeles College who was hired by newly elected Mayor of Los Angeles, Tom Bradley. Gastelum works as Mayor Bradley's top assistant for 20 years. Joe and Art escort Kathleen Brown Rice on a tour of ELA Skills Center.

7/9/2006
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Joe speaks to skills center board meeting 1975
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Joe uses his communication skills to motivate board members to become more active in revamping education and activities for the center's student body. Impressed with his insights to job training and placement, they ask Joe to be a member of the board.

7/7/2006
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SenorOrtiz1
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Joe (Chair of East La Skills Center) congratulated by Principal
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After only about 3 months on the board, they vote Joe to the post of chairman. Gabriel Cortina, Principal of East Los Angeles Skills Center, congratulates Joe on being elected to Chair of the center's advisory council in 1975.

7/7/2006
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SenorOrtiz1
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Joe thanked by fellow skill center board members
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Joe is thanked for his leadership by his fellow advisory board members of the East Los Angeles Skills Center, Randy Ferguson and Francisca Flores. Ms Flores was very active in Latina affairs and founded the Commission Feminile and the Chicana Service Action Center.

7/7/2006
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SenorOrtiz1
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Joe Thanked by Frank Castine for Skills Center work
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Frank Castine, Director of the LA Unified School District's Skills Center Programs, presents Joe with a commendation for his leadership during his Presidency on the East Los Angeles Skills Center Advisory Board. Frank later hires Joe to lead a four-member team to build and create two more skills centers in the greater Los Angeles area. Due to Joe's publicity skills, Castine also appointed Joe as the Editor of The Skills Center News.

7/7/2006
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SenorOrtiz1
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Joe, Bea Lewis & Michelle Darmiento
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Joe was able to secure a myriad of public service announcements for the Los Angeles Skills Center programs by maintaining strong relationships with PSA Directors at all the local radio and TV stations. He presents PSA Directors Beatrice Lewis and Michelle Darmiento with appreciation awards.

7/14/2006
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SenorOrtiz1
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Joe Thanked by LAUSD officials for Skills Center leadership
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Joe is acknowledged for his leadership skills by LAUSD and City Officials, including ELA Skills Center Principal Gabriel Cortina; School board member Dr. Robert Doctor; Mayor Tom Bradley's Deputy Mayor, Grace Davis; incoming skill center advisory chairman, George Pla; and LAUSD Administrator Abram Friedman. Now deceased, one of LAUSD's top vocational centers has been named in Friedman's honor.

7/7/2006
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SenorOrtiz1
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Joe turns over ELA Skills Center chairman gavel to George Pla
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Joe turns over the gavel to George Pla, incoming President of the Los Angels Skills Center Advisory Board. Pla, a USC graduate, later achieves great acclaim and success in business and finance and consulting. He is now President and CEO of Cordoba Corporation, one of the nation's top engineering and construction management companies.

7/7/2006
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SenorOrtiz1
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It's a choice between politics and media
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After spending about 5 years in the political arena, Joe chooses to leave his city government position to focus solely on his broadcasting career. Although he gained much success as a talk show host, he wanted to learn more about straight news reporting. He spoke to his friend Moctesuma Esparza, who was hosting a talk show, Mundo Chicano, on KPFK-FM Radio about working at the station to gain news reporting experience. Ezparza recommended Joe and he got the job.

5/14/2005
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SenorOrtiz1
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Latino Film Maker Moctesuma Esparza Opens News Door for Joe
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Moctesuma Esparza is the most prolific Latino film maker in the country. In 1975, he hosted a talk show on KPFK-FM Radio and recommended Joe for a news reporting job. Esparza's films have garnered more than 100 awards. His company, the highly successful Esparza-Katz Productions produced the film Selena, The Disappearance of Garcia Lorca and The Rough Riders, a four hour mini-series for TNT. Other film credits include: The Cisco Kid, Gettysburg, A Bowl of Beings, Caliente y Picante, The Ambulance, The Milagro Beanfield War, The Telephone, The Ballad of Gregorio Cortez, Radioactive Dreams, Borderlands, La Raza Series, Celebracion, A Working People, The Alien Game, A Political Renaissance, The Future Is Now, Celebration of Love: The Venegas Family, Only Once In A Lifetime, Infinity Factory and Villa Alegre. Mr. Esparza's next projects include: The Cesar Chavez Story, The Dorothy Dandridge Story, A Piece of the Sky, Hopalong Cassidy and The Way Things Are.

10/28/2006
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SenorOrtiz1
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Joe & Golden Mike Award for best News Team KPFK-FM 1976
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Joe worked at KPFK-FM for about two years to learn more about straight news and investigative reporting. While he had achieved great success as a talk show host, he wanted to learn the basic fundamentals of news writing for radio. He quickly learned his trade and enhanced the stations coverage of Latino affairs. Within months he became the stations Chief News Reporter and was proud to have contributed to the stations winning the Golden Mike Award for "Best News Team" in Los Angeles. In this article, Joe is to the far left, second row.

7/9/2006
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Joe, Drs Art Walton, Chris Tintocalis, Michael Simons
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Joe is appointed to the Podiatry Examining Committee, California Board of Medical Quality Assurance, in 1974 by then Governor Jerry Brown. Joe becomes the first member from the public sector to make decisions with licensed practitioners related to state regulations and issues affecting the practice of podiatric medicine. He is re-appointed in 1978 for an additional term, and serves as its President for an additional 4 years. Left to right are fellow board members, podiatrists Dr. Arthur Walton, Dr. Chris Tintocalis and Dr. Michael Simons.

7/9/2006
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Joe thanked by Dr. Michael Simons for 8 years of leadership
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Joe was reappointed in 1978 by California Governor Jerry Brown, becoming the first Hispanic and member of the public sector to head the state's Podiatry Examining Committee. Joe was also the first Hispanic to be elected to that committee's chair. Joe served for 8 years. He is presented the Golden Gavel by fellow board member, Dr. Michael Simons.

7/9/2006
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SenorOrtiz1
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Joe thanked by Assemblyman Alatorre
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Joe is presented a California State Resolution by California Assemblymember Richard Alatorre for his distinguished service as a member of the California State's Podiatry Examining Committee, a division of the Board of Medical Quality Assurance.

7/7/2006
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SenorOrtiz1
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Joe presented resolution from Assemblyman Richard Alatorre for c
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Assemblyman Alatorre noted that Joe's leadership on the states' Podiatry Examining Committee was responsible for expanding the scope of practice for podiatrists. Joe also broke the glass-ceiling for many other Latinos to serve on various state and regulatory boards and commissions.

7/7/2006
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Joe Also Preaches 1975 to 1984
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Joe enters the ministry while still working as a news reporter. From 1975 through 1984, Joe ministers and also does free lance public relations for various community groups and agencies, including the Los Angeles School District. Throughout his involvement in media and community affairs, he also finds time to write his first book in 1983 entitled "Saved? What Do You Mean Saved? and preaches throughout the country.

4/19/2006
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Joe shares publicity insights with Irwin Zucker and BPSC members
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After Joe finished writing his first book ("Saved? What Do You Mean Saved?") he decided to join the Book Publicists of Southern California (BPSC) in 1983 to learn about the book publishing industry. After about 3 months, the President (Irwin Zucker) of the organization asked Joe if he would share his innovative techniques on how to publicize books to the organization's members. With over 50 years in Public Relations, Irwin Zucker (in the background) has promoted books and their authors from every genre and category. His first client was Norman Vincent Peale, and since then he has represented such luminaries such as Steve Allen, Zsa Zsa Gabor, Veronica Lake and many others. Zucker once stated that "Joe Ortiz is a natural born publicist."

7/15/2006
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Joe presents 1st book to Mrs Hyde
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Joe presents the first copy of his book, "Saved? What Do You Mean Saved?" to the widow of Robert Hyde, the illustrator of the book's front page. Bob Hyde passed away a few weeks before the book went on sale.

7/14/2006
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Joe and South Bay College President, David Horn and Dean of Educ
Joe and South Bay College President, David Horn and Dean of Education, James L. Moore, beam with pride at college gradauation ceremony. Joe was VP Employer Marketing.jpg
In 1984 Joe is recruited by David Horn, President of South Bay College to work as VP of Employer Relations and Student Placement. Having vast knowledge about student training and placement while at the Los Angeles Skills Center Program, Joe implements new techniques for South Bay College that enhanced student placement. He is congratulated here by Horn and Education Director James Moore, during a student graduation ceremony, for his innovative orientation and placement techniques. Joe also served as the editor of the college's newsletter, The SBC Placer.

7/7/2006
by SenorOrtiz1
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Joe & SBC Staff 1984
Joe & SBC Staff 1984.jpg
Joe's leadership at South Bay College provides the seven campus vocational school with innovative techniques for placing students on meaningful jobs after graduating from the program. As the VP of Placement and Employer Relations, he manages the placement officers from each campus. Joe's administrative staff consisted of former students who were hired by Joe to help him carry out his duties.

7/19/2006
by

SenorOrtiz1
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Joe receives a job well done handshake from David Horn
Joe receives a job well done handshake from South Bay College President David Horn..jpg
Joe was personally recruited by South Bay College President David Horn to head the college's employer relations, marketing and placement department. Horn, a graduate of Wharton School of Business, praises Joe for his innovative approach to student recruitment and placement at the college's graduation ceremonmies. David Horn is the brother of Alan F. Horn President and COO, Warner Bros. Entertainment Inc.

7/9/2006
by SenorOrtiz1
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Joe counsels politico friend
Asner.jpg
After working for a couple of years at South Bay College, Joe returned to work as a public relations consultant to various nonprofits. He also provides publicity services to close friend Steve Rodriguez, who runs for Los Angeles City Council. Joe is seen with Rodriguez and one of his supporters, actor/political activist Ed Asner.

4/23/2005
by

SenorOrtiz1
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Cardinal Mahoney & Joe
Mahoney & Joe.jpg
Joe worked closely with good friend Cardinal Roger Mahoney throughout the years. Joe and the Cardinal greet each other at a Los Angeles Dodgers event that benefits the Hollenbeck Youth Center.

5/14/2005
by

SenorOrtiz1
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Joe provides PR for Freddy Fender's apearance at Spring Celebrit
Joe provides PR for Freddy Fender's apearance at Spring Celebrity Festival.jpg
Joe provides pro bono publicity to the Hollenbeck Police and Business Council, to showcase numerous fundraising events for their youth center. One event held in San Gabriel Mission Auditorium featured Latino country singer Freddie Fender.

7/7/2006
by

SenorOrtiz1
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Joe & Linda Alvarez
Joe & Linda Alvarez.jpg
Joe provides freelance public relations services to many community-based organizations. He uses his contacts with former journalism friends, such as Linda Alvarez, to get the word out, as well as serving as Masters of Ceremonies for various fund raising events. Alvarez is currently an anchor on Channel 2, CBS Television in Los Angeles

5/17/2005
by

SenorOrtiz1
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Joe & Linda Alvarez at CCA event
Joe & Linda Alvarez at CCA event.jpg
Joe and Linda discuss the line-up of guests to be introduced at an event held for California Chicano Contractors Association. Joe produced the event and publicity and Linda was MC.

7/8/2006
by

SenorOrtiz1
35KB

Joe networks with former political activist friends!
Los Tres Amigos.jpg
Recognizing that politics is ia daunting endeavor, Joe nevertheless provide counseling to long time political activists friends Steve Rodriguez and Al Juarez, who introduces Joe to Michael O'Brien, the pastor of My Friend's House, a ministry in Los Angeles that helps former gang members and drug addicts.

4/24/2005
by

SenorOrtiz1
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Joe returns to broadcasting, Christian style!
Joe, Mike O'Brien, Al Juarez.jpg
After meeting Michael O' Brien through his friend Al Juarez, Joe attends O' Brien's church on a regular basis. Soon, O' Brien and Joe decide to launch a talk show (Heart & Soul) on KPPZ-AM in Pasadena, aimed at reforming drug addicts and gang members to lead a more productive life.

4/24/2005
by

SenorOrtiz1
32KB

Joe & Christian Author Dave Hunt
Joe & Christian Author Dave hunt.jpg
Joe interviews Christian author Dave Hunt on the "Heart & Soul" show on KPPZ-FM Radio in Pasadena. Hunt proffered his theory about the Left Behind doctrine which inspired Joe to study the subject more deeply. Six months later Joe began writing "The End Times Passover," a book that refutes Hunt's and other dispensationalists' Left Behind notions. After about 20 years of research and writing, Joe completed the book in May 2004.

7/9/2006
by

SenorOrtiz1
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Joe conducts important Frank Del Olmo Interview
Frank Del Olmo.jpg
Joe and Frank del Olmo were close friends and young, budding reporters during the early 70's. Frank was newly hired by the Los Angeles Times and in essence took the Latino journalist baton from Ruben Salazar, after he was killed by a missile fired by a Los Angeles County Sheriff during the EAST LA RIOTS on August 29, 1971. Frank later would become an editor, columnist, and reporter for the Los Angeles Times, who won a Pulitzer Prize in 1984 for his series on Southern California's Latino community. He also won an Emmy Award for writing The Unwanted, a television documentary about illegal immigration. Joe interviewed Frank about Latinos in media in 1984, a one hour interview which is now housed at UCLA's Chicano Studies and Resource Center. Del Olmo died in Los Angeles on February 19, 2004.

10/23/2006
by

SenorOrtiz1
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Bradley Salute Tim Berends & Al Gross Day
Bradley to salute Tim Berends & Al Gross.jpg
The old Herald Examiner newspaper ran a contest in 1985, where the public voted daily to see who was the best talk show hosts in Los Angeles. Call it a miracle but the public voted Tim Berends and Al Gross as the top hosts that year. Joe gets Mayor Tom Bradley to commemorate a "Tim Berends & Al Gross Day." Joe was one of the DJ's who encouraged citizens to vote for Tim & Al.

7/21/2006
by

SenorOrtiz1
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Al Gross, Rich Buhler, Tim Berends & Joe
Joe, Al Gross, Rich Buehler, Tim Berends.jpg
Rich Buhler, the manager of station KBRT-AM, where Tim Berends and Al Gross conducted their morning show, poses with the winners of the Herald Examiner's contest for Best Talk Show Hosts in Los Angeles. Tim and Al won the contest in 1985, boosting KBRT-AM's ratings through the roof.

7/9/2006
by

SenorOrtiz1
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Joe Launches "Prime Time" Show
Al, Joe & Tim 1985.jpg
After several months as the co-host of "Heart & Soul" on KPPZ-AM in Pasadena, the station management like his work and encourage him to host his own show. Joe then launches "Prime Time With Joe Ortiz." Reestablishing a friendship that began in 1975, Joe welcomes famed Christian broadcasters Tim Berends & Al Gross to his show. The two broadcasters were frequent visitors on Heart & Soul. They also recorded many promos for Joe's radio programs.

4/30/2005
by

SenorOrtiz1
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Close friends Tim & Al Encourage Joe to return full time
Joe interviews close friends Tim Berends and Al Gross, voted by Herald Examiner as LA's top DJ's of 1985.jpg
Al Gross, who stated Joe's wisdom influenced his life, encourages Joe to return to the broadcasting arena on a full time basis. Gross, who was now working at KPZE-AM in Anaheim, introduces Joe to that station's management. Joe is first hired as host of Prime Time With Joe Ortiz on weekends, and then signs him up for a week day show within 3 months.

7/7/2006
by

SenorOrtiz1
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Joe KPCC Radio 1987
Joe KPCC Radio 1987.jpg
Joe's reentry into the broadcasting arena, by doing 'Heart & Soul," gets him noticed by the station manager who encourages him to do his own show. Joe launches "Prime Time With Joe Ortiz" at KPPC-AM in Pasadena. HIs buddy Al Gross, who was now working at KPZE-AM in Anaheim encouraged Joe to take his show to that station. Before Joe moves his show, he conducts a special show concerning media, which included interviews with LA area reporters such as Frank del Olmo, Louis Torres, Stan Chambers, Linda Alvarez, Charles Sturgis and many others.

4/19/2006
by SenorOrtiz1
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Joe & MALDEF's Antonia Hernandez
Joe & Antonia Hernandez.jpg
After spending about two years devoted to writing and freelance public relations activities, Joe is hired by the Mexican American Legal Defense and Education Foundation (MALDEF) as its National Director of Fund Raising & Special Events. He commits to his close friend, Antonia Hernandez, President of MALDEF, to work for the advocacy organization for one year. However, he lets her know that his ultimate plans include forming his own public relations company.

5/17/2005
by

SenorOrtiz1
24KB

Joe works 1 Year with MALDEF
Joe works 1 Year with MALDEF.jpg
Joe's networking skills draws the attention of MALDEF (Mexican American Legal Defense Fund) and is heavily recruited by the civil rights organization to work as its National Director of Development and Special Events. He agrees to take the job for one year and then later pursue a public relations career. Recognizing that success in the PR field requires knowledge of fund raising, he learns much while coordinating special events and raising thousands of dollars to fund the top Mexican American legal advocacy organization in the country.

7/7/2006
by SenorOrtiz1
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Hispanic Influential Starts Public Relations Company
JO%20Publicity.jpg
Joe works for the Mexican Americal Legal Defense & Education Fund as its Director of Development and Special Events for one year. He's successful in raising thousands of dollars for the Latino advocacy organization. Still desiring to practice public relations on a full time basis, he finally forms Joe Ortiz Associates in June 1988 and begins acquiring many clients who were aware of his public relations expertise and his vast networking skills in the media/government/community affairs arena. He continues his "Prime Time With Joe Ortiz" show but moves it to KPZE-FM in Anaheim. That year, Joe is also chosen as one of the "100 Most Influential Hispanics in the US" by Hispanic Business Magazine for his broadcasting excellence and community affairs. Others chosen that year included talk show host Geraldo Rivera, performer Rita Moreno and comedian Paul Rodriguez, to name a few

10/13/2006
by SenorOrtiz1
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Joe Among 100 Hispanic Influentials 1988
Joe Among 100 Influentials 1988.jpg
Joe was chosen by Hispanic Business Magazine as one of the 100 most influential Hispanics in the nation. Other honorees that year included Geraldo Rivera, actress Rita Moreno and comedian Paul Rodriguez. Also on that list included entertainment attorney James Blancarte and famous latino FBI Agent, Paul Magallanes, to name a few.

7/14/2006
by

SenorOrtiz1
51KB

Joe is MC at event installing Sandy Pina as 1st Pres of Kiwanis
Joe serves as MC at event installing Sandy Pina as Pres of Kiwanis Club.jpg
Joe serves as the Master of Ceremonies for an event that installs Sandy Pina as the first female elected as President of a Kiwanis group. Joe was instrumental in getting Pina membership in the group (which heretofore did not allow woman into the civic organization), with help from his good friend, activist attorney Gloria Allred.

7/7/2006
by

SenorOrtiz1
29KB

Joe presents award to Sandy Pina, 1st woman President of Kiwanis
Joe presents award to Sandy Pina, 1st woman President of Kiwanis.jpg
Joe helps Sandy Pina make history as she becomes the first woman in the country to ever become President of a Kiwanis Club in 1988.

7/7/2006
by

SenorOrtiz1
26KB

Joe with Eddie Albert
Eddie Albert.jpg
Joe moves his "Prime Time With Joe Ortiz" program to KPZE-FM in Anaheim, California. He begins to set the ground work for the former all-Christian programming station that wanted to mix secular talk shows along with the current format. Being a staunch believer the two could mix, Joe's "Prime Time" show included interviews with guests from both side of the spectrum. Here he interviews famed actor, Eddie Albert, concerning his wife Margo's effort to help poor youth in East Los Angeles

4/23/2005
by

SenorOrtiz1
27KB

CHARO's Cynthia Amador Interviewed by Joe
Cynthia Amador.jpg
Cynthia Amador is now President & CEO of CHARO Community Development Corporation, a Los Angeles based economic development corporation. CHARO was the first company to hire Joe as its publicist in 1988. Ms Amador, a champion for small business, has over 18 years of economic development experience and is nationally recognized for her program design expertise. A graduate of the University of Southern California, Ms. Amador serves on the Board for CALED, and is a member of the Southern California Edison Consumer Advisory Council. Recent awards include: Advocate of the Year by Los Angeles – NAWBO – National Assoc. of Women Business Owners, the Community Development Award by Washington Mutual Bank and Hispanic Magazine, the Tiger Award by the Community Reinvestment Coalition and Latina Entrepreneur recognition by the California Hispanic Chamber of Commerce.

10/31/2006
by

SenorOrtiz1
5KB

Joe interviews Dr. David Hayes-Bautista
Dr. David Hayes-Bautista.jpg
Joe interviewed David Hayes-Bautista, author of "The Burden of Support: Young Latinos in an Aging Society" (1988). He is internationally recognized for his research on the culture and health of Latinos, focusing on the dynamics and processes of the health status of that population. Hayes-Bautista is professor of medicine at UCLA but one important outcome of his growing body of work, and a significant contribution to the field of medicine, was his establishment of the UCLA Center for the Study of Latino Health and Culture (CESLAC). The information gleaned from that 1988 interview was Hayes-Bautista's prophetic insights to the present problems being faced in the illegal immigrant debate. That interview is now housed at the UCLA Chicano Studies and Resource Center.

10/23/2006
by

SenorOrtiz1
7KB

Joe & Vincent Bugliosi
Joe & Vince Bugliosi.jpg
Joe interviews long-time friend Vincent Bugliosi, prosecutor of convicted killer Charles Manson. Bugliosi, who wrote about Manson in his book "Helter Skelter," has also written many other books and is considered one of the best legal minds in the country. Joe served as Master of Ceremonies at several events for Bugliosi, who ran for the office of LA County District Attorney.

4/23/2005
by

SenorOrtiz1
41KB

Joe & Dezi Arnaz, Jr.
Joe & Dezi Arnaz, Jr..jpg
Joe has always been an advocate of programs geared to solving the problems of alcohol and substance abuse. He interviews Dezi Arnaz, Jr. about how he (the son of Lucille Ball and Dezi Arnaz) was able to overcome his problems with substance abuse.

4/23/2005
by

SenorOrtiz1
32KB

Joe & Salas Brothers (TIERRA)
Joe & Salas Bro (TIERRA).jpg
Joe also worked closely with East Los Angeles' Latino musicians. He is featured here with Steve and Rudy Salas, founders of TIERRA, who achieved critical acclaim for their music. Their work included several number # 1hits such as "Memories" and "Together Baby." Joe not only was the first radio personality to play TIERRA's music on radio, he later served as the group's publicist for several years and continues to provide consultation to the group.

4/23/2005
by

SenorOrtiz1
38KB

Joe & Vanity
Joe & Vanity.jpg
Joe interviews sultry actress Vanity, who starred in the movie "Action Jackson" with Carl Weathers. Vanity (whose real name is Denice Matthews) eventually left the industry and now works as a minister.

4/23/2005
by

SenorOrtiz1
35KB

Alan O'Day & Joe KPZE 1988
Alan & Joe KPZE 1988.jpg
Joe interviewed famed songwriter Alan O'Day on his show numerous times. The songwriter/singer recording artist wrote songs for many singers including "Angie Baby" for Helen Ready and "Rock & Roll Heaven" for the Righteous Brothers. O'Day had his own recorded hit in 1977 called "Undercover Angel." The song was used as background music for the movie "Charlies Angels." Joe and Alan both graduated from Coachella Valley Union High School, and were members of a local rock group for five years.

4/23/2005
by

SenorOrtiz1
26KB

Joe, Frank Cruz, Dolores Sanchez
Joe, Frank Cruz, Dolores Sanchez.jpg
Joe interviews two close friends and journalism colleagues, Frank Cruz and Dolores Sanchez about the advances Latinos have made with media. Cruz was one of the early Latino pioneers in broadcasting, and worked as a news reporter and anchor for KNBC and KABC Television, and later managed KMEX Television. Ms. Sanchez is the first Latina to own and manage a syndicated newspaper chain in the country, Eastern Group Publications.

5/17/2005
by

SenorOrtiz1
35KB

Joe, Mark Allen Trujillo, Richard Yniguez
Joe, Mark Allen Trujillo, Richard Yniguez.jpg
Joe woJoe, Mark Allen Trujillo, Richard Yniguez
Joe, Mark Allen Trujillo, Richard Yniguez.jpg
Joe worked closely with NOSOTROS (Us in Spanish), the premier Latino actor advocacy organization, which was founded by famed actor Ricardo Montalban. He interviews singer Mark Allen Trujillo (left) and actor Richard Yniguez (right), two of the most effective leaders of the organization. Joe was the first DJ to play Mark Allen Trujillo's and Richard Yniguez' record albums on the airwaves. rked closely with NOSOTROS (Us in Spanish), the premier Latino actor advocacy organization, which was founded by famed actor Ricardo Montalban. He interviews singer Mark Allen Trujillo (left) and actor Richard Yniguez (right), two of the most effective leaders of the organization. Joe was the first DJ to play Mark Allen Trujillo's and Richard Yniguez' record albums on the airwaves.

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Joe Among 100 Hispanic Influentials 1988
Joe Among 100 Influentials 1988.jpg
Joe was chosen by Hispanic Busis one of the 100 most influential Hispanics in the nation. Other honorees that year included Geraldo Rivera, actress Rita Moreno and comedian Paul Rodriguez. Also on that list included entertainment attorney James Blancarte and famous latino FBI Agent, Paul Magallanes, to name a few.

7/14/2006
by

SenorOrtiz1
51KB

Joe is MC at event installing Sandy Pina as 1st Pres of Kiwanis
Joe serves as MC at event installing Sandy Pina as Pres of Kiwanis Club.jpg
Joe serves as the Master of Ceremonies for an event that installs Sandy Pina as the first female elected as President of a Kiwanis group. Joe was instrumental in getting Pina membership in the group (which heretofore did not allow woman into the civic organization), with help from his good friend, activist attorney Gloria Allred.

7/7/2006
by

SenorOrtiz1
29KB

Joe presents award to Sandy Pina, 1st woman President of Kiwanis.jpg

Joe helps Sandy Pina make history as she becomes the first woman in the country to ever become President of a Kiwanis Club in 1988.

7/7/2006
by

SenorOrtiz1
26KB

Eddie Albert.jpg
Joe moves his "Prime Time With Joe Ortiz" program to KPZE-FM in Anaheim, California. He begins to set the ground work for the former all-Christian programming station that wanted to mix secular talk shows along with the current format. Being a staunch believer the two could mix, Joe's "Prime Time" show included interviews with guests from both side of the spectrum. Here he interviews famed actor, Eddie Albert, concerning his wife Margo's effort to help poor youth in East Los Angeles

4/23/2005
by

SenorOrtiz1
27KB

CHARO's Cynthia Amador Interviewed by Joe
Cynthia Amador.jpg

Cynthia Amador is now President & CEO of CHARO Community Development Corporation, a Los Angeles based economic development corporation. CHARO was the first company to hire Joe as its publicist in 1988. Ms Amador, a champion for small business, has over 18 years of economic development experience and is nationally recognized for her program design expertise. A graduate of the University of Southern California, Ms. Amador serves on the Board for CALED, and is a member of the Southern California Edison Consumer Advisory Council. Recent awards include: Advocate of the Year by Los Angeles – NAWBO – National Assoc. of Women Business Owners, the Community Development Award by Washington Mutual Bank and Hispanic Magazine, the Tiger Award by the Community Reinvestment Coalition and Latina Entrepreneur recognition by the California Hispanic Chamber of Commerce.

10/31/2006
by

SenorOrtiz1
5KB

Joe interviews Dr. David Hayes-Bautista
Dr. David Hayes-Bautista.jpg
Joe interviewed David Hayes-Bautista, author of "The Burden of Support: Young Latinos in an Aging Society" (1988). He is internationally recognized for his research on the culture and health of Latinos, focusing on the dynamics and processes of the health status of that population. Hayes-Bautista is professor of medicine at UCLA but one important outcome of his growing body of work, and a significant contribution to the field of medicine, was his establishment of the UCLA Center for the Study of Latino Health and Culture (CESLAC). The information gleaned from that 1988 interview was Hayes-Bautista's prophetic insights to the present problems being faced in the illegal immigrant debate. That interview is now housed at the UCLA Chicano Studies and Resource Center.

10/23/2006
by

SenorOrtiz1
7KB

Joe & Vincent Bugliosi
Joe & Vince Bugliosi.jpg
Joe interviews long-time friend Vincent Bugliosi, prosecutor of convicted killer Charles Manson. Bugliosi, who wrote about Manson in his book "Helter Skelter," has also written many other books and is considered one of the best legal minds in the country. Joe served as Master of Ceremonies at several events for Bugliosi, who ran for the office of LA County District Attorney.

4/23/2005
by

SenorOrtiz1
41KB

Joe & Dezi Arnaz, Jr.

Joe has always been an advocate of programs geared to solving the problems of alcohol and substance abuse. He interviews Dezi Arnaz, Jr. about how he (the son of Lucille Ball and Dezi Arnaz) was able to overcome his problems with substance abuse.

4/23/2005
by

SenorOrtiz1
32KB

Joe & Salas Brothers (TIERRA)
Joe & Salas Bro (TIERRA).jpg
Joe also worked closely with East Los Angeles' Latino musicians. He is featured here with Steve and Rudy Salas, founders of TIERRA, who achieved critical acclaim for their music. Their work included several number # 1hits such as "Memories" and "Together Baby." Joe not only was the first radio personality to play TIERRA's music on radio, he later served as the group's publicist for several years and continues to provide consultation to the group.

4/23/2005
by

SenorOrtiz1
38KB

Joe & Vanity
Joe & Vanity.jpg
Joe interviews sultry actress Vanity, who starred in the movie "Action Jackson" with Carl Weathers. Vanity (whose real name is Denice Matthews) eventually left the industry and now works as a minister.

4/23/2005
by

SenorOrtiz1
35KB

Alan O'Day & Joe KPZE 1988
Alan & Joe KPZE 1988.jpg
Joe interviewed famed songwriter Alan O'Day on his show numerous times. The songwriter/singer recording artist wrote songs for many singers including "Angie Baby" for Helen Ready and "Rock & Roll Heaven" for the Righteous Brothers. O'Day had his own recorded hit in 1977 called "Undercover Angel." The song was used as background music for the movie "Charlies Angels." Joe and Alan both graduated from Coachella Valley Union High School, and were members of a local rock group for five years.

4/23/2005
by

SenorOrtiz1
26KB

Joe, Frank Cruz, Dolores Sanchez
Joe, Frank Cruz, Dolores Sanchez.jpg
Joe interviews two close friends and journalism colleagues, Frank Cruz and Dolores Sanchez about the advances Latinos have made with media. Cruz was one of the early Latino pioneers in broadcasting, and worked as a news reporter and anchor for KNBC and KABC Television, and later managed KMEX Television. Ms. Sanchez is the first Latina to own and manage a syndicated newspaper chain in the country, Eastern Group Publications.

5/17/2005
by

SenorOrtiz1
35KB

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