Read the top 10 reasons a Jingle will beat the competition!
1. If you have a jingle and your competition does not, YOU WILL
WIN!
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That's why McDonald's is always the #1 fast food restaurant over Burger
King and Wendy's. While BK and Wendy's have occasionally used jingles,
McDonald's has used Jingles year after year in every campaign. "I'm
Lovin' It"
2. A jingle translates easily to secondary media (TV, print, etc.)
-- Saving You Money!
- Suggestion: Run an ad on the air for a month, then run it in print only
for a month (which is much cheaper). People will walk in singing your
ad. Even if you only run a radio spot during certain seasons, people will
remember your name and song year-round.
3. A jingle SAVES YOU MONEY because you don’t have to run
your ad as often.
- You can cut the number of times you play the spot because it is more
memorable.
4. People tune into radio stations to hear music.
When they hear something else, they tune out. A jingle keeps
listeners listening - because it's music.
5. A jingle lasts longer on air.
- The same song will not get tiresome when played for years. Try that
with the same talk-ad.
6. A jingle becomes AS IDENTIFIABLE as your logo/slogan.
Over time, as it rattles in the minds of listeners, it stretches a small
company’s advertising budget. It helps a small business to be heard
above the din of the radio.
7.A jingle cuts through radio clutter.
- Jingles stand out from non-jingle ads.
8. Many major companies use jingles.
- Having one puts you in their league, and you strengthen your brand and market presence by having your own jingle.
9. A jingle builds a favorable attitude toward the advertiser.
- “That sounds like a fun place to go.”
10.
A jingle creates greater campaign awareness.
- A talking spot goes in one ear and out the other. A jingle sticks in
people’s memories forever.
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