Welcome to the portfolio of Joel R. Johnson
I am a veteran communications strategist who has developed campaigns for the world's leading brands, Ford, Skype, Target, Pepsi, Gillette, HP, State Farm, Citi, among others. I currently run a consultancy SHARED VALUE STRATEGY focusing on Purpose-driven, socially-conscious brands. I write, teach and provide freelance strategic planning to companies and agencies, with special attention to social and cause-marketing. My latest work is in branded documentary, where I helped develop films for causes that drive engagement, like this one for Ford's Warriors in Pink program. I am formerly Global Engagement Planning at Porter Novelli, a global top 5 PR agency, and was Managing Director of Spike Lee's advertising agency, Spike DDB. Spike and I made dozens of acclaimed commercials together. I was also at Sapient Nitro as Director of Digital Strategy in NY. I also teach advertising strategy at NYU Steinhardt School. This selection of work spans more than a dozen years of my work in marketing. They are informed by strategies from countless collaborations with a host of clients, agencies, producers, writers and artists, and of course, consumers. Please visit my consultancy website, Shared Value Strategy to find out more about how I can advise your brand. For my recent writing and thinking, you can also visit my professional blog, Think See Do Differently and follow me on Twitter here. For my personal blog, visit Deadbait. |
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